Just after you finish writing the last line of your blog, the first thing that comes to your mind is to how to promote the blog. Without getting the words out, you could never make the most of your blog. Though there are quite a few ways of promoting your blog content, unfortunately, most of them demand a lot of time and effort. And ‘time’ is such a thing that a blogger/marketer rarely has. But at the same time, if your blog doesn’t have readers, then all your marketing and blogging efforts fail. Regardless of the quality of your content, the success of your blog will be judged by the number of readers it has, the number of likes and shares it receives.
In this juncture, leverage the power of Facebook to increase the readership of your blogs. Because Facebook traffic is a great source of incredible opportunities to promote your blog with a bigger reach.
So today we present to you 12 effective and creative ways to promote your blog on Facebook and thus drive the traffic to your website.
1. Install Social Sharing buttons right away!
If you don’t give a way for your readers to appraise and acknowledge your writing, then how can you expect your blog to be the favorite of many? Provide them with a medium to appraise and like your blog, let them exhibit publicly. Install social sharing buttons, Facebook ‘Like’ buttons. This would make your readers like and share your content the moment they find worthy information in it.
With buttons like Facebook ‘Like’ button, Twitter ‘Retweet’ button, Pinterest ‘Pin’ button, LinkedIn ‘Share’ button, and so on, give your readers a visual clue to share your content with their friends and communities.
2. Share your blog on Facebook
Facebook gives it for free. You can share and post a link to your article on your Facebook page, totally for free. But yes, if the ‘likes’ and ‘shares’ stay limited within 5% of the Facebook demography, then that is not what you are toiling for. There’s an interesting and easy way to get more likes and shares that would serve as a testimony of your mettle.
So the way is, just after your post the blog, send the link to your team members and ask all of them to like and share with their friends. This way you would get enough likes to improve the click through rate of Facebook ads. Just when your target audience will notice the number of likes and shares your blog has received, they will be curious enough to read it, and even like and share it.
3. Avail the feature “Boosted Post”
Promote your content through Boosted Posts. These are probably the easiest way to promote blog articles on Facebook. Well, since this is a paid feature, you just need to figure out a budget for yourself and choose your audience. And then while publishing your post, click “Boost Post.”
Try to boost a Facebook post after one or two hours of its original publishing, that way you can gain more traffic. Though it is a paid feature, you don’t have to burn a hole in your pocket. Go for a low budget and set the duration of the campaign for one day. Gradually after you get an idea how your campaign is performing, only then think of increasing the time frame or the budget.
4. Catchy and Captivating headlines do magic
Copyblogger says, around 80% people don’t make it past headlines. So you see, if your headlines fail to attract your readers’ attention, then your overall marketing effort fails. So don’t hesitate to use a different and catchy headline, even if it differs from the title of your blog. Because after all your motto is to spread your blog to more and more people.
You may include numbers and facts to increase your authenticity. “10 Amazing Hacks to Solve Your Social Marketing Problems” works way more than “How to Solve your Social Marketing Problems.” Use action verbs to entice readers. And lastly, your headline must clearly convey the benefit your audience would get from the article.
5. Use Shorter Updates
No doubt your blog article will have lots of texts. So try to make your updates short and witty. This should ideally be within 140 characters, just like Twitter character count. Short and interesting updates generate more click-throughs and are loved by all. Also, most of your fans stay online on Facebook through their smartphones. So your updates must be a short, witty and intriguing teaser.
6. Questions generate more Click throughs
Questions have an inherent quality to evoke responses. Try this with your Facebook posts also. Use witty questions to generate most number of click throughs from your fans. And ensure all the questions are related back to your blog.
7. Share your post on Facebook 4 unique ways
You get four different yet unique ways to update your status on Facebook. Those are photo updates, video updates, link updates and text updates. Either you may use one or two of them. Or if you want to go an extra mile, then try to use all four of them to promote your blog at different times on your Facebook page.
You would also get to know, which update gets the most engagement.
8. Native Video Ads are the new priority for Facebook
Since the day Facebook started its native videos feature, these videos are getting more priority than the third-party videos. Native videos are uploaded directly to Facebook and have a higher interest for users. And it has been seen that more users are actively engaging with them. In terms of reach and engagement, native videos are amazing.
Upload your videos ads for your blog post directly to Facebook and see how your blog gets more and more views, likes and shares.
9. Use a Short Quote From Your Blog
Find an interesting quote from your blog post that gives your fans a taste of the content. Because quotes are the most shared contents on Facebook. And it is likely that by using short quotes from your blog, you are increasing the chance of getting it shared.
10. Engaging Social Media Graphics
Images are vital when you are posting a Facebook ad or promoting your blog. Because it is the image that will entice your audience to click on your post. But yes, don’t go for stock photos or clip arts, people are tired of stock photos and they want a real show. So use your in-house designers or contact a professional graphic designing agency to create Facebook-focused graphics.
With all the above tactics, promote your blog post on Facebook and make the most of it. Do you have any questions for us regarding Blog promotions? Or do you have any other Facebook tactic to enhance your Blog reach?
Feel free and leave a comment below. Produce high quality contents and keep your audience returning to you.