Marketers these days need a potent tool to engage their audience and convey the brand UVPs to them. And one of the most efficient ways to do this is to feature an Infographic. But at the same time, it...
Building a formidable brand isn’t an opt-in part of running a modern business. You don’t just tack it on as a nice addition if you have time, otherwise leaving it aside. It’s crucial. This isn’t how things were in...
Microsoft PowerPoint is one of the most used software when it comes to presentations. You can use its essential functions to put your message across at a conference. But then, the software does not limit you to its basic...
Driving new leads to your site requires dedicated effort. Once people land on your page, they start the buyer’s journey. Various touch points along the way must resonate with the user, or you risk losing them to a competitor....
There is much to consider when designing a custom business envelope for your company. It’s a big step. It has to represent who you are and be appealing or intriguing enough for someone to take a moment and open...
We no longer respond well to cold calls, rarely watch advertisements on TV, are seldom interested in email newsletters, hardly ever attracted by banners, and generally, ignore irritating in-your-face marketing materials that clearly try selling us something. This behavior...
Your dream is finally coming true. You own a franchised business and are ready to go all out and bring in as many customers as possible. Maybe your dream is to grow to multiple stores or even across several...
When you are a small business owner, every aspect of your business, from your storefront to your products to your marketing strategy, is important. Many small businesses choose to focus solely on marketing, but often wonder how they can...
Do you find that your recall rate for visual information is higher than for text? Well, according to research, human beings process visual information 60,000 times more than written content. After three days, you will remember up to 65%...
There’s a lot of hearsay about how perfect branding is done that makes your brand stand out. Branding is all about how effectively you present your USPs and brand essence, creating a brand recall. And visual marketing is the...