Why Infographics are popular among youngsters? What can be the major reason behind young folks getting attracted to Infographics and data visualizations? Young people cannot be generalized, just like any other demographic. They are diverse and come from different social backgrounds and cultures. Yet, human development takes place in a linear fashion. This means, our cognitive development and perceptual reasoning reveal a similarity among all cultures and demographics regardless of where we take birth.
Cognitive development, just like any other development, is pre-programmed and unfolds in a typical manner across cultures. That being said, young people are known to be more visual in nature and they process visual information better than textual information.
Till what age are youngsters primed to process visual content?
Children under 12 and teenagers between the ages of 13 and 15 are usually the ones who prefer visual representations of information rather than textual representation. As they grow older, teenagers tend to start reading but continue to prefer brightly colored and attractive designs over text. In fact, research shows that up until the age of 25, people prefer brightly colored designs when presented with colorful and dull pictures. These studies indicate that if you are trying to target youngsters, you may as well publish a few Infographics. But why Infographics are popular among youngsters?
That is because of a number of reasons:
• Infographics are easy to scan and do not require a lot of time and effort to understand.
• Youngsters prefer their statistics to be presented in a fun and entertaining manner.
• Infographics can be shared easily across the social media. Whether it is Facebook or Pinterest, infographics can be shared and they go viral.
• Youngsters are more cognitively primed to process visual information rather than textual information.
• Humor and pop culture references in Infographics tend to attract youngsters more than plain and verbose textual content.
Designing Infographics for youngsters can be a great marketing strategy
If you want youngsters toy learn more about you or if you want them to pay attention to what you are saying, the best way to do so is by publishing Infographics. Children, adolescents and young adults have a photographic memory which helps them to remember visual content better. This is one of the reasons why pedagogical studies advise the use of visual props such as charts and maps in class.
These visual aids help teachers to grab the attention of unwilling youngsters who probably would prefer to go to the mall, instead of listening to what is being taught. When you have to communicate as a company to youngsters, it is even more difficult. You need to present your marketing information in such a manner that it is perceived to be ‘cool’ and fun.
And one of the simplest ways to do so is by designing attractive Infographics that are easy to understand and process. Youngsters tend to remember colors too and that is one of the reasons why Infographics are more popular with them.
Final thoughts
Colors and information processing have shown to correlate with each other. As people grow older, they show a less preference for colors and prefer shades of grey and textual content. Youngsters on the other hand prefer information presented in colorful and bright representations.
The next time you wonder how best you can target that elusive bunch of youngsters in order to improve your revenue, give a thought about getting Infographics designed. Probably they will help you more than other forms of communication. Understanding your target audience’s cognitive capacities is very important to run a campaign. In this case, youngsters clearly prefer visual representations of data. And thus, publishing entertaining but informative Infographics to communicate your message is the way to go.
