Internet marketing has emerged as one of the many successful ways of promoting the products and services of your enterprise. And its wide spread popularity has led it to bifurcate into a number of avenues. And email marketing can be said to be one such successful avenue.
The Domain of Email Marketing
There are a lot of avenues entrepreneurs could try out when it comes to promoting their business online. Email marketing is one such avenue of the internet marketing. The strategy basically involves sending commercial messages to a group of virtual audience with the tell tale signs of turning into potential customers. This is that one strategy that can guarantee you of success within a short span of time without your enterprise having to spend a single dime. However, do you think your email is interesting enough to make people open it and go through them?
Get People to Open Your Email
What is that one thing that is absolutely necessary for the email marketing campaign to be a successful one? Of course getting your targeted group of potential customers to read it. If the customers dispose off the promotional email without even opening or reading it, then you can be entirely sure of the fact that all your efforts behind it has effectively gone down the drain. So, what can you possibly do?
• The first thing people notice about emails is the subject. And it is here that you need to strike first. Make sure that you write a subject that is short and attractive and effectively communicates what the email is all about. A recent study has proved that subject lines with 6 to 10 words had 21% opening rate and those above that 10 words limit had an opening rate of 14%. Subject lines with less than 6 words had 16% opening rate.
• Make sure that the email sent by you is compatible with a large category of devices. It is a known fact that the present tech savvy population makes use of the mobile to access emails rather than laptops, notebooks or P.Cs. it is best if you keep this aspect in mind and create an email that is compatible to mobile.
• You could also try making references to popular trends of the day, like a movie or a song to get people interested in what you have got to say. Engaging the customers is one of the most important aspects of getting people to hear out what you have got to say.
• The way of approaching people with your email is also very important. Device a way of approaching your target audience in a way that is personalized as well as formal. Going for an informal tone is a good approach but it is always best to have a formal undertone to it.
The popularity of email as a device for marketing has been deemed to be quite successful. But the success quotient lies in getting people to successfully open the email and go through its contents. Only then will people come to know about the products and services and only then will there be a possibility of turning the potential customers into real clients.
