Hashtags are everywhere. The well-known little number sign followed by an intriguing keyword can be found on Twitter, Facebook, and even some personal web pages. But what does it mean and how is it used? And, more importantly, how can you use the power of hashtags to promote your valuable assets such as infographics?
Hashtags and SEO
First, it’s important to realize how hashtags work with SEO (search engine optimization). Hashtags signal the search engines (primarily, Google) to index the keywords so that searchers will find the associated link when they search for that keyword. Hashtags should not be used in isolation but in coordination with other SEO techniques such as including meta tags and keywords within your copy.
But when they are used wisely and naturally, it can go a long way toward furthering your SEO results and getting you more views and engagement. Like any search engine optimization, remember that what you are aiming for are organic results that are natural and based on what commonly occurs when people search for specific terms.
Using Hashtags in Social Media
One of the best ways to use hashtags to your advantage is to use them in social media. When you use hashtags on Facebook, Twitter, and Instagram, you connect things were not previously connected. Hubspot has an article that explains this in detail. For example, when you use hashtags that correspond with the same hashtag others have used, it automatically connects you to their feed.
This can be helpful in promoting your keywords and brand faster than if you just posted on Twitter or Facebook alone without the hashtags.
Using Hashtags with Infographics
If you have an important creative such as infographics that you want to promote, you can place the infographic on your social media and then include a hashtag to promote it underneath the infographic. This will trigger the search engines to find your infographic when you place the hashtag underneath it.
Another way to promote with hashtags is to include the link in your customer service responses on online chat programs. This will enforce the search terms in the mind of clients, and they may be compelled to look the keyword up, where they will find your links.
For a more in-depth look at what happens with different social media with hashtags, study these tips below:
With Twitter, when you use a hashtag, it puts your stream in the same stream as others who are putting a hashtag on the same topic. This is Twitter’s way of grouping and segmenting discussions and people who have certain subjects in common to promote a higher level of views and engagement on specific topics.
For example, if you put a hashtag before the word, “houseplants,” in your tweets when people search for #houseplants for beginners, they will find your tweet. This increases your reach to the public on Twitter by putting you in touch with others who are using the same hashtag.
On Facebook, when you use hashtags, it also ties your conversations with other users. But Facebook’s posts are sometimes private as per the user’s preferences, so you won’t be able to search the hashtags on Facebook where the poster made their posts private or to be shown only to “friends.”
If you use hashtags on Instagram, you will have your post connected to others who have used the same hashtag. This will put you in front of people who are likely interested in your topic. So you can use this to promote your infographic in this way and target your market on a much higher level than if you didn’t use them.
Making a Great Impression
If you want to make a great impression with your infographic, use hashtags sparingly. Use them in appropriate places to get more views and engagement. You can place the hashtag after your infographic on your website or blog, as well as on social media.
Remember, your greatest ROI that you’ll receive from your hashtags will be from placing them on social media. Facebook, Twitter, and Instagram are the best social media outlets to use for utilizing the power of the hashtag.
Adding Media to your Hashtags
You should also keep in mind that the use of photos, videos, and podcasts can also substantially increase the impact and effect that you can have with your hashtags. When you add video with your hashtag, you will also allow the search engines to conjure up a link to your photos or video that are associated with your hashtag when people search for it.
A Secret to Help You with Hashtags and Infographics
Did you know that Google ranks individual photos and videos in the same way that they do articles and websites? All of your content is listed individually. Every page of your website, blog, and all of your digital content are listed separately.
People searching for your content can use the “video” tab on Google to look for the only video, for example. When they find the term with “all,” they will get all results. Use this in your favor by publishing your infographic as a photo file also like the page that it resides on. This little trick alone may help you to gain some ground in letting your hashtags work for you.
The Goal of the Infographic
Remember that the purpose of the infographic is to promote your brand, products, or services in an organized and attractive way that will draw views and increase your engagement level. If you start with a well-design infographic that catches the eye of the viewer, you will be successful.
Remember that using hashtags is just a promotional or marketing technique. It doesn’t get people to stay with your infographic once they click on the link. That’s up to you when you create your infographic.
You can try creating your infographic with Photoshop and other tools if you choose to. But you may want to hire a professional infographic design team to save you time. When you turn your infographic over to a professional team, you don’t have to worry about creating an infographic that will work with all of your social media.
Then you can work on ways to promote it on all of your platforms. Remember that the use of hashtags should be used sparingly but precisely when it deals with specific themes and keywords that will increase your views and engagement.
How We Can Help
If you are not sure about your infographic, let us help. We are a professional design team that focuses on developing custom-made professional infographics for businesses who want to increase their impact on the web with their target audience.
To view our online portfolio, visit our site at infographicdesignteam.com. Be sure to check on our blog as well, where we keep many different articles on similar topics. The smart online eCommerce business owner knows how to use the resources and tools that they have to promote their brand positively.
We can help. Visit infographicdesignteam.com and ask for a free quote today. Then you can feel free to use your #hashtags to #promote your #brand!
Just don’t get too carried away! Only hashtag the #mostimportantwords!