Graphic design is the most crucial component of an overall brand identity that gives recognition to a brand. Graphic design strategies are potent enough to either make or break your brand. And thus, it goes without saying; you need a proficient team of brand graphic designers for your business. Hiring a dedicated team of graphic designers can prove to be advantageous for SMEs and Start-ups who aspire to build a long-lasting brand name.
It is absolutely imperative to have a skilled creative team beside you that has the right experience, vision and creativity. In short, a graphic designer must possess the five fundamental qualities below:
- Creativity and vision to create something new, out of the box.
- Problem-solving skills to handle any kind of situation.
- Flexibility to work for extended hours.
- Immense Patience and ability to accept creative criticism.
- Passion for the work. Without passion, creativity and vision are of no use.
At times, having a big group of people running about your office becomes frustrating. Training them, maintaining the peace, distributing responsibilities, making them accountable – all happen to be burdensome for a business owner, as well as an HR manager. Moreover, the pressure of a monthly payroll poses a greater threat to the company fund, at times of crisis (as it is now).
For a business to thrive and sustain, a dedicated infrastructure is critically needed. Thus we have a smart option of dedicated hiring. With time, dedicated hiring model has gained notable popularity and an increasing number of marketers are turning to this option of extending their workforce.
In a dedicated hiring scenario, a business owner gets a single unit or a team as a dedicated designer, working only on his/her projects. The process is seamless, outcomes are quick, response time is prompt, and ultimately save a lot of expenditure, which is impossible in a full-time employment system.
Let us walk you through some of the amazing benefits a marketer can reap by having a dedicated team of graphic designers. And most importantly, how can a marketer bring down his/her creative project costs incredibly, with the help of a dedicated team.
1. Higher Rate of Skill and Expertise
An in-house or full-time team often stays limited to their skills. This predominantly happens owing to their lack of expertise and no intention to up-skill themselves. But as we know, there’s a technology warfare going on around the world and with each passing second, a certain technology is becoming outdated. Dedicated team members upgrade themselves continuously to be at par with the latest technologies.
Also, it is difficult for a new recruit to make informed decisions as they need time to understand your business. However, in dedicated hiring, you get dedicated creative artists who are already veterans in their field. Moreover, they do have prior experiences of working in high-quality projects.
Most of the outsourcing agencies have their own stringent selection processes and recruit only real talents. That said, in this particular hiring arrangement, you can move along tension-free.
2. You Pay as you Go (Hire)!
Yes, this is the best benefit that can be availed from dedicated hiring. You select your own team of experts, settle down the hiring timings, Part-time or Hourly, pay the fee, and start on. You just pay for what you get. No extra charges or hidden charges come with such hiring facilities. You may discontinue the service once you are done, or your project reaches its final completion stage.
You are free of any contractual obligation, which is the opposite when you recruit a full-time employee. Whether there’s a project in the pipeline or not, you have to make monthly salary payments. This is a major cost-cutting technique that vastly reduces your operational expenses (OPEX).
3. Better Turnaround Time and Response Time
You cannot expect the projects to be turned around fast because your team’s hand is full. They have to work on various projects on a regular basis, and hence turnaround time drops. Needless to say, quality gets compromised too.
These are the few negative things that diminish a brand image. However, when you get a team that works only on a few chosen projects and have a compact working process, you can rest assured of the timely delivery. Hiring a dedicated team of graphic designers has this perk of getting timely delivery without any quality compromise.
4. Dedicated Account Manager
This is an excellent help from the perspective of a client. A client can expect a dedicated Account Manager to keep him/her in the loop and updated at every point. Most of the time, with big art houses, this is not the case since they have too many projects on their plate. It becomes impossible for them to allot an account manager for every single client.
But, if you hire a dedicated team (half the price you pay for a bigger graphic design agency), you get an account manager/project manager responsible only for you and your project. How amazing does that sound?
5. Untainted and Undivided Commitment
From dedicated resources of graphic designers for your projects, you can certainly expect a great deal of commitment. Since the team will remain focused on you only, your projects will get undivided attention. Your project finishes early, saving you a great deal of time and money. And you get an outstanding customer experience.
A team that juggles with ten more projects is usually unable to spare continuous attention on one single project. As a result, the projects continue for long, expenses are incurred, and turnaround time gets affected.
6. Agile Methodology of Work Process
With an extended dedicated team, you are never out of the loop. Teams who offer dedicated hiring usually follows an Agile methodology, that entitles the client to be updated for each and every development in the project.
This is a great help and an efficient way of completing a project without any error. This way of project management is remarkably beneficial for start-ups and SMEs, who hope for quick project completion.
7. Strong Sense of Accountability and Responsibility
This is a significant gain from a dedicated team that keeps the business owner at peace and focus on other crucial avenues of his business. Remote teams are highly professional, which makes them accountable for each of the development in a project. If there’s any inadvertent error, the concerned person will be held accountable.
Distribution of duties is so perfect in remote teams that there’s zero blame game. In full-time employment scenarios, however, office politics come into play, and no one wants to accept accountability when things go south.
8. You Get a Huge Team and Scalability
To manage periodic or one-time graphic designing requirements, a dedicated hiring model is a boon for marketers. When you need maximum resources, but for a limited duration, nothing is better than a remote dedicated staff as a backup. Promotional events usually are held in short notice and a lot of things are to be done before the final showdown.
This is where hiring a dedicated team of graphic designers seems to be a wonderful option. It works like cloud – where you may size it up or down, as you wish. If there’s a bigger team for you extending their support, not only your costing get reduced, but also you create a greater impact. A bone-fide agency gives you the flexibility to scale up and down based on the project scope and timelines.
9. Outstanding Response to Crisis Periods
Last but not least, this is probably one of the most quintessential advantages of having an offshore dedicated graphic designers team. During any natural calamities, political uprisings, or any other external factors hampering your smooth operation, you can always turn to your remote team.
For e.g., if your X area office is temporarily closed, you may pass on your projects to your remote team in the Y area. Your business never stops and you never stop selling. Several companies have reaped this benefit by having a back up remote dedicated graphic designers team, thus keeping the revenue intact and thriving harmoniously.
Being a business owner, you must be familiar with the term, ‘Purple Squirrel’ – a metaphor to describe the right candidate with the right set of experience, right skill-set and right qualification. Now, finding the purple squirrel for your business is an arduous task. No matter how thoroughly you assess a candidate, there has to be some drawback in them. Building a workforce with the right kind of people brings HR managers at their wit’s end, and eventually, maintaining the competitive edge becomes grueling.
If you really want to sustain amidst the digital disruption, as well as the pandemic, then Hiring a dedicated team of graphic designers is all you need to do. Utilize the project platforms like Jira, Zoho, Asana, or Slack, and keep a check on the whole process. Outsourcing your projects to a remote team puts you at an advantage that you would want to avail of.
You may contact us for a dedicated creative graphic design resource and see how it becomes a great asset to you and your business. Our squad of creative designers can transform your branding materials into impactful marketing collaterals. We can be your extended creative team working remotely with a top line of graphic designers that minimize your project costs, and skyrocket your brand image!