Let’s begin with the notion that has been floating around for a long time now – Email is dead. We disagree though.
In fact, the statistics are in disagreement too. According to CG Selections “National Email Onderzoek”, 68% consumers prefer email as their number one channel for consuming commercial messages while according to Direct Marketing Association, a whopping 66% purchase through the channel.
We have this habit of jumping to an anticipated future when the truth is staring us in the eye already. Email marketing will possibly never die, but there is one thing about this medium of marketing – you need to keep it fresh and you need to evolve with the trends to keep it going.
Among dozens of newsletters a consumer is receiving, how are you going to ensure yours is the one he/she reads? Here is how infographics, the supremely attractive tool, can bring you to the top of the game.
• What are your goals?
You may want to offer discounts or simply give information about your brand. It could be anything. However, you need to remember that your goal is the one that decides the journey.
The kind of infographic that needs to be used depends entirely on what you want to impart to the consumer. Therefore, you need to set your goals loud and clear before involving your design team.
• Templates can make or break your campaign
You can’t be using any and every template that you find attractive. Only a handful of templates are actually suitable for emails. A newsletter needs to be informative but concise at the same times. This leaves timelines and comparisons out. Even data-centric information will be a little too much for a newsletter.
You could go for simple listicle format infographics or photo journeys which work the best for any email campaign. They put the message across without compromising on the appeal factor.
• Less is more
Always! Smaller infographics are always appealing to the reader. All the information put together neatly, in a manner where not too much text is needed, is the best kind of infographic format to use. Nobody has the time to read long emails or newsletters these days.
What your reader is looking for is information in ‘shortcuts’ so that they can understand what you are offering to them in just one glance. Time is a luxury and you need to ensure you aren’t wasting your reader’s time lest you want them to close their email and unsubscribe.
These mini infographics take the least time to be made while providing maximum impact. You can expect a good conversion rate from these and increased engagement is pretty natural here.
• Rising engagement and ROI
Firstly, this DOES NOT happen overnight. Secondly, this DOES happen if given time. Consistency is the key. With infographic newsletters, the focus is mainly content and design of course but making just one of those and waiting for a throne in the industry with a red carpet rolled out for you will only make you pull out your hair.
You need to send infographic newsletters from time to time to your subscribers and prospective consumers in order to garner their interest in your products or services. There is no way they will remember that one magnificent newsletter from you from 2002.
You don’t need to go to the other extreme as well. Once a month or once a fortnight is always ideal.
• Time it right
If you are looking at an incredible infographic newsletter and planning to bombard the same to thousands of people without scheduling them correctly, you will not see any results. You need to keep a proper track of where your target audience is from and what times of the day it is active on the internet.
They are most likely to see your email and click on them in their free time. There is no point in having an awe-inspiring design on your newsletter if nobody is going to be seeing it.
• Infographics save your newsletters from being the ‘low quality’ content
We wish more people knew this but the fact is that if you are happily sending out multiple newsletters without people opening to read them, then you are in trouble. If your subscriber list is not consuming your content, ISPs like Gmail are notified that your content is probably of low quality.
You definitely don’t want to be in that bracket. Infographics almost always ensure that you don’t move in that direction. However, the content and design of your newsletter will also have a major role to play here.
• Make them expect you in their mailbox
Well, this one is a no-brainer after we know how important it is to be consistent. Consistency is for a reason. You want your consumers and readers to wait for you! They should be so used to seeing you in their mailbox every other week at a particular time of the day that they should literally wait for it!
Such is the power of infographics. If done right, there is no dearth of the opportunities you can seize from emails alone. Get your audiences hooked on to you.
You see infographics do have a massive role to play when it comes to making your brand irresistible to your target audiences. Hence, investing in infographics is essential. At Infographic Design Team, we are dedicated to giving you every penny’s worth.
We provide you with all kinds of infographics and you can choose the one that suits your needs the best! Whether you are looking for static, 3D, interactive or short infographics, we craft a solution to every requirement. From presentations to video infographics, we have you covered. Moreover, with over 2000 successfully executed projects to our credit for over 700 global clients, you know you are in the right place. So, take your pick and get your consumers talking!
