Are you facing problems because of your overwhelming Gmail inbox? If the answer is yes, then you don’t need to worry anymore, as Google has come up with a solution for you. All the inconveniences, that you had to face due to the clumsy and unorganized inbox, have been taken care of by Google in their new Gmail Inbox Tabs. You can now easily organize your personal mails, offers and deals or your social notifications in different tabs. No need to lose your focus from your important mails any longer.
Customize your Gmail inbox:
Google has always paid special attention to the problems of the users. The reason behind this new Gmail tab has been your complaints for an inbox that has so far controlled you than you controlling your inbox. Each and every user, even the Google executives, faced the same problems so far. Here comes the simple and effective format of dividing the inbox in three basic tabs:
- Primary
- Social
- Promotions
Other than these you can also add other tabs or remove default tabs to customize your Gmail inbox. This can be availed very easily. How? Simply click on the ‘+’ sign next to the tabs, select or deselect from the other options like updates and forums, as per your choice and save the settings. The simple division is based on the personal emails and work mails that are clustered to the primary tab, the social media messages are sent to the social tab, and all the advertising mails are sent to the promotions tab. The advantages of doing so? The answer lies in the next question.
How many promotional mails did you read earlier? Very few, right? But they always came in between your important mails. The new Gmail tab filters these mails in its own terms. Whether it is a deal, an offer or any other marketing or advertising mail, Google considers it as promotional and by default, these mail enter your new Gmail promotional inbox tab. Now, if you don’t want to crowd your inbox with these mails, you can avoid reading them, or discard them altogether. But if you want to read them, you are free to have a look on all the offers and deals around you.
Move your mails from one tab to another:
Now you must be thinking what about the mails that you want to prioritize, right? Don’t worry, this new Gmail tab has been designed for your convenience. If you want any of your mails to be grouped in a different tab, all you have to do is simply drag it and drop it to another tab. Uncomfortable with this drag and drop system? Try this. Select the mail that has been categorized in the wrong tab, right-click on the mail, and choose “move to tab” option from the pop up box and select the correct tab.
The impact of the new Gmail inbox tab on marketing:
You must have now clearly understood that the old system of clubbing all emails together has now been discarded and consequently, thrusting a promotional message in your inbox along with your personal mails has also been abandoned. Thus it reduces the chances of reading the social and promotional mails to such a degree that the new arena of marketing strategy comes into being. This includes creating your marketing emails in such a manner that they catch the eyes of the reader and it receives a shift from the Promotional tab to the Primary tab and does not reside into oblivion.
The only difficulties regarding the new Gmail inbox tabs that you will face is that it does not offer options to create your personal tabs and filters your mails as per its rules. This leads to the wrong categorization of some of your important mails such as your notices and bills or receipts that are mistakenly clubbed into promotions and avoid our eyes. But then of course, if you have had similar problems, stop cursing Google and deactivate this new tab system, it is optional!
According to the survey of the Mailchimp email marketing, the new Gmail inbox tab system has increased the genuine opening rate of mails in an incredible rate.
