You have a new Video Infographic promoting your products and services or educating viewers about something? Great! But this is only the start of the journey. Now you need to promote your Video Infographic in a right way. There is a long list of social media activities you need to do in order to make your Video Infographic go viral. But today we will talk about YouTube and Vimeo to help you understand which platform is better for your business and Video Infographic.
The main differences between these two top video sharing sites are content, control and purpose. Based on the nature of your business and the purpose of the Video Infographic, you should go for the first or latter platform.
YouTube
More than 1 billion unique visitors (monthly!) use YouTube mainly for entertainment and information. Therefore video uploaded on YouTube has all the chances to go absolutely viral in comparison to other video networks. The measurement of success of the video on YouTube are number of views, likes and comments.
Vimeo
Vimeo can’t boast its number of users – 65 million unique visitors per month only. However Vimeo is famous not for the quantity of its users but its quality. If YouTube has mainly commoners who are not professional filmmakers often leaving frivolous and too trivial comments, Vimeo consists mostly of college students and people who are well-versed and knowledgeable in the art of filmmaking. That’s why discussion and comments on Vimeo are of a better level and can be even enriching if taken constructively.
Pros and Cons
Online video viewing is synonymous with YouTube. Its strategy of promotion videos (don’t forget that it is highly integrated into Google search) can play a vital role in their success. However since so many companies are using YouTube for their Videos, viewers get mad of a huge amount of ads before, after and even during the video (in the form of pop-ups). You as an owner of a Video Infographic have no chance to control these ads which can have a negative impact on your video simply because of a poor content or quality of these ads.
Vimeo has no ads and has a sleek embedded player. You can purchase a PRO account and will have no 15-minute limit on the length of the video which is great if you want to show a long tutorial Video Infographic. But fewer videos and viewers mean not only less competition for views on Vimeo, it also means far less reach. Moreover Vimeo has much less advanced search option which means there is a high chance of being directed to the exact search results. Therefore your prospective viewer will have to be directed to your video through an external link. This can be a huge disadvantage to the success of you Video Infographic.
Here are some more pros and cons of the two video marketing platforms:
YouTube Pros
More than 1 billion unique visitors/month
Free
Fares better in search because it is owned by Google
YouTube analytics (limited, but at least available)
Stronger name recognition
Opportunities for paid promotion of videos
Fast load times
No upload limits
YouTube Cons
Enormous amount of content to compete with
Cannot control content that shows up adjacent to yours
15-minute video limit
Ads placed before or after your videos
Vimeo Pros
Much higher video/production quality
More aesthetically appealing video player
Choose your own thumbnails
Profile pages are cleaner and more professional
Can host your own domain
Vimeo Cons
Only about 65 million unique visitors/month
Seen as more of a community for artistic videos/filmmakers
Need a PRO subscription to upload videos that promote products/services ($199/yr)
Upload limits depending on subscription
So now it is up to you and your objectives which platform to choose. If you wish to get critical acclaim, professional and business feedback or to take up a B2B endeavor – go for Vimeo. But if you are looking for likeability of viewers (sometimes, however, random ones), popularity among your customers and making your Video Infographic a new “Gangnam style” – YouTube is certainly a better option. Good luck and feel free to share your experience about YouTube and Vimeo in the comments below.
