Planning for your next presentation? Know the recent Presentation Statistics.
The current technological boom has made it necessary for every marketer to get a glimpse of the recent trends and statistics that would help everyone to plan a business presentation accordingly.
A presentation is one of the most significant communication tools that every company and organization uses to convey its message to the target audience today. Submissions are considered to be one of the best means of selling an idea or product, to inform a group or sometimes for training purposes.
Several factors determine the effectiveness of creating award-winning Powerpoint presentations. The most vital element that makes a presentation impressive and well-liked is its design.
A presentation is a kind of visual marketing; hence, according to the latest trends and statistics, you can reach to your intended consumers through better images, graphics and illustrations.
Here we have scouted specific Presentation Statistics related to design.
Let’s take a look at the interesting statistics about the presentation.
1. Goal-Oriented Statistics
Every marketer plans a display with a goal. The first and foremost focus is on disseminating his brand message to the target audience.
What do the statistics tell us?
- 47% of designers create a presentation to simplify complex information and deliver to their audience for better comprehension of the content
- 5% presentations make their slide deck to entertain their audience
- While 16.7% of creators aim to tell a story or to share a case study with their audience
- Only 2% of communicators decide to share specific statistics and facts with their audience or plan to break down particular topics or strategies into smaller inputs and tactics that their audience could take away.
2. Design Outsourcing Statistics
With growing importance of presentation in business, more and more marketers are bent on creating the best communicative materials. The increasing competition is pushing designers to opt for design outsourcing as well.
Take a look at the facts and stats about the percentage of design outsourcing and how the speakers are receiving world-class presentation design ideas.
- Interestingly 65.7% of presenters prefer to design their presentations on their own
- Only 4.9% would outsource their work to other designers
- But 29.4% of presenters designed their work themselves and also received assistance from another designer
3. Time Span Required for Designing
Designing and planning a presentation is a tedious task. The reason being one has to collect all relevant data and disseminate the core message to the target audience. Sometimes it takes several hours to produce a successful presentation.
The stats below show us what the maximum time spent while creating a presentation is and what is the ideal span so that marketers can deliver the best to their client.
- 47% has taken more than 8 hours to design the deck
- 5% took between 5 and 8 hours to design their presentations
- 6% said it took them between 1 to 3 hours
4. Slide Design Statistics
Determining the contents of slides is one of the exciting facts for presentation. Marketers choose to make a slide textually heavy or focus more on visuals depending on their target audience and the kind of message they impart.
According to surveys, 84.3% prefer to design presentations that are highly visually focused.
Presentation Statistics showing percentage of people who have used textual slide decks.
- Only 15.7% of people said that their presentation decks were more text-heavy
- 9% has less than 25% of their presentations consisted of text
5. Types of Visuals Used
- 3% of presenters report having predominantly used photographs and stock photos in their presentations
- Whereas 7.6% of marketers state that photography and stock photos result in high-engagement
- 5% depict to use infographics and original graphics witness higher engagement rates from visuals
- 6% of presenters are seen using original graphics or charts in their presentations
- 7% said they primarily used illustrations and icons
- 5% of communicators use screenshots whereas 6.9% use memes and GIFs
Average number of slides included in the presentations
- 9% of presenters use more 120 slides in their talks and 9.8% use between 90 and 120 slides
- The majority 41.2% include between 21 and 40 slides in their presentations
According to Guy Kawasaki, (American marketing specialist, author and Silicon Valley venture capitalist) an ideal presentation should have 10 slides that last for 20 minutes.
However modern marketers are of the view that a powerpoint presentation should be designed keeping in mind the present day requirement of a modern audience. Nowadays, people have a shorter attention span and hence a presentation should be crisp and precise and a treat to the eye.
6. Presentation Session
How long a session lasts?
- 2% of speakers surveyed say their presentation continues between 45 and 60 minutes
- Only 6.9% said their presentations last less than 25 minutes. The main focus is on keeping the audience stimulated and continue to offer them visual cues.
7. Brand Color Usage Strategy
Facts about Powerpoint presentations – brand colors are necessary to draw attention of the audience.
But what should be your strategy?
- 48% are of the view that 25% of their presentations consist of their branded color
- Surveys show that 20.6% have been using 80% of their performances included of brand colors
- Only 6.9% said they used their branding between 40% to 60% of the time
8. Color Palette Trends
Colors play a significant role in any kind of design. Designers need to use colors that basically keep the audience glued to the their presentation.
- A detailed statistical report shows 35.3% of presenters use bright and vibrant color palettes instead of using brand colors
- Only 16.7% prefer using corporate, crisp and blue tones in their presentations
- In addition to that, 11.8% preferred bolder and darker color schemes and 9.8% chose more earthy and natural tones. Only 7.8% of people stated that they used fiery and red hues.
- 9% preferred color schemes that were more subtle and consisted of pastel tones
- 7% selected more extensive range of specific color schemes, many used specific brand colors or variations such as neon or brown tones
9. Presentation Process
How does a presentation proceed?
What the presenters take into consideration while continuing with the presentation?
Read along
- 3% shape their content initially and then proceed by outlining the next slides and scripts or notes to plug into a deck
- Conversely, 26.5% stated that they planned the body of the entire presentation and then added the design elements to that
- 9% proceeded with the overall theme or design of the presentation and continued with the exact content later on. 32.4% built the material and the present simultaneously
- Surveys also show that 2.9% had a variety of other processes such as determining the audience level first. This is done through voice modulation and the proficient communication process.
To summarize
Based on the above statistics, it appears that people have been creating presentations considering a lot of factors. But as proven, visually attractive and crisp content works the best. As the ultimate aim of any presentation is of delivering brand message to the target audience marketers should go with the trend and design their presentations accordingly. Besides designs, marketers must keep in mind that the main aim of any presentation is to educate and engage their audience.
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