We have seen earlier that content marketing used to rely more on text than on visualization. But things have changed and evolution of modern way of content marketing has taken place in the form of video marketing. Now, first we have to know why the textual content marketing became out dated and lost the rhythm in the trendy process of marketing. That is because not many people can read and write or don’t rely on the authenticity of textual marketing. People could not be engaged in that process. So, the companies started engaging researchers of marketing and they started to explore new ways and possibilities. Contemporarily, the competition amongst the product manufacturers were escalating. There was an urgent need of something for the propagation of business. People thought that if the advertisement is done through videography then it may give a fruitful result.
By this time, the world market was awaiting a revolution. The new comer was the video marketing. Instantly, it became a driving force in the marketing arena. People started resorting to the video marketing or it became the new face of content marketing. Now, we can discuss the various ways in which the video marketing gives a good competition to textual content marketing. Let us discuss it step by step.
Step 1 : The market was taken by a new revolution
This statement vehemently goes with the video marketing because after it’s introduction, the configuration of the selling process changed with a very high volume. To justify the statement, in the beginning we have to focus on public relations. This is because the only way to affect a mass audience previously, was through mass media. However, nowadays social media has already made its impact felt everywhere. Now, you don’t have to rely entirely on the mass media as a conduit and a filter.
Step 2 : Readability
Readability was much in the video marketing because it involves the visualization of data which is quickly transferred to the minds of the customers. The readability of content from a linking web page is highly influential for content marketing.
Step 3 : An eye catchy medium
There is more acceptability for the video marketing than the text marketing. People can be easily lured by the video marketing because the impact of this is more than the textual marketing. People accept more video marketing because to them it becomes more attractive when they can see the products displayed in front of them. It becomes a more eye catchy and engrossing medium for them.
Step 4 : Engage your customers
The customer can be engaged for longer span of time because we know people want to see more, rather than merely reading. If a video is pasted in the page then the people will stay longer compared to the textual marketing because of its boring nature.
Step 5 : Video Marketing – The future of Content Marketing
The online video marketing is going to be the future of content marketing. At least 70 % of the marketers think so. It is the prediction of the marketing experts although predicting the future of the content marketing is very difficult. We have to wait and watch the trends of this business.
Step 6 : Search engine ranking
The ranking of the video marketing is much higher in the search engines than the textual marketing. This is possible because thousands of people access the same site in just fraction of minutes. If the ranking is high, then the company occupies the first page. And large number of people notice at a glance and thus increase the conversions.
Step 7 : Conversions
Conversions are more for the online video marketing than the textual marketing because eye candy exhibition of products and data in the digitized way touches the heart of the customers and they reciprocate it with equal and prompt actions. Natural a positive turn from customers is expected more.
So, these are some of the most important steps of how video marketing is setting its foot and gaining a strong hold over the market step by step.