RankBrain: Latest on Google Algorithm Update

RankBrain has been around since 2015 and every online marketer knows its importance for SEO. Now, it has been updated and knowing about it will help you improve your Search engine optimization further in this New Year.

Let’s take a closer look how it will affect the process today.

Originally launched on October 26, 2015, Google’s RankBrain has created a spur among the online marketers. It has been helping users to search queries more efficiently. This artificial intelligence system that has emerged as a significant application in the world of SEO has further been updated for more efficient use today.

Google announced RankBrain as the third most significant ranking signal parameter in recent times. Hence, Google RankBrain 2018 will now become even more important than ever before.

What is Google’s RankBrain?

RankBrain, artificial intelligence (AI) program is used to help process Google search queries. It is designed as a machine learning system so that it can embed vast amounts of written language into mathematical entities (vectors) that the computer can understand.

RankBrain is unique because, when it sees an unfamiliar word or phrase it uses AI to instantly search terms that have a similar meaning that a user has typed. Next, it filters the result accordingly.


Google has taken this exceptional initiative to give its users only the most useful results for their search queries. Google’s goal is to offer the searchers the most appropriate and relevant content. According to Google, RankBrain offers different results in different countries for the same query.  This is because the measurements in each state are different, despite the similar names.

How vital is RankBrain?

RankBrain is among those signals that go into an algorithm to determine what results appear on a Google search page. Further, it identifies where they are ranked. According to Google, it’s the third most crucial factor in determining the results that appear in your search queries.

Today, with Google algorithm update Rank Brain is reported to be responsible for 15% of all online searches. Now, this has evolved as one of the most important signals amidst many factors used to determine search ranking.

Google RankBrain 2018

As an AI system, RankBrain is constantly upgrading itself by understanding specific metrics- time on page and bounce rates. Additionally, it has been allowing Google to understand phrases it may not have dealt with before.

The recent years have seen considerable changes in the search pattern; most searchers are using much longer and more complicated search queries and terms. Often a user can type whole sentences or use long tail keywords (recent trends today) to find an answer. With Google algorithm update, RankBrain will help to find answers effectively.


The upgraded version of RankBrain SEO will continue to offer relevant results. It will interpret these requests in a way that humans also are not able to decipher. RankBrain SEO can be immensely effective, particularly with voice search. This phenomenon is exploding in the digital marketing industry today.

Effect of RankBrain On Your SEO

To develop SEO campaign, RankBrain plays a significant role. The initial step for effective SEO is about defining keywords. While defining keywords, it is apparent to look for relevant keywords that customers continue to search. Hence, this part of the SEO process is what Rank Brain will affect most. As a result, your SEO campaign will become crisp and adaptable to changes in the search engine rankings landscape.

How businesses will be benefitted?

RankBrain directly links to page rankings. Although it’s quite difficult to understand exactly how RankBrain works, yet it’s better to know its significance. This insight would allow us to optimize our content to generate the best results.

Google RankBrain has a dramatic effect on search results and so it quite essential for every online business. RankBrain is all about shifting away from old-school SEO techniques towards more rewarding content, valuable for searchers.


When an enterprise creates genuinely useful content, RankBrain favors your content within search engine result. For example, when one writes content in a way similar to how people speak, RankBrain understands what the writer wants to say and rank it higher.

RankBrain, the machine learning system helps Google understand the meaning behind queries, and serve best-matching search results in response to those questions.

To conclude


RankBrain, the part of Google’s Hummingbird algorithm has given new meaning to SEO. This system will further indicate a vast change and set a new precedent for SEO and the business alike. Google introduces changes to its ranking algorithm almost regularly. So, it is vital to know what is being changed and when. Upgrade your system to the latest Google Algorithm update so that your content stays optimized and reaches high standards amidst your competitors.