Infographics are a great promotional tool. They stand alone as a visual graphic, but they include all sorts of relevant information, facts and figures, and other data that entice their target audience.
Many businesses have tapped into the benefits of infographics and have successfully used them in their ad campaigns. They are a great way to increase engagement and shares among followers, as well as to help promote your brand in multiple settings.
Social media, email, and blogs are just three examples of where you can successfully place your infographics to improve your impact.
But have you thought about how you can use infographics on your real-world sales letters and other physical products? Local business owners with a physical brick-and-mortar business will want to use infographics in the real world as well. But how do you do this effectively?
Here are some ways you can tap into the power of infographics within your real world environment.
Include Infographics in Sales Letters
Do you send out a regular sales letter to your real world clients? This is an excellent opportunity to build your brand with your primary audience. If you usually send a daily, weekly, or monthly newsletter with text, consider adding a colorful infographic to your sales letter to increase the appeal of your message. How many sales letters have you received with text only that you threw in the trash? Think about how your customers would react to a colorful sales letter that included an attractive infographic instead.
Print out flyers for use in real stores or events
One great way to increase your branding in your real world environment is to print out your infographics in full color and pass them out as flyers to your in-store customers. If you have a special event in your town or community activity, you could use this as an opportunity to pass out a printed version of your infographic. If you have a booth at the local Fair, for example, what a great opportunity to hand out literature advertising your brand to your key customers and audience.
If you get permission for your town mayor, you could also post larger size versions of your infographics on telephone posts or in store windows with the authorization of the proprietor. This will increase your promotional efforts even more.
Send infographics in real-world mailers
Did you know that direct mail is still a very effective way to reach your target audience? Digitalwavefront.com states in their blog that direct mail is still one of the best ways to reach your intended customers and potential leads.
Sending infographics out in mailers in the real world increases your range in the real world and takes your online marketing efforts to the offline world as well. Mailers are useful because they are targeted to a specific audience, they are personal and specific to the person who receives them, and gives them something tangible that they can put their hands on.
When you increase your reach beyond the virtual environment, you are expanding to the real world in a big way, even if you do not have a brick and mortar business.
This is a great technique if you want to develop a local clientele or to reach your local community with a particular project or fundraiser, for example.
Increase Your Branding with Direct Contact
One of the best points for including direct sales letters and other promotional in your ad campaigns is the fact that you are connecting with your customers directly. You do the same thing with email sales letters. But there’s something about the real letter, flyer, or mailer that people get in the mail that has a personal touch.
When you send them a flyer with a colorful graphic included, they are much more likely to become interested in your brand. It also gives them a visual and physical reminder of your brand that they can refer to when they want to.
Statistics show that 98% of shoppers bring in their mail immediately. Others may not act on it the same day that they bring it into their house. But, if they keep it in a drawer on on their refrigerator, they are likely to act on it eventually.
This is something important to consider when planning any of your ad strategies. Remember that you may not always win a new customer. But if you can win their interest along, you will increase your chances of winning them eventually.
Think of real world flyers and sales letters are potential revenue and leads generators that you will eventually see the results of if you play your cards right. That includes thinking about what information to include in your infographic before producing or distributing it to the world.
How to Arrange an Infographic in a Sales Flyer
The question then becomes how to include the infographic in your sales letters and fliers? It takes some skill, but you should focus on using the techniques that have been effective online, for starters.
For example, research shows that people respond better to logos that are in the upper left-hand corner of the page. Likewise, people respond to images in the center of the page at eye level.
The proper placement of infographics is important, as well as well as the quality of the infographic itself if you are going to tap into the potential of what it can do for your business in both the offline and online environments.
Go from left to right
ShortieDesigns.com points out that people like to read from left to right. So it is advantageous to create infographics and page layouts that accommodate this natural tendency. You can do your research among your audience of what works best for them including conducting experiments on Google Analytics or using independent surveys.
When you put your graphics in the middle of the page or the left or center in your sales flyers, you will be more likely to focus your readers’ attention. Sales letters are no different than websites in that they are arranged in ways that appeal to the intended audience. So a little study on the placement of images is important when producing infographics for either your website or your sales letters.
Consult a professional
Before you send out a massive national ad campaign and include your infographic in your real-world sales flyers, you need to make sure you have a great infographic. by starting with the professional custom design of an infographic, you increase your chances of success, no matter what type of ad campaign you decide to focus on.
Infographic Design Team is a professional infographic team of professional designers who know how to create infographics that will work in either the real world or the online world environment.
Check out our website, and you’ll see our professional portfolio. Then contact us for a free estimate. We can custom design a dynamic infographic that will make your brand stand out. You can use it for your website and social media as well as real world applications.
We can also advise you on how to include it in your sales letters and flyers so that you get the best result possible.