Infographics are a very effective way to guarantee that you draw attention to your brand. They have been increasing in popularity over the past few years due to their ability to capture the attention of potential clients.
Why are infographics so popular?
Infographics are popular because they appeal to the eye in a visual way that other content does not. They attract attention as people are viewing your website and may keep them on your page longer.
But how do you create the perfect infographic that helps to promote your brand in the way that you want to?
Here are a few tips from experts on infographics that will help you to create an infographic that will appeal to the greatest number of people.
Tips on Creating the Best Infographic
Below are some great tips on how to create the perfect infographic that will adequately reflect your brand and get your company noticed online.
Consider your target audience.
As an entrepreneur and business owner, I’m sure you realize the importance of focusing on your target audience. Statistics show that, in order to acquire wealth from your business, you need only to obtain around 5% of your target audience in order to achieve this. Of course, this depends on the popularity of your brand and your industry as well as your price point and other factors. But keeping your eye on your target audience with all of your advertising strategies will help you to improve your engagement with your target audience.
Make it shareable.
When you are creating an infographic, you need to always keep in mind the way you are appealing to people who may want to share it. In other words, you need to make people want to share it.
Some of the ways you can make your infographic more shareable include:
- Vibrant colors and visual graphics– One of the most appealing things about infographics is the fact that they are colorful and impressive in appearance. This is what draws people initially to your infographic if it is created in a unique way. Do a little research on what colors mean and how people respond to various colors before you plan your infographics.
- Valued information– When you create value for your viewers, they will appreciate what you are offering them and you may win customers by doing this. When you give people something valuable without asking for anything in return, you are able to increase your impact with your target audience, as well as many others. Think about what your customers or prospects find value via surveys and other tools and then integrate this within your infographics.
- Social sharing options– Make your social sharing options obvious so that people can quickly and easily share your infographics with their friends and social media contacts. By placing a social media button underneath the infographic, you can get more shares by making it easy for people to do so.
By adding background animations to your infographics, you will appeal to a wider audience and increase the engagement level of your target audience. Check out some examples of animated infographics that use animations in the background to increase engagement.
Keep it focused.
One common mistake people often make is to try to include too much information one infographic. Try to keep the purpose and the information limited to a specific topic and area of data. For example, if you are a digital media store, you could show how your company has increased the amount of digital media that is available to you over a period of different years and list how many digital media downloads you have had. Apple, Inc. puts out information similar to this in some of their content to show the number of downloads they’ve had on their iTunes platform.
This type of information is significant to listeners and users of digital media. It improves your credibility as a brand and helps you compete with big brands as well. But you should only use this information if it shows a large number of downloads. If not, it’s best to leave it out in favor of data that more positively reflects your brand.
Conducting surveys about what your customers like about your brand is one way to achieve this.
Ask specific questions that are more likely to interest your viewers and see what kind of information they want to see within your infographics. Then include this information within your next one.
What Customers Want: Creating Value
Creating what the customers want after you know their preferences is a much better strategy that creating something and hoping they will come to it. Steve Jobs alluded to this in a now classic speech her gave in Silicon Valley once. In this very good talk about how marketing is about values, he speaks to how a brand should put itself out there to remain relevant in all of the “noise” of other brands and marketing strategies.
He advised people of focusing on how it will help people make their lives better, rather than the product itself.
He also stated that what he always tried to do is to find out what people want and build the product around that, rather than building a product and hoping they will purchase. He also spoke of the fact that Apple believes in the idea that people with passion can change the world. When you create this kind of value, you move people to be interested in what you are doing.
In a similar vein, you can do this with your infographics by focusing on what people want and creating this within your infographics.
How we can help
If you are in need of a great infographic design, you can illicit the help of our creative design team at infographicdesignteam.com.
We have some of the most creative minds and experts behind us and we can help you reach your goals for your business by producing great infographic designs.
No matter what type of business you have, infographics encapsulate the best of the best of your business and help you create credibility and social proof that will help you capture your target audience.
If you are ready to produce a great infographic for your business on your website or just want advice on how to proceed, contact us at: