Marketing has become a very niche aspect of everyday living – from individuals to corporates and societies; we depend on marketing to enhance ourselves in each aspect of life. Marketing allows the world to take cognizance and notice of people, places, and things. You may be a brilliant entrepreneur, but without marketing, your product is of no use.
These days, as communication and technology are intertwined, the world has become a Dias for marketing. There are innumerable ways in which it has become not just a possibility, but a dream come true. Various platforms, such as social media, informative websites, blogs, etc. on the internet, enable people to market their products and skills with a more extensive outreach and audience. One such efficient way of marketing is using Quora.
What is Quora?
We live in a world where people are incredibly impatient – no one has the time to read long articles and blog posts, especially when they are specifically looking for answers or responses to queries. Quora is a website that has tapped into this potential and created a concise environment for people to get the perfect answers / discussion to their questions without looking too hard.
Moreover, the website helps to direct people to similar questions and responses about what they were initially looking for, providing them with a broader focus. Quora is, therefore, a community that has brought together people looking for questions and those with the answers to their queries.
Many people refer to Quora as an ‘online knowledge market.’ In other words, it is a platform where people ask questions, and other people post answers in response to the questions asked. It may be termed as a discussion platform as well, as it encourages positive debate on a wide array of topics. Additionally, Quora may also be referred to as a place where experts from various fields, roundup and provide content of substantial quality.
Quora is also the very well-known world over because of the kind of contributors it has – even people like Hilary Clinton and Mark Zuckerberg have been known to provide their comments and dispense valuable information in areas of their expertise. It is thus a Q&A website where a lot of knowledge is shared back and forth and makes for an exciting read.
Considering it is well moderated, and the level of information provided is thoroughly checked, Quora boasts of high quality and helps to connect people, and that is what sets it apart from other Q&A platforms.
But how does one go on to use Quora for marketing? We have put together a few excellent tips on marketing with Quora:
1. Information Repository
As a website, Quora is mighty regarding the information and knowledge that it contains. However, do not mistake it to be an online encyclopedia like the likes of Wikipedia. Quora is focused on providing answers and responses to people’s questions which may vary from technology to social media and from academics and nutrition to television shows and psychology.
It is crucial for business owners to use relevant information from the Quora repository; for example, if you own a pet store and want to market that, you can search through thousands of questions and answers about your field of skill and work and use that information towards your marketing goals.
2. Excellent platform to connect Globally
Quora has been known to have an outstanding global outreach – it’s market participation is extremely high according to several surveys. Considering it has such a great attraction to the mass population, it is a great place to advertise.
Quora has the concept of followers and following people – this also means that you can follow likeminded people (people who are usually contributors to questions in your area of interest, or people who work in areas of your interest).
This helps you create a database of a demographic that you can be assured would be interested in your product or service. You can eventually come up with ways to connect with this demographic and increase the potential and scope of your clientele.
3. Content and Idea Creator
Quora can be used to create content – considering it is a proper information and knowledge repository and has an enormous amount of material; it can be used by people looking to market by getting inspired to create fresh content. By reading discussion threads and answers, one is bound to get a lot of new ideas which can be used to attract people.
In case you are looking to market your product or service but are unable to do so, don’t just jump to the conclusion that you need to spend a significant amount of money hiring someone to take over your content and marketing. Browsing through Quora can help you generate new ideas – which can additionally be used in blog posts, social media posts, etc., steps to enable better marketing.
4. Communication is Key
A huge aspect of marketing is communication – if you don’t ask people questions, how would you know what they feel or how they feel about a particular product or service? As a business owner, you can use Quora to ask questions about your product or service.
You can even float questions indirectly or anonymously (without taking the name of the brand) and understand the psyche of the customer base. Additionally, there will be people in the market already selling or buying a similar product or service – you can take the feedback, responses, criticisms, etc. about the product or service and use it to market your brand better.
There is no better way of understanding your clients than getting them to talk about their likes and dislikes about the product or service – in many ways; Quora is a better substitute to carrying out a customer survey.
It can quickly help you understand the questions people have about the particular product or service, including their reservations about using the product, or what would enable them to purchase it better.
Another right way of marketing your product on Quora is to ensure that you help people understand what the product is. You can answer questions about the product or service and help people understand it better – especially if it is something complicated and people do not have proper knowledge about your product, its benefits, and uses.
Quora can also help you maximize your rate of engagement with the relevant audience. Since Quora connects a set of questions with other questions and queries, it is imperative for you to cash in on that and ask pertinent questions which will help your business grow in the long run.
5. Building Expertise
Since Quora is the perfect place for experts to come in and answer questions, the content on the website has the substantial backing to it and is vouched for b contributors. This enables business owners and entrepreneurs to gain more knowledge about a particular sector or area that they are interested in. One can easily choose topics and build authority on the same without much hassle.
Some benefits and pointers on marketing with Quora –
Create a good profile – Creating a perfect Quora profile for your product and service can do wonders for your business because it helps to educate your customers on your sell. The profile should be optimally sound to attract the customer base best suited to your business.
Subscribers – The easiest way for you to get and maintain followers and subscribers to your page is ensuring that you answer the right questions, ask the right questions, find topics of discussion about your marketing strategies and business, as well as answer questions with proper authority and relevance.
Linking – Linking your blog or website to Quora can also help you to market your business better; you can answer questions that have been asked earlier on your blog as well, and link them to your Quora profile to ensure back and forth of readers.
Apart from following these tips and pointers, it is also imperative for you to maintain your statistics on the Quora profile – this will help you understand how many people read your answers and are interested in your profile. Additionally, it will also help you improve your game better by enabling you to answer questions in a more specific manner. It is also vital for you to create your content smartly to efficiently catch the reader’s eye, rather than make the answer boring and long drawn.
Marketing can only be as good as the marketer. Strive and persevere to use Quora as a platform to the fullest, & make sure that your skills are top notch.