Online marketing, or any marketing that involves the Internet, starts and ends with Search Engine Optimization. It is unquestionably a vital component of online marketing. All sorts of strategies intended towards your website must be supporting your SEO objectives. Getting organic traffic happens much easier when your SEO is done right. HubSpot says, 80% of webtraffic begins with a search. So you see, for the best performance of a website, optimization is of utmost importance.
But as Google algorithm changes almost around 500-600 times each year, SEO strategies must also get revamps to perform in accordance with the latest algorithm. Not only we see these algorithms as changed and different, but also smart and upgraded. Black hat SEO strategies do not work any longer to generate traffic and lead. In short, we have come a long way shuffling between Panda and Penguin.
To pace up with the continuous changes in the algorithmic domain, Internet marketers must always be up-to-date about new SEO strategies and predictions. Well, if you are wondering what changes you are ought to make in your SEO strategy, then we are here. We present to you, a few suggestions that might come helpful for you. This is the right time of the year when you can shun your old school tactics and adopt the newer and smarter ones.
Below are the trends that you must look out in 2017 while chalking out your SEO strategy.
1. Expand Your Presence
We have come to such a time when Internet happens to be entangled in our day to life and is present in each decision we take. So gone are those days when possessing a website was enough for a brand. You must expand your outreach to Social Media and leverage it to make it big. Apart from spreading awareness for your brand, Social Media also creates a niche for you where you can establish yourself as an industry leader. Because once your fans and followers start sharing your contents, others tend to get impressed by your prowess and influence, thus considering you as an expert in your realm.
Don’t limit your presence only to Facebook, Twitter, LinkedIn, and Google+. Try to explore Instagram, Pinterest, Tumblr, Snapchat, Quora, YouTube, Yelp, and much more. But yes, make your presence only there that you think is relevant for your business.
2. Don’t stop in adding Value to your Content
Us, humans, lean towards something that gives us value. If your contents do so, your fan base will steadily grow and increase the shareability of your contents. Relevance is a key factor in this since your audience will try to find contents that are relevant to them. They won’t just stop and look by at every random content you create. Unless you give relevance to it, you are not producing any value.
You may check your existing content and see which one has been shared and liked more, and then you may prepare your next content accordingly. Ask questions and execute surveys amongst your existing customers, find out their pain points so that you can answer them through your contents.
3. Find out Suitable Keywords
Find out the most used keywords and jargons in your industry, evaluate the search volume amongst each and then use the keywords. However, do not be prone to use more than two keywords, else you would make the content busy and unreadable. Focus on one relevant keyword per page to optimize your web pages.
4. Think of your Mobile Audience
The stupendous significance of mobile devices could be sensed back in 2015 only, which set the path for AMP in 2016, with an aim to create faster loading mobile web pages. Google, Twitter and WordPress, and other big publishing companies had come forward to initiate the AMPs. As desktops are gradually becoming secondary as compared to the usage of Smartphones, it is of utmost importance that your content, SEO, and all other digital marketing strategies are mobile device optimized.
5. Write An Engaging Meta Description
Meta descriptions are the short descriptions of what your content is all about, that could be seen in search results below the actual headline. Strive to put relevant keywords in the meta description so that your audience get lured, and also they get what they are looking for. From 2017 and beyond, you must focus on solid meta descriptions to do your SEO right.
6. Optimize your Landing Page
What is better than a great number of conversions? With the changing face of SEO, you can get amazing landing pages with an appropriate call to action, clean and clear layout, authentic testimonials, relevant meta tags, etc. This way you would optimize the landing page which will eventually generate quality leads and increase your sales.
7. Try out Guest Blogging
Reach out to other websites within your domain and request to guest blog for them. Either you can guest blog in their website, or you can create any other engaging content for them, such as a company white paper, or social media posts, so and so. These partnerships prove to be beneficial in getting more traffic and also has a high return on the relation.
8. Build your Internal Linkings
Internal links improve search ranking to a great extent. These are hyperlinks within a web page of the same domain. For website navigation, for defining the architecture of the website, as well as for increasing the overall usability of a website, internal links are valuable. Basically, internal linking makes easier for search engines to crawl the website.
9. Considering Optimising the Visual Content
What enhances and supplements plain texts in an ideal manner? Nothing but visual contents. Visual contents are now in immense popularity, and there is no reason or chance of their popularity getting waned. Rather people now want to relish visual contents more and more these days.
You can optimize your visual contents for search engines, such as giving a suitable title for the content, adding alt text, meta descriptions, relevant keywords, and meta tags. Also, don’t forget to make them shareable across multiple social media platforms. And lastly, don’t make the file size too heavy.
So you see, a well planned and well-researched SEO plan definitely creates a difference. You know it for sure that every year, Google makes updates to the search algorithms, making them more efficient and smart than its predecessors. Your patience must not fade out because success will not come overnight. There is no secret or shortcut to reach to the first rank, you need to put smart and effective effort for positive results.
What is your best solution for SEO optimization for 2017? Have we missed anything? Feel free to share your views in the comments section below. And any help needed to enhance your SEO rankings, we are just an email away! Contact at firstname.lastname@example.org.