Infographics are one of the best tools an online business has these days to promote their brand. They stand alone as a poster for your business in a way that text cannot do. They captivate the eye in a stronger way due to their attractive images, colors, shapes, and forms.
But are they powerful enough to negate the need for article marketing? That is the question we will be exploring in today’s post.
Infographics serve an important purpose. They communicate in a picture (or series of pictures) what it would take several paragraphs of text to accomplish. They allow you to have a more minimalist type site that focuses more on images and graphics to tell a story.
But can they replace article writing and marketing in the future?
Some people in the field think that the future will be less about text and more about images. But let’s explore this idea in a logical manner to get the answer to this important question.
Important Facts to Consider Regarding Infographics and Article Marketing
First, we should consider the facts surrounding both the article marketing and infographic world. In a sense, it is comparing apples to oranges. But their goal is the same: to improve branding and credibility, to market to the masses, and to connect with your target audience.
Here are some factors to consider when building your content with either infographics or articles:
Nothing can replace the printed word.
First, consider the fact that nothing can replace the spoken or printed word. Words are the most important center of our system of language. They express things in a direct manner that carried more meaning than any amount of images, graphics, or pictures could do. When people need an in-depth view of a topic or more information that they cannot find elsewhere; they want articles.
For this reason, Article marketing is critical in your marketing plan, not only with ad copy but with your informational text that you put out to the world.
Google Ranks Articles Differently than Pictures
Also, remember that, while Google does capture and rank images in their database, there is nothing stronger than the skillful use of keywords that writers use to connect your brand with various topics or queries. You cannot do this with graphics.
So in answer to our question we posed in our title, the answer is likely “no.” Infographics will not replace article marketing.
An Integrated Approach
Good marketing consists of a variety of different components. You need all of the types of content to run a successful marketing campaign. Just as you need a variety of platforms such as email marketing, social media marketing, YouTube videos, and other platforms, you also need a variety of media to get your message across.
The Role of Infographics
While it is true that article marketing will still be important in the coming years, you should also keep in mind that infographics and the correct use of graphics in your campaigns are equally important. Graphics and Infographics complement the text you write in your blogs. Let’s say you have a blog entry on the importance of organizing your home office for entrepreneurs. It’s a good topic, and lots of people who work at home would want to read it.
But if you also have a beautifully designed infographic about that topic with facts and figures and data, along with attractive images that add something to your post, you may double the impact your article has!
Additionally, you can create an infographic instead of an article at times when you do not need quite as much information to get your point across to your critical audience.
You could also use your infographic to explain a process that will summarize the information in an easier way than what you would do when writing an entire article.
So, as you can see, there are variations in how you should use your infographics as opposed to your articles. They are both important. And, while they share the same goal of increasing your brand credibility and driving sales and traffic to your website, they do not have the same purpose.
The Infographic Purpose: Less is More
An infographic serves the purpose of including a lot of information in very small, limited space. Since it does not focus on the use of language, you use graphics, such as graphs, images, photos, and other pictorial assets to create meaning. It is also less personal and can be used to address a huge audience in a manner that is similar to a poster that a teacher might use in a classroom.
The Importance of Language in Article Writing
An article, on the other hand, is a more direct form of expression that speaks directly to the individual. It uses language in a unique manner that talks about very specific ideas, concepts, or details that the reader wants to know. It serves the purpose of explaining things in more detail than an infographic does and helps the reader to get a larger grasp of material that requires an in-depth explanation.
People come to articles for in-depth learning or entertainment. They get something out of the text-based articles in blogs and on websites that speak to a problem or issue that they have a deep interest in. Despite all of the recent technological advancements, when people have the time, they still love to read. Article writing and marketing improve your brand by providing them with in-depth data when they need it.
When you use different materials to market your brand, it will help build your credibility over time and serve to keep you on the radar of your avid readers who crave information about your niche area or industry and who are shopping for specific products that you have worked into your articles with your SEO and keywords.
However, it should be noted that your articles should be of very high quality and they should hold some high level of value or insight that your readers will want to come back to. The key to effective article marketing lies in providing valuable content on a regular basis and creating something that they will want to come back for.
Use Infographics to Condense Information
Infographics are like a condensed version of your article. In fact, you could even create a strategy that involved creating a great infographic for every major article you put out! Why not write about the topics your readers love and then encapsulate it in a beautiful infographic for your social media audience?
There are many ways that you can use infographics to complement your articles and article marketing campaigns. There’s no such thing as “too much content,” as long as the content is good.
So focus on making everything you do the best that it can be and you won’t lose.
If you need some ideas on how to convert your articles to infographics, that’s where we can help. We understand the importance of creating articles for your content marketing. But we can show you how to also take those important concepts and turning them into a pictorial representation of the same ideas that you can share with your other audiences.
People on mobile devices, for example, or social media may prefer an infographic over long articles because it is harder to read a long article on mobile devices.
Whatever the case, you can please all of your customers by creating an integrated approach to your content marketing and creating great infographics to go with your article content.
Visit us at infographicdesignteam.com and see what we’ve done. Then let us know how we can help you.