Big Data and Analytics have been easy to scan through today because we have the potential of Data Visualization. Data Visualization has been an integral part of Big Data and has helped numerous Internet Marketers to understand complex patterns and analyze information. This happens as data visualization breaks down complex chunks of information into manageable nuggets. And as a result, the Internet is now overflown with data visualization tools.
An excellent Infographic, or an engaging graphic design, never ceases to impress the Internet marketers, with exotic patterns, bright colors and appealing graphs and charts. And to cater to this, more and more data visualization tools are developed to create a captivating combination of art and data, merged together. There are also upcoming data visualization trends that must be followed rigorously to stay ahead in the market. Because 2017 is the most anticipated year of leveraging graphic design as a profitable asset to organization growth.
To go with this flow and continue the seamless process, make sure you are aware of all the trends that we would see within data perception realm…
1. Rise of Communication skill and Story-telling skill
Most likely, data analysts have a solid command over economics, statistics, and numbers. But today and beyond, people would more lean towards compelling storytelling through visuals, rather than stats and facts, no matter how much the topic is serious in tone. If your visualization lacks storytelling, you will lose the audience, it’s simple! You must have a strong communication skill to turn insights, numbers, and statistics into a well-built narrative story. Demand for both statistical and communication skills are on the rise.
2. Tackling Complex Data Sources
Quintillion bytes of data is being transmitted and shared in the Big Data universe. To tame this behemoth of volume, the Internet industry has adopted several data-rearing tools to render multitudes of complex data types into easy to understand bits of info. However, most of these tools are confined to the limit of breaking the data complexities.
But in 2017 and beyond, data experts predict that there will be substantial change and advancement in these developing tools. These will be fashioned such, so as to extract data from unknown and complicated data sources and extract useful and intriguing patterns of visualizations.
3. User Interface/User Experience (UI/UX) becomes as equally important as the data itself
The actual purpose of data visualization is to make it easier for the key stakeholders and decision makers to understand the complex datasets. So the representation of the same, or the user experience of the visualization remains a prime factor to be considered. So in recent times, the data visualization application UI/UX of each kind of data visualization will be created in such a way, that it will be scalable and simple to navigate. Neither too difficult nor too basic will be the form.
Also, the applications will be able to meet the demands of the audience, besides being adjustable to different interfaces.
4. Data will be treated as currency
That Data Visualization techniques can drive up revenue, is being fathomed by several organizations, and they will surely take advantage of this and restructure in data products, be it an information dashboard, a data visualization app, or an automated report. Visualizing their narrative story is a good driver of revenue, and hence many organizations will consider data as currency.
5. Self-servicing Data Visualization Capabilities
Creating self-servicing visualization comprising of algorithms and simple UI that could be deployed anywhere on demand, is one of the most important points in the 2017 marketing strategy checklist of many organizations. This self-servicing theme would enable users to interact with the data source, as well as take data-science off from the confinement of high-end research centers. Active data exploration would be then possible for the common masses.
6. Visualization through stories
Already we have seen the surge in creation of Interactive Infographics, 3D Infographics, PPT Presentations, Prezzies, 3D Videos, Animated Infographics, use of GIFs in graphics, etc., in the recent past. In 2017, and beyond, these growing trends will see their culmination and stupendous advancement. More and more enterprises will seek the help of these data visualization tools and strive to spread their message to the masses more efficiently and much faster.
And we can see a promising growth in the production of Infographics, Social Media Graphic designs, Videos, and Prezzies. The Internet is brimming up with these tools with each passing day. Engaging narratives with exciting visuals to imprint stories are the future for the generations to come.
So we see where Data Visualization trends are heading to in 2017 and the years to come. Marketers are looking forward to pushing the limits and discover what’s more unique and advanced. Their ultimate aim would be to scientifically come to a solution where data could be extracted with minimal effort. With these new solutions, any user could decipher meaningful results with just a little endeavor.
If you need any help in Data Visualization, feel free to touch base. InfoGraphic Design Team happens to be a veteran in this domain. And if you think we have missed out any point, let us know that in the comments below.