10 years ago, it was hard to imagine that users of social networks would have the opportunity to earn money without leaving home. We all remember the times when Instagram was a network where people went to share photos of food and upload a successful portrait and selfie. At that time, we didn’t know how important it is to have a competent account and regularly publish new content. And the profession of the SMM manager was incomprehensible and not relevant.
But now Internet platforms have undergone changes. Instagram, one of the most popular sites, has become a real marketing tool. Now the posts of friends and family are less common in the feed, the main part of the accounts are entrepreneurs, major brands, fashion houses and influencers. All of them earn a lot of money without leaving home, and ordinary users want to repeat their success. But the competition is great and it is much more difficult to achieve success than a few years ago. In order to receive money online in 2022, you need to know which strategies are relevant and in which areas the competition is not so fierce.
Monetization of your account – sale of advertising, expert content, goods, promotion of creativity, creation of a personal brand.
Working with other people’s profiles – administration, content creation, account sales and promotion.
Rendering of services – various goods and services to order.
If you are still wondering how to make money online, then you have not decided on a niche. We will deal with each of the ways to facilitate your choice.
Advertising on Instagram.
You should start accepting orders from advertisers when you have more than 5,000 subscribers on your account. It is important to customers that they do not waste money by buying ads from you, so they look not only at the number of followers, but also at account statistics. The audience should be as involved as possible, support your posts with likes, comments and saves. The higher the statistical figures, the more likely it is that advertisers will pay attention to your profile. But if subscribers are not as active as we would like, you can always use the chance to buy Instagram likes. This purchase will pay off quickly when you receive a promotional order for several hundred dollars.
You need to constantly work on the quality of publications and keep the audience engaged;
There shouldn’t be a lot of advertising, so as not to annoy subscribers;
It is necessary to know what products or services your viewers will like and check whether it corresponds to the theme of your profile;
You should be able to present ads so that they look like part of the content.
Creating AR masks.
Such masks create an augmented reality effect in stories and video content. They are divided into several categories: filters, changing the user’s face, AR objects, background replacement and complex 3D masks. Complex masks require programming knowledge, but you can always try to create simple 2D masks and filters. With this method, you can earn from 50-70 dollars to several thousand. The cost of creation depends on who your client is. Big brands pay much more than bloggers, experts and owners of small and medium-sized businesses. For simple masks, you can charge up to $ 100 to attract as many new customers as possible at a low cost.
It will be difficult for beginners to understand the program;
You need to immediately show the created projects to customers so that they appreciate the level of your skill;
It’s important to create a portfolio and constantly upload new masks to your profile.
Maintaining and administering accounts.
The page administrator is a specialist who monitors accounts, posts publications, conducts various activities with viewers and communicates with followers. Depending on the terms of cooperation, other responsibilities may be added, such as creating a content plan, searching for services from which you can buy Instagram likes cheaply, and much more. Therefore, it is better to specify at once what actions are included in your work. There are some employers who want to get a universal specialist for a small fee. This means that for a monthly salary of 100-200 dollars, you will perform duties for several specialists at once.
You can take several accounts to work at once and increase your income;
You can work remotely or in the office;
It is worth avoiding unscrupulous employers who will offer a small payment for a large amount of work.
Sale of goods. Entrepreneurs do not just choose Instagram as a platform for increasing sales. Absolutely any goods (except prohibited ones) can be sold on the platform, starting from handmade children’s toys and ending with precious jewelry products. Thanks to the new Instagram Shopping feature, selling things online has become even easier. Now you can create a real online showcase, place it in a special section of lookbooks and product collections.
It is necessary to be constantly online in order to quickly process applications and answer customer questions;
Sometimes you need to use mailing services, set up quick responses and periodically hold contests and promotions for followers.
Having gained experience and gained enough knowledge and cases, you can create an author’s course in which you will train ordinary users of a new profession. You can choose any product format – a book, recorded webinars or an online course. You can launch the sale of such products through targeted advertising or give one of the courses for subscribing to your account. This way you will get subscribers who will buy more expensive courses in the future. But don’t forget that there are a lot of fake experts on the site right now who sell useless training products. People’s trust in such goods is gradually decreasing and it is important to prove that you are really a professional in your field. You set the cost of your products yourself, but at the initial stage we advise you not to set a high cost so that as many people as possible can attend your course.
It is necessary to be able to speak in public;
Knowledge is a very important component, it is important to be confident in your competence in order to teach other people.
Audit of other people’s pages. To make good money in this area, you need to have excellent knowledge about Instagram. In this case, you will benefit from personal experience, working as an SMM specialist or taking expert courses. The first step is to create an account in which you will talk about how the platform works. It is advisable to immediately promote an account, buy real Instagram likes or a package of services so that the expert profile looks presentable. Publish thematic posts, attract an audience with the help of Reels, IGTV and stories, it is these formats that are now popular and the platform’s algorithms promote video content. The essence of the work is to study other pages and give recommendations on how they can be improved and what needs to be changed to achieve greater success. You offer the price for the services yourself, honing from your experience and knowledge.
It will be difficult to start from scratch, you need to take several courses to increase the level of competence;
The first consultations should be free of charge in order to collect as many successful cases as possible on Instagram.
Few people know about this, but there are specialists who are exclusively engaged in creating content for accounts. These are not the administrators we wrote about above, but individual employees. You can work in the company’s office or take orders as a freelancer. You will need to create static and video stories, design photos for posts and write high-quality texts for publications. There is also a great demand for the service of creating advertising posts with a creative approach, usually such orders are paid much higher. Regular posts and stories cost differently, on average from $10 per post or story.
It is important to know the current trends in order to create cool content;
When working with a customer, you need to ask for a detailed technical specification in order to avoid a large number of edits.
Creation of thematic pages.
Recently, public sites and accounts dedicated to any topic have become popular. You’ve probably seen pages with humorous speeches, photos of cars or local urban communities. As a rule, such profiles are created to earn money from advertising, because such public sites are popular among users. Entertainment themed accounts earn approximately $50 per publication, but the price depends on the number of viewers. Unlike regular advertising, ads in public places are placed for a couple of days.
Due to the fact that the content on the page is not copyrighted, you can get banned from the site. But many accounts circumvent the copyright ban by using some techniques of video editing and publishing a link to the author of the photo.
There are a lot of opportunities to make money on the platform. But you can’t treat online work without responsibility. Each of the methods has its own nuances that need to be studied, and in the process there may be problems that you didn’t even know about. Be prepared for the fact that you will have to spend effort and time before you start making money. Good luck!