First impressions are important. When you own an online business, you may not get a second chance to make that first impression. Using tools like infographics and other visual media can significantly help your efforts in increasing your engagement levels.
Infographics on Social Media
What is it about infographics that seem to catch the eye of social media users? Social media is a visual medium, and people enjoy seeing photos and videos on their favorite social media platforms as well as sharing these nuggets with their friends and sharing their shopping experiences.
If you have an infographic about your business, you don’t want to miss out on one of the best opportunities to get your brand and your message out in front of your social media audience. People on social media like infographics because they are a unique type of visual information that they can take in quickly and share with others.
According to Copypress.com, Twitter executives and investment managers have started sharing more visual content across the Twitter platform now that Twitter has increased its use of multimedia on its platform and provided a way for users to maximize this potential.
As a Comparison Tool
One thing that users on social media like as they are shopping and sharing their finds with others are that they are highly visual and allow easy comparisons between brands and products. It saves the consumer a great deal of time in doing their research when they are comparing two or more products.
Using an infographic, you can easily show the pros and cons of two different products or services or even compare one brand to another easily with visual means.
As a Mini Lesson
Another reason that people prefer an infographic on social media is that it provides an opportunity to learn about a skill or a topic in just a few minutes. When a well-organized infographic is placed on social media, people can study infographics and learn facts, statistics, and pictorial information in a limited period.
For time-conscious business people, as well as the multiplicity of consumers on social media, infographics are a great tool to gather information they need to learn something new that they can use in their lives or businesses.
Mobile compatibility is another reason that people prefer infographics on social media. Many people are coming to social platforms on mobile devices today, and that number is only expected to increase with time. The latest statistics show that mobile users have surpassed traditional desktop users this past year with 54% of Facebook users accessing the platform on mobile only.
As more people use mobile devices to get on their favorite social media platforms, it becomes more necessary to develop visual media that appeals to a wide range of mobile and social media users.
Some people take their mobile use to high extremes in learning a new skill or taking online courses. The online education world has exploded, and Udemy is one online learning portal that is taking advantage of this opportunity by offering a streamlined app that allows their students to connect with their teachers and the Udemy platform quickly and easily through their mobile app.
Udemy is a good example of a platform that has taken advantage of the mobile revolution to keep both their mobile and desktop customers happy. You can do the same with your business when you place an infographic on your Pinterest, Facebook, or other social media materials It’s a great way to deliver high-quality content to many people at once in a condensed, compact format.
The Rise of Pinterest
Pinterest started as a sharing network for things like arts, crafts, and weddings. People came on Pinterest to create and share boards that they wanted to show their online friends and others that are interested in what they are creating. But now businesses have started to tap into this media as well due to the ability to easily share infographics on this platform.
Share and share alike.
The most important reason that you should have an infographic on social media is that many people on social media are actively looking for visual content. This includes video, photo, and infographics. If you have an important topic that you want to share with your target audience, why not create a dynamic infographic on the topic or even create a video infographic?
Creating a video infographic gives your viewers even more exciting information and engaging content by allowing the use of motion video combined with animated graphics that engage and interest your viewers who are craving visual content.
How to Create the Best Infographic for Social Media
If you have a great idea for an infographic, you can create one by using PowerPoint combined with other software that allows you to create your design. However, you need to be aware of the various specifications that different social media platforms require. You should find this out before you start because you don’t want to run into this problem when you are uploading your content to find that your graphics are not acceptable.
This is part of the homework and research that you need to do when creating your infographic so that you know that it will work on the social media platforms that you want them to place them on. This article by Hubspot shows some of the most common specifications that you’ll need to be aware of when creating infographics for social media. If you follow this model, you should be able to create social media-friendly content that you will be able to use on your favorite social media outlets.
Planning Your Social Media Infographic
Now that you know why people prefer infographics on social media, it’s time to start thinking about your infographic, right? Knowing where to start with an infographic can be hard. Even if you have a great imagination, there are so many things you can do to improve your infographic.
Part of the challenge is in deciding what to include in the infographic. First, you should take a decision on the content based on the topic or purpose that you want to focus on. Think about where you will place it and which social media outlets you want the infographic to put it on.
You can use the specs “cheat sheet” we provided above from our friends at Hubpages to check your specifications to make sure they are aligned with the requirements.
If you are ready to create your infographic, go for it! If you already have an infographic, just make sure it’s up to par with the requirements and start sharing it on your social media outlets.
If you need inspiration or prefer to hire a professional team that specializes in infographic design, contact us at infographicdesignteam.com. We have been in the business of providing businesses with top-quality infographics for years, and we can do the same for your brand as well.
Check out our online portfolio and then contact us for a free quote. As you browse, check out the designs we have done for your particular industry and let us know if you like some of these designs. We can create a similar but unique for your business. If you need an infographic to share on your website, blog, or social media, we’re the ones to call.
Because first impressions are important.