Do you have a great infographic that you are sharing with your customers and your target audience? If so, don’t forget about your mobile clients! Google reminds us of this each time they roll out a new algorithm update, and their reminders are always inclusive of the mobile audience and how it is growing by leaps and bounds.
In fact, statistics show that there will be around 4.77 billion mobile users by sometime in 2017 with this trend continuing to rise through 2019. By 2020, it is estimated that there will be around 5.10 billion mobile users accessing digital media and websites through this platform.
So what does this mean to you? As a site owner, you should be concerned about making sure that your content is accessible and user-friendly for your mobile customers. You should also ensure that your unique elements that you have created such as infographics are mobile-friendly, as well & for that you have to consider optimizing infographics for mobile.
How to make an infographic responsive?
So what does this mean to you? As a site owner, you should be concerned about making sure that your content is accessible and user-friendly for your mobile customers. You should also ensure that your unique elements that you have created such as infographics are mobile-friendly, as well & for that you have to consider optimizing infographics for mobile.
Sometimes web owners remember to make their site mobile-friendly, but they fail to make their infographics mobile-friendly. This is critical if you want your mobile users to be able to access the information you place on your infographic.
If you fail to do this, you may end up having to redo your entire infographic later to get it to be compatible with mobile devices.
Another issue you have to think about is the various types of mobile platforms that your mobile users may come in from when they are viewing your content.
In this post, we will go over some tips and ideas that you should use to make sure your responsive infographic is ready for your growing mobile audience.
Tips for Making Your Infographic Mobile-Friendly
If you have already created a mobile infographic that you want to share with your mobile users, remember that the standard size of an infographic is around 800 pixels wide. This is too large for most mobile devices to allow the user to view all of the graphics. So, to ensure that you’ll be able to tweak your infographic to mobile sizes, start by created an infographic that is no larger than 640 pixels in width. Then you will be able to condense it to mobile size more quickly without sacrificing quality.
There are two ways to fix your infographic to be viewable by mobile users:
1. Redo the infographic and leave out the extras.– The first method is to redo your infographic and include just the essential headlines of your message. You will want to make sure and include the supporting graphics, but you should exclude any other blurbs and supporting text paragraphs because this adds to the content and will make it harder to read.
2. Create five separate infographics on the major points.– Another option is to forget to try to include the entire infographic. Instead, include five separate shorter infographics that include the major points, one at a time. You can use a short intro and outro to emphasize the major points in each one. This keeps it streamlined to where you can focus on individual points that explain the purpose and the theme of the infographic for mobile users. This is sometimes called micro-content.
The Call-to-Action for Mobile Users
One way to share the entire infographic with your mobile users if you have condensed the trimmed down the infographic for them is to provide a link to the full infographic. Users can bookmark the site or put it in Evernote for later reference. Then when they are on their desktop computer later, they can check out the full-scale graphic and look at it in its entirety when they are on a device that allows them to say the same thing.
Your call-to-action can be to follow the link to the full infographic if you do not have another call-to-action that you want to include.
The cost to create responsive infographic
As you are making your infographics mobile-friendly, remember that producing an infographic for mobile only should cost less than producing one for desktop users or your main website. Optimizing your infographic and your website for mobile devices may help you to get your content ready for mobile users.
But you may have to take some additional steps that will make your infographic more compatible for mobile users. Remember that you do not know what type of devices they will use to view your content. So it is best to test your infographic on a variety of different devices before you publish it to your audience.
How to Find an Infographic Designer
A discussion on how to tweak and alter your infographic for mobile customers leads to a discussion on who you should get to help you with this project. Start with a talented infographic design team that has the knowledge, tools, and expertise to help you create your original infographic.
If you have an expert infographic designer who can create your infographic in the best quality first and in the right size, it will be easier to adapt it to mobile users later.
Always start with the end in mind. This is a popular saying among producers of various types of media nowadays, and it is a good one to keep in mind when you are creating your infographic. Ask your expert design team to think about how the infographic will work with mobile devices as they create your original infographic. That way, they will always think of the result as they are creating your infographic and it will make it easier to create one that will also work with mobile devices.
Make it shareable.
Another important aspect of an infographic is that it is shareable with your mobile users. You want to provide an opportunity for your mobile viewers to share your infographic with your social media audience. By including the specifications that will work better with mobile devices, you will be able to include share features within your mobile infographics. Sharing is the goal if you are going to promote your brand with other potential leads and increase your conversions.
About Infographic Design Team
At infographicdesignteam.com, we understand the importance of thinking of your mobile users. We, too, take into account where an infographic will end up as we create it. We understand that website owners need to put their infographics and other assets on a variety of diverse platforms once they have it created.
Communicating with us about your vision for your infographic will help us to keep the end in mind and fine-tune your infographic. When you contact us, let us know if you want to make your infographic into mobile formats also, and we will include this in your free estimate.
If you are ready to create a great infographic that will help your brand make an impact on the world, let us know. We will be happy to help you create an infographic that will reach not only your traditional customers but also the billions of potential mobile clients that are searching for your content. Let us now how we can help! The world is waiting.
Check out our portfolio and contact us for more information.
