Creating a prominent brand position amongst your competitors in the crowded web world is really tough. So, you need proven marketing strategies to make your brand name significant amidst your client base. An infographic is a type of effective visual communication and hence, you need to choose a relevant topic for infographic to convey your message to the target audience instantly.
Establishing this point, popular Digital Business Growth Expert Steve Cartwright says, “Effective visual content starts with understanding your audience, their problems, wants and desires.”
Communicating with infographics has become the recent marketing trends. Every marketer today inclines to use infographics with viral content. This is because the world now understands the language of pictorial representation only. A study published in Time confirms that people nowadays have a shorter attention span than a goldfish. Also, Canva and D3 report – ‘65% of the world’s population is visual learners and in the near future it is anticipated that this number would eventually rise.’ So, you need to plan something that is memorable for your audience.
Therefore, it can be rightly said that infographics are the best ways to retain consumers’ ebbing attention. As infographics are a fusion of visual and textual contents, they are good at engaging the viewers. With increasing demands over the time, this is becoming an excellent tool to increase brand visibility.
But to create a visually impressive and informative infographic, you need to choose topics judiciously.
An infographic topic cannot just be another topic. Before finalizing a topic for your next infographic, identify its relevancy with the current marketing requirements.
Figure out if your selected topic for infographic reveals the true essence of your brand and further provide value to your target audience. Additionally, while choosing a subject, you should also need to make sure that it is timely.
Choosing the right topic for Infographic is quintessential to get Viral. Why?
You might be wondering why it’s so important to stick upon specific ideas while creating an infographic. A quick glance at the following statistics on how visual communication increase traffic and generate more sales will give you a clear insight.
- About 12% of web traffic is increased by Infographics alone.
- It’s seen that people who follow directions with text and illustrations do 323% better compared to those people who follow directions without illustrations.
- OKDork study shows that infographics are the most shared content types.
- Forbes says 84% of those using infographics find them useful.
- Infographic is a form of content marketing and most importantly it is intertwined in the SEO landscape. So with quality and creative infographics, you can increase your website search engine visibility.
These are a few of the proven data that shows with relevant topic you can create trending infographics, increase visitors to your website and spread awareness of your brand thereby generating more engagement.
The huge popularity of infographics might have something to do with the fact that every complex subject can be presented in a deliverable and understanding manner to the target audience. We know that it’s the advantage of an infographic to condense any complicated issue and depict it graphically.
How to choose a theme for infographic?
When it’s about choosing the topic for infographic, experienced marketers strongly advise not to create an infographic on a general or over-explained topic. Undeniably selecting such infographic topics would let you end up disastrously even if your infographic design is a great one. So, it’s always advisable to select topics that stand out amongst millions and millions of other such creatives and attract massive traffic.
Based on some of the expert tips build your own digital asset with these four golden rules-
First, industry experts are of the view that while conceptualizing an infographic you must focus on the correct placements of visuals and texts and form a beautiful story.
Secondly, it’s vital to scour types of topics that have enough scope for visual representation.
Thirdly, make it so visually stimulating and engaging, so that people would feel the urge to glance at it the moment they come across and eventually digest it.
Finally, focus on presenting a clutter-free yet visually appealing piece to your target audience
How it would benefit a marketer if he chooses an infographic topic?
In this age of information overload, if you want to create a viral infographic, you should give something unique to your audience. Plan for a theme that has elements of human interest, societal issue or current hip issues and design different types of infographics.
You should understand that people would not respond or find interest to messages that have lost their importance or have been discussed again and again by other brands. However, if you happen to select an already discussed topic – the trick is to present it with information from a different angle and to simplify the chosen story with bright and engaging visuals.
Social media is the best place where a marketer can understand the relevance and significance of his shared infographic content.
Brand success benchmark is – how many shares and likes does a marketing communication is receiving.
We have conducted an online research and compiled about a few go to places for finding the next infographic topics recommended by almost all marketing experts.
Mentioned below are some exciting ways how to choose ideas to create the best infographics 2018-
GoogleNews is one of the best places to get an idea for your next infographic content. Using it is quite easy as you need to insert specific target keywords only. Recommended by Brian Dean, founder Backlinko in Quick Sprout , it’s one of the best places to refine an idea or to find an idea for your infographic.
HARO is yet another place from where you can gather a varied list of topics for infographics. You just need to log in for free and put a relevant keyword. Brian Dean recommends this place also because HARO is an online place that offers statistics on your chosen topic as well.
Feedly is a one-stop place to find ideas from current industry trends. It’s a free tool that offers you search option by hashtags, topic, blog or company name. Mckenna Buckley in his article 16 Ways to Find Trending Topics for Your Infographic shows these favorite places to look for next infographic topics.
Google trends are the ideal place that gives you scope to find the latest global search trends. The map available on its interface will enable you to compare the popularity of a keyword across different countries. The line chart reveals any changes over time along with multiple keyword comparisons.
Twitter Trends is a tool for conversations and interesting link discovery. Twitter offers a list of hashtags and topics that are popular worldwide or at a selected location. Twitter also provides Tailored Trends; it’s an algorithm that provides a more personalized trend list based on your area.
LinkedIn Pulse offers similar user experience as Feedly; it brings the relevant content customized for professional interests, via LinkedIn home feed and email, as well as Pulse app you can find a topic of interest.
Finding the right ideas and contents for an infographic is challenging. But it would not hurt if you follow the tips and perform the tricks mentioned above. Rest assured your infographic will be worth reading. Marketing experts have always held a view that topics that have social importance intrigue the readers. Your audience will appreciate if you provide them with a solution to problems that they have been facing on a daily basis.
Infographic design team gives life to otherwise complex topics with its brilliant artistry that goes into designing infographics.