Being a solopreneur, or the owner of a small scale business is no easy thing. Running a small scale business can overwhelm a start-up business person to a level, where proper business marketing gets avoided. Marketing is an afterthought for most small business owners. Because there are much more things to be taken care of; manage both the employees and customers happy, performing HR duties, keeping a vigil on the accounts and turnovers. So most of the times small business owners lag behind. As they don’t have the time to create and implement a serious marketing campaign to drive brand engagement, generate lead and increase the rate of conversions.
This article goes for all the start-up entrepreneurs, as well as the big tycoons because benefits of Social Media marketing could be reaped by all of us and none of can deny the massive positive effect of a bona fide social media marketing campaign.
But yes, social media can definitely bring you followers and leads, but you need a strategy. There are many marketing gurus with plenty of complicated strategies with much overloading information. But try simple strategies that could be easily adapted, easy to understand and follow. Unlike SEO social media takes less time to produce results, but unfortunately, people unsuspectingly dive head first into the social media sea, without knowing the nitty-gritty.
There’s no rocket science to promote your business in social media. You just need to be aware of a few social world secrets. This is an online era, so we are going to focus on the best online marketing strategies that you can adapt and boost your start-up business in social media. Let’s dig in.
1. Build up a Credible Presence
This might sound complicated, but actually, it’s not. Do you know why it’s easy? Because keeping up with the stature of your small scale business, the margin of your acquaintances is less. So you don’t have to connect and interact with many people. You just need to focus on the right audience in your domain.
To achieve these connections and association, concentrate on building brand awareness. Building awareness of your brand amongst your target group is the best way you can promote your business in social media. Create a credible and vigorous online presence that perfectly engraves your brand in the mind of your target audience. Right from the logo of your website to the social media headers and banners, you need to maintain a uniformity that precisely matches your business persona.
You should hire someone to create a professional design that matches the essence of your business. For social media, you can ask them to create professional looking visuals that reflect your brand identity. You can also try to do this yourself with the myriad of free of cost tools available, or can contact a professional design agency with years of expertise.
2. Associate with Experienced Business Professionals
Social Media is a world of cyber relationships. In this alternate world, you can’t sit in a silo and think connections will come to you just like that. To build connections you need to spare some time to get connected with experience and veteran professionals.
Well, but you are a small business owner, you might think how to invest time into building relationships, when there are so many things to do. We have the answer for you!
Just create one piece of content every week, schedule the content at a specific time of the week, and get it published online. And you are sorted!
To give this process an impetus, just take out 15 minutes in the morning and 15 minutes in the evening to respond to queries or comments that you would receive.
This is how to connect with experienced and business-minded professionals, whether by responding to comments on Facebook or building your professional network on LinkedIn.
3. Time and Money are Golden
For all small business owners, time is money. If you let time wasted by, you will never be able to overcome the stature of small scale businessman and elevate your repute.
As I mentioned above, social media is just like an alternate world where everything is so very near to you, at the tip of your fingers. And thus it is an ocean of cyber relationships. Gazillions of big data flow across that sea and are in our constant touch. We have all experienced that time of the day when we have just sat for some important work, and a post or an image from a buddy pops up. Immediately your attention gets diverted and an hour passes by without your knowing. Reduce this rate of diversion. Of course, there’s a time for liking those fun images, but when you’re working, you need to focus on your work. In case you see a distraction, remind yourself your purpose to be on Facebook that time.
You can try Facebook Ads which are cost effective and budget-friendly way to promote your business in social media with a wider reach.
4. Only Engage with Potential Clients
When you are on social media, you ought to get millions of folks around to connect and interact. But you should focus and engage only with the potential clients, rather than just any random person. And how would you do this? Yes, of course by Geo-Tagging. Geo-Tagging is the best way for small scale business owners to promote them in a niche market. When a customer checks-in at your business, this works as free advertising for your business. All of their connections get to see this check-in and gets aware of your existence. And as per the stats, an average Facebook user has more or less 100 local friends in his/her friend list. So a single check-in serves as a free advertising to 100 potential customers.
This works out better for startups who want only to focus on a local market instead of a wider one, which may not be interested in their product and services.
5. Take resort to Social Media Advertising
Social media advertising is beneficial for both small businesses and startups. If you are not getting quality outcomes from paid advertising then you may need more than just keywords and locations. Social media advertising, platforms come with a variety of advanced targeting options. For B2B, LinkedIn also offers a powerful social media advertising platform that allows you to target ads to audiences.
And before I stop typing my words, here’s a pro tip for you all – keep an eye on the big brands and how they are working on their social media marketing strategies and building their reputations online. Take inspiration from their strategies and implement the same in yours. And you will soon see how effectively social media marketing works for your small business. Get ready to reap the fruits of it!