Infographics, a buzzword of today… Graphical information. It is very common in usage amongst online marketers in hiring Infographic experts and creating apt Infographics for their products. But, still there remains a million dollar question, which Infographic is the best for you, more precisely, for your brand?
There are numerous Infographics based on aesthetic, style and structure forms to go for. But which one would be the best for your genre of product or brand? For example, for a classy product or idea a flowchart based Infographic would be a bore. Whereas for a corporate forum a trendy, cartoonish Infographic is probably not the choice. And for the latest mobile app shall we go for an iconographic or illustrative one?
So??? What’s next? How to opt for the best? Just check below and get your solution.
Infographics based on Aesthetic forms:
1. Minimal: Clean lines, data centric with white space. One central idea, many sub ideas emerging out of it.
2. Corporate: Simple color pallet, with distinct visual cues icons. Perfect for corporate brand idea.
3. Trendy: Non-standard fonts, extra design elements with fun imagery. Isn’t it perfect for an Infographic dealing with a trendy and quirky issue?
Infographics based on Style forms:
1. Realism: One which primarily deals with real life characters and their actual images.
2. Iconographic: With icon, silhouettes and small illustrations, this Infographic style is the best choice for any depiction of facts and figures about a popular issue.
3. Illustrative: A complex idea that needs easy illustrations must take resort to an illustrative Infographic with characters, illustrations and, in some particular cases, even with cartoons.
Infographic based on Structure forms:
1. Large Chart: Data-centric, exploratory having call outs. Suitable for Infographics having data and researches.
2. Compartments: Section, call outs, subtitles and copy. Data are sectioned, having subtitles. This Infographic structure will be perfect for topics with several subtopics.
3. Narrative: Defined and often linear trail between elements. Where information is placed in a narrative way. If you want to tell a story with an Infographic – go for this structure.
So these were some of very well-known styles and structures of Infographics that every online and tech savvy marketer should be aware of. Just creating an Infographic is not enough. It definitely takes a lot more to make your target audience understand what your product actually talks about. For that you need to opt an appropriate Infographic that suits your product duly.
Hope this article comes in handy to all the online marketers who were in search of their query :).