Infographics are getting more creative as brands continue to experiment with new ideas. Many businesses have jumped into the fray, and just like any other brand messaging tactic, Infographics too require ‘marketing’ to maximize the content reach.
Infographics and social media together reveal the evolved trend of ‘brand visualization.’
Social media has proved to be to be an effective tool from the perspective of brand marketing, irrespective of the domain in which your business operates. And talking about infographics, it is increasingly being used by different companies to communicate their message in an effective manner, in a compact visual format.
The crux of the matter is that brand communication is taking a new shape, and it is everything to do with catchy, visually-appealing, message formats. And, it is indeed an opportune time for brands to make optimum use of this new communication pattern, considering the short-attention-span the internet-audience has in today’s times.
So, here we are. Social media users are also tired of text overload. Any interesting visual sight is sure to attract attention, and even drive the ‘visually packaged’ messaging virally.
A majority of the viral links on social media are now videos or GIFs. A quick go-through message using Youtube, Pinterest, Facebook etc. leaves a lasting impression. Users are enticed to view the compelling brand stories (said through graphics or pictorials), rather than taking out time to read text loaded links.
In other words, a visual hunt is likely to fetch your better brand attendance now. If you have ‘brand illustrations’ or infographics to share, then go a step ahead and put it on social media platform, to gain quick online traction. You just have to get the combination strategy right. Here’s how:
1. Message ‘In-boxed’’
Bind your brand think-tank with social media subscribers. When you are trying to increase your brand reach (using infographics and digital networking), it should result in online conversations. Therefore, the idea is not to just present the brand differently but to do it to make a difference.
Social media users should be able to absorb the ‘implied’ message and pass it on. Once you get it right, your message or brand is expected to get multiple clicks in no-time.
2. Message ‘Checked’
Unlike your mass brand campaigning, through email or mobile messaging, for example, social media users have a ‘right-to-dump’. But then, the opposite is also true. A powerful Infographics, good in design and messaging, is expected to drive ‘brand impression’ in the most dynamic fashion. You just need to ‘tail-it-right’.
3. Message ‘On-board’
Once you start campaigning on social media, you will try and connect with the maximum number of users. Use different social media platform to maximize your reach. Facebook and Twitter are likely to be your first choice but, it is really Instagram and Youtube driving the ‘diagrammed’ traffic.
Initially, when you are cultivating a brand through online networking, it is good to use all social media channels available. A tried and tested approach works, to ‘personalize’ brand reception later, using the same e-channels. The thumb rule is to be everywhere to begin with.
4. Message ‘Mobility’
Imagine you make a ‘deal’ on your mobile phone. Infographics is your best way to reach the busy and mobile, social media users. Quick attention span and no time to read can only be dealt with ‘smart sketched’ web tactics.
An attractive display of your ‘message’ in the form of a simple infographic is the ice-breaker. Later, it can set the mobile social media users on fire. People check their social media accounts multiple times in a day.
5. Message ‘Sorted’
Social media impressions are here to stay. By, leveraging your brand content through ‘infographics’ on social media, you built ‘intellectual capital’ and ‘to-do image’. One, your customer ‘know-how’ is reflected through clear messaging, and second, once a brand is consumed ‘visually’, it is expected to create a better recall.
Brands are here to stay. Once you have connected the ‘product features’ with the right set of consumers, you have added value to the whole category, and at the same time, created a brand worthy in the segment.
It is now evident that visualization of brand information is going to reach the next level, with the help of infographics and social media both. As we continue to find ways to compress information and reach out to people who actually consume it, social media is a proven way, further fitting into delivering on your exact purpose.
You don’t need to tell people to come and see your brand. Instead, you invite them, confluence them, and at the next stage, you drive ‘brand-led’ conversations without making a real effort. If you are confident of having the right marketing strategy in place, there should be no reason to say, “I can’t do it”.
Infographics and social media channels are a lethal combination which should find a place in your marketing plan. Together, they form a consumer-led brand world, which survives on cutting visuals, designs, text, data, and knowledge.
Rounding Off
It is important for a brand manager to put the best brains behind the job. Infographic Design Team is a team of strong talent put together to execute infographics projects. By good talent, we mean a diversified team of creative ninjas, multi-dimensional designers, and professionals, who can add ‘real’ value to your brand, viz. a viz. digital brushing of your brand image.
So, whether you need interactive infographics, short infographics, 3D infographics, presentations, social media graphics or video Infographics, our team of over 120 experienced professionals has delivered over 2000 projects to over 700 clients across the globe over the years. Our technical competency is adequately matched with our intuitiveness to assist you in establishing a strong brand-connect and creating an everlasting bond with your target audience.
So, give your brand the ‘Midas touch’ with the right infographics and turn things a notch higher by leveraging social media to take the message far and wide.
