You have got your stellar website designed. So.. Now what? Would you sit and wait for people to search for your website and view it? Without you promoting it?
Well, there’s no single person today who doesn’t know this isn’t the right way of promoting a website. One who doesn’t may go back to the BCs. 🙂
Jokes apart. As we all know, promoting a website is as much of importance, like that of designing it. You get a good design, you pay the agency off, you get it nicely developed with sassy and flashy functionalities. And now starts your actual effort. After all of your developing efforts, you need to attract a good amount of audience towards your website.
And how would you do it? The answer is – social media. Yes, true that! We have already discussed how important social media branding is for your business. But which social media platform would work best for you? A brand for which Facebook works best, may not work for the other. Pinterest might work best for a website of a painter or a culinary expert. But LinkedIn might not click for it.
So after you pick and choose the platform you want to get started with, here comes the effort of proper promotion. Twitter, for example, works best and is a great platform for advertisement and brand promotion. Tweets are incredible short bits to get in touch with your customers.
Let’s discuss a few tried and tested tips that would dramatically increase your brand engagement on Twitter.
1. Insert Links Into Your Tweets
This is perhaps the most efficient strategy of brand promotion. Because on an average, tweets that are supported by links generate 86% more re-tweets. Insertions of links leverage the interaction rate among the audience. And when the equation is 36% tweets are made with links inserted, then this is worth considering a viable promotional strategy. Along with interaction, links increase the engagement metric of your page and in return, you get more traffic to your website.
Apart from this, by viewing proper links, the audience gets a sense of security and satisfaction that your brand is not making any fake promise and your products are unique and exclusive.
2. Make Your Profile Visually Appealing
Think real-time. A store that is furnished and decorated attracts more footfall than a shabby store with dim lighting. Now think virtual. Apply the same method of making your Twitter account visually engaging to attract more audience. Make your logo, icon, header image, and other associated things unique and memorable. Only then you would see a remarkable improvement in your brand engagement.
3. Create “Short N’ Sweet” Content
As the character limit in Twitter is quite short, and moreover, Twitter has a real-time nature, the kind of content you need to create must be short yet effective. Try to come up with standalone tweets that are crisp, yet can tell a story in themselves. Your audience would only fall for your tweets when you evoke emotion through them.
Some brands do actually make their followers stop scrolling and take notice of the tweets posted. Either they surprise the followers or make them laugh. Try to make a blend of both. Surprise and make them laugh at the sametime.
4. Show Engagement Other Users Content
Sharing is caring. When you want other users to engage with your content, why not do the same to theirs! Share and retweet their posts, like and respond to whenever you can. This means a lot to your followers because most of the time big brands don’t have a chance to interact with their fans. But when they do, it shows generosity and gratitude towards the fans. And this actually does mean a lot to them.
And of course, when you respond to the content of others, they will also get the kick to pay attention to your posts as well. Not only this increases engagement, but also it starts building a relation between the brand and its followers, which is beyond hardcore business.
5. Use Memes and GIFs Frequently
Internet Memes and GIFs are greatly in trend now and are undoubtedly loved by the millennials. Along with adding images to your tweets, start using memes and GIFs as well as extra add-ons. Not only these add fun to your otherwise plain post but also tempts the audience to see them and retweet.
Now you have all the facility to add GIFs in your tweets; Twitter has done all the work for you within the tweet box. You just need to choose a relevant GIF from the drop-down menu or search for a specific GIF in the search box. It’s been way easier now to add memes and GIFs to adorn your tweets. Undoubtedly, your brand engagement ought to score high.
6. Listen and engage with Twitter search
If your brand is “listening” on Twitter, then you are most likely posting tweets that mention your brand. Listening to customers, competitors and industry leaders is nothing hefty that only the big brands can afford. Also, it is not at all a time-consuming activity that needs a bigger resource. Listening on Twitter is as simple as to know how to search.
Listening is a great way to increase brand engagement, because of Twitter’s binary privacy paradigm, where profiles are either all public or all private (“protected”) — lets all Tweets from the former discoverable for the rest of us. You can interact in a customizing manner for e.g., liking the tweets that need acknowledgment, responding to tweets that need a response, and retweeting those tweets that you want to share with all your followers.
7. Retweet And Quote
Twitter has been massively flexible than it was before. Apart from the added facilities, Twitter now also lets you retweet your old tweet. All brands can use this facility and rehash their older contents. Besides being a cool way to replug your older content, this added feature also lets brands enjoy lot more engagement than they did before.
You can even quote your own tweet and can create a #Throwback post for your brand from any old tweet that is currently relevant.
8. Pin Your Best Tweets
You have an awesome tweet up your sleeves, and you want all of your followers to view it. What should you do? Twitter has a trick for this also. You can simply pin tweets to your profile that will remain on top of your page. And till you remove the pin the tweet will be there at the top of your profile.
This is a simple maneuver that boosts brand engagement rapidly. Just select the tweet you want to be pinned, click the “…” icon, and then click Pin to your profile page.
9. Find Out The Peak Hours
Utilizing the peak hours when your followers are active most, is an excellent way to get more views and increase engagement on your posts. Find out the peak hours and post during those time span. Your followers would be active and would be more likely to engage with your content.
Posting between 12 to 3 on Mondays through Fridays is the best time, while Adweek recommends posting around 5 pm because this time has the highest retweets. Most studies are of the opinion that daytime posts yield the most engagement and highest CTRs.
10. Offer Whole-Hearted Customer Support
As Twitter has a real-time nature, Twitter is considered as a great platform for providing authentic and wholehearted customer support. Whenever a customer tweets to you, understand that it is a great opportunity to engage with them. Even when you get negative comments from your customers, you can tap into it, rectify and turn them into positive experiences.
Some Final Words
Promoting your brand on Twitter following the tips mentioned above would bring you excellent results in bringing more tractions to your brand, thus improving your brand engagement dramatically. And as your brand engagement rate will go high up, your market values would soar high too. With all your tweets and retweets, you make yourself an authentic, and your mere customers turn into loyal followers.
And by incorporating Infographics to your promotion, you would create even more high chances of getting viewed by your audience. If you need Infographics that could value add to your brand promotion on Twitter, turn to us.
So go out and increase your brand engagement. Twitter is waiting for you!