Typography is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users, and typography is now something everybody does.
Three principal benefits of typography are:
– Improved readability
– Professional touch
– Unique feel
Typography design trends for 2013
By 2013, it is expected that designers will give typography a lot of importance because it is considered to be the foundation of any graphic design. Due to the variations available in typography, designers have a lot of fonts available to select from. However, selecting typography is no longer a small decision and selecting a trendy typography design is very important. It’s predicted that 2013 is going to be the year of typography as it will be given much, much importance. In fact, typography will become an integral part of any graphic design. Designers will no longer replace text with the beautiful images and will try to enhance beauty through typography.
Actually, typography is now considered as one of the important factors in designing graphics. There are lots of typographic designs in which, loads of images can be set aside.
By 2013, it is expected that most graphic designers will focus on coming up with unique typographical styles for a particular design, since typography cannot just attract readers, but promote unique beauty as well.
Typography and Infographic
Till date the Infographic designers have always tried to reduce the text part in a particular Infographic what now they can avoid. Typography allows improved readability and use of lot of fonts which will help the Infographic designers present the text in a new unique style. The Infographics now will become more information rich as the designers won’t need to replace text with images to make the Infographic beautiful.