Is your head start to spin when you think of creating your “About us” page? Well, then our top six tips to create “About Us” Page will come handy to you. To most of the people it’s really not a piece of cake to write a strong web page to make their first impression unforgettable. Moreover, it is your first chance to build a healthy relationship with your customer. If you make right use of the “About us” page, you can take your business to the top. Shoppers of E-commerce want to have a clear idea of the seller’s business and the services from whom they are going to make a purchase. You know that people want to buy from a trustworthy company, tell your stories honestly and show them how you stand out from others in this competitive world.
Do you want some more tips for creating a genuine yet mind-blowing “About Us” page? Okay, check out the top six tips to create about us page like a pro.
Tell your story honestly
The first tip that comes in our tips to create about us page is, be honest about yourself. Your E-commerce page should carry every info regarding what you do and why. It will enable the customers to know everything about the company which can ultimately turn into a sale. Make your customers cry or laugh that means the page should be interacting. Tell them what struggles you have to do to get your present position. Generally, a hard working man is considered to be honest.
Don’t exaggerate your business. Explain every detail with full honesty. Also explain them how E-commerce can easily fix up their problems. Talk about your business goals in a legible way. Remember to be real while explaining the details of the products you are thinking to sell and your plans for the products’ future. If after reading your story, the customers start believing you, then relax, it will definitely going to be a sale. After getting satisfaction by purchasing products from, they can also recommend their kith and kin to your company.
Use your voice consistently
The tone of your voice really matters, as it will decide the way you are going to interact with your audiences. It’s completely your choice whether the words will be $5 words or 50-cent words. Your words will enable the customers to have a deep look into your personality. The page of “About Us” should be distinct, consistent, clear and related to your targeted audience. Your voice at that page should be unfailing with the rest of your web pages where you post press releases, content, blogs and white papers.
Humbly promote your people
Customers are always curious to know the names of the people behind the company- Who’s working in the team? What is his professional qualification? Is he experienced or not? Does he have any certificate of any particular product? These are some questions, which really make the customers to trust your people and ultimately the product. You can also write some offbeat details to make their bios more interesting. For example: – Is your marketing supervisor a champion in ballroom dance?
Go through your readers’ comments
In this world of B2C, testimonials of your customers are important to “About Us” page for making a good rapport with the able clients. It always has a great impact on your positive customers if they see that you are in the good books of your previous customers. Try to put some links of the awards your company has already received on the page. Paychex, a provider of services for payroll processing has info links dealing with recognition which it has on the right hand side of your “About Us” page.
Make it interesting by putting photos and videos
Don’t you think your “About Us” page will seem little boring if you make it using texts only? So, why not jazz it up a bit? No worries. Add some videos, photos and illustrations to feature the testimonial of your customer. Pen down your customer’s quote to give a prominent effect to the page. Don’t just throw up any picture. Remember, it should be in accordance with the page.
Keep Contact
Last but not the least in our list of tips to create about us page is, always be in touch! Include two to three ways to enable your customers to keep contact with the genuine people of your company. It should include names, department, email address and finally phone number. You can also paste a link to your contact info on the “About Us” page.
So that was our take on the top six tips to create about us page. Follow the tips and you can get yourself a professionally designed web page to showcase your company message.
