What are power words and how can you use them to promote your brand? One way is to put them on your infographic. Infographics can serve to get the attention of viewers who are looking for a particular kind of information but who do not want to spend the time on your site to find it.
Power words are words that are more likely to capture the attention of a potential customer than other words. They are called “power words” for some various reasons. One reason may be that they resonate with a need that the customer has. Another reason may be that they address the goals and dreams of the client in a way that other words do not achieve.
Whatever the reason, power words can be quite effective in catching and keeping the attention of your target audience. So it is to your advantage to look into them and consider using them on your infographics.
Examples of “Power Words”
The following list of power words was identified recently by a number of sources and published by Hubspot, one of the foremost experts in web content strategies. We also found a few of these on our own that we wanted to share. Look over this list of words and see which ones
- You– The word, “you,” is universally directed at one individual or a collection of individuals such as a group of people that share common interests. When you refrain from using third person directives you lose the “scholarly”approach and make the experience and the content personal to the user. It helps you create a direct connection to your user and makes the reader feel as though you are talking directly to them. This can greatly influence your appeal to individuals who are considering your brand. Make sure and include the word, “you” on your infographic to personalize the experience.
- Value– When you use the word, “value,” you are communicating that you have something that is of value to them or that you understand what is important to them. Depending on how you use this term, you will be able to engage your viewers on a higher level if you use this word in the appropriate places.
- Do– The word, “do,” is a simple two-letter word but it has a lot of power. It should be used as a part of your call to action where appropriate. But it can also be used in a list of positive aspects of a product or service that you offer or another topic. “Do” is a positive action word that may inspire people to take action when no other word works.
- Imagine– “Imagine” assumes that anything is possible. The word is used in correlation with any number of possibilities that can be achieved in the future. People respond positively to this word because it makes them think about what is possible in the future, even when the present seems grim. Giving people hope for the future is one of the most positive things you can do to improve your relationships with potential or current customers.
- Save time– When you use the term, “save time,” you are appealing to one of the most important values of your customers. Everyone wants to save time so that they can get to the things that are the most important to them. So when you use this term in your infographic, you are appealing to one of the basic values of your customers.
- Save money– “Save money,” is another strong power phrase because it appeals to another basic need and desire of the average shopper or customer.Just like time, money is one of our most valuable resources. If you can use your infographic to communicate that shopping with you or dealing with your company will save them money, your infographic will be even more powerful.
- Opportunity– Using the word, “opportunity” also appeals to a deep psychological need: to feel hopeful for the future. If you give people an opportunity rather than a product, think of the power that holds for you as a business owner. Try putting a phrase such as “think of the opportunities this product will allow you to have,” rather than “try our new product; you’ll love it.” You’ll be amazed at the results. Remember it is not the product or service itself people are after; it’s what your product, service, or brand can do for them and ultimately, how it can improve their lives.
- Relationships– Another word you may want to try to use in your infographic and website is “relationships.” Used in isolation it may not get the point across but when you combine it with a term like: “improve your relationships,” you will get the attention of both individuals and business owners who want to improve their personal or business relationships.
Using Psychology in Business
If you look back through these terms and consider what they do for your infographic or website, you’ll see that they all offer some benefit. Much of the benefit is due to the direct way that you are speaking to the individual (such as “you”). Others work because they use words that give people hope or appeal to their basic needs or hopes for the future.
What this is really about is using psychology in business. Business psychology is an entire field of study that has solid connections with psychoanalytic theory and delves into the cognitive and emotive aspects of the human mind. Studying the reasons as to why people make purchases can make this connection clearer.
It has also been discovered that people use a part of their brain that involves emotion, not logic when it comes to making purchases. This information leads to the conclusion that you can motivate people more to make a buying decision by appealing to their emotional needs more than to logic.
Business people and corporate executives may act more from a practical perspective than the average person, but they too will connect to a message that addresses their personal goals and needs more than whether or not it meets their bottom line.
Why an infographic?
You may ask why you should use these power words on an infographic. Infographics are a great way to streamline your information and condense it into a readable form, complete with compelling graphics and limited text. When you combine this with the power words above, you run a better chance of capturing the attention of your coveted customers.
Infographics can be used on your website, your blog, your social media, and even turned into a compelling video infographic that will capture the attention of your most important audiences.
Don’t know how to start creating your infographic? That’s where we come in.
At infographicdesignteam.com, we can create an original, customized infographic that speaks volumes to your customers. And yes, in case YOU are wondering, we can use power words, too. Imagine the possibilities!