The Visual communication is more appealing than words. In fact it creates a much more long lasting impact on a viewer’s mind than mere text. Today, transitory and temporary services are provided by the exploding social networks. We all know the importance of visual communication to drive the knack of sharing on social media sites like Facebook and so on. It’s human nature to be attracted towards anything that is more pictorial thus helping them to grab the message most easily. That is why, the creation of Infographics and the sharing of the same via social media, has exploded in the last couple of years. Short attention spans require optimizing communication that tells a story at a glance. Yes, this is what an Infographic is.
It is the combination of text and images to create maximum impact. Let us follow a few core activities to make a very successful Infographic.
Step 1 :
An Infographic can be on any topic but we need to make sure to work in a way so that the design can be related by the ones who see it. Relating the audience to the topic, is of course very important and a key step for the success of an Infographic. We should pay attention to those blog posts which are mostly shared to lure the traffic towards it.
Step 2 :
A good designer can emerge from the subjective style and work. The main points should be in order, i.e depending on its relevance. It should be satisfactory to quench the readers’ thirst, so as to create, that long lasting effect. What more, this might further, inculcate the idea of sharing and making it quite popular.
Step 3 :
The art form, which restricts the types of fonts, shapes and image styles is called a minimalist design. This is meant to avoid confusions by creating flow and connections. However, at times restrictions of art forms can stand in your way to make your Infographic a successful one. You must understand the need of the hour in order to make your Infographic triumphant.
Step 4 :
Optimizing for size means, considering the number of pixels (for eg. 735 pixels is best width for Pinterest) and also the size of the file. You don’t want the Infographic to take a long time to download. In terms of length you don’t want it too long as well. Try creating an Infographic that is 1,500 to 2,000 pixels in length.
Step 5 :
If you want to create impact about growth and have lots of stats then Infographics are perfect for that. Make sure they are factual and reliable, current and helpful.
If you want to make your Infographics effective, use facts and figures from the reliable sources. This is quite helpful. Provide an embed code. You also need to make sure it gets shared by letting influencers and your fans on social networks know about the “awesome” new Infographic that you have just created.
Make sure you attribute and let your audience know where you got the facts and figures from. Credibility is an important factor for a successful Infographic.
These are some of the few steps in which the Infographics can be developed keeping in view that it should be able to satisfy the requirements of the customers. Make sure your Infographic is of right length. Strike a balance between too long and too short to make it look effective. When creating Infographics, it’s very important to come up with a timely and compelling story. A good Infographic helps to learn faster and if it can also be funny – well, double points!