Infographics are sometimes misjudged and underrated, despite delivering complex information quickly and in a lucid manner. But an engaging and effective Infographic can indeed generate significant traffic to a website. Underrating such a valuable content marketing tool is unfair. Several big brands still resort to Infographics, due to its immense success.
Renowned internet marketer and blogger, Neil Patel says, “…these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.” Another famous blogger and Social Media Marketer adds, “I discovered that just prior to the start of 2010 to the beginning of 2012, infographic search volumes have increased by over 800 percent in just over two years”. So you can definitely guess how powerful Infographics can be to make your SEO effective.
Infographics are way more than just another fancy visual in your website, or just another add-ons to spice up your blog and website. They are highly efficient visual tools that capture the attention of your target audience and drive a successful digital marketing campaign through SEO or Search Engine Optimization. When creatively designed and rightly used, they can boost your site rankings, increase visibility and ultimately convert visitors into customers. Let’s check some of the key reasons why Infographics are still beneficial for SEO, and how Infographics and SEO work together!
1) Infographics are great Shareable, Linkable, and Evergreen Assets
Infographics are great linkable assets. They are visually satisfying, attract the attention of the onlookers, and at the same time provide really good and useful information. Internet marketers get considerable results by using Infographics on their website. This is a tried and tested method which has worked, is working, and would work beyond as well.
According to Hubspot, 40% of people respond better to visual information than text, while photos/images on Facebook get shared five times more than text. This makes Infographics a great asset to be shared across multiple Social Media platforms. You may email them to bloggers with embed codes, share them with Social Media influencers or even use services like StumbleUpon or Reddit’s.
2) Recycle your Research into a White Paper or Press Releases
If you have had researched extensively to create an infographic, then there is no shame in converting that hard earned research material into a White Paper, a Video Infographic, a PowerPoint Presentation, a Press Release or an investigative document. Re-apply your research and recycle it in various forms. Infographics are not just about creating one and only visual assets. Use that knowledge elsewhere to build additional inbound marketing opportunities.
Remember, your content should be targeted to your audience and should be relevant and useful to them. If you make proper use of bar charts and pie charts, graphics, tables and other visual elements, then you are already an expert in the realm of Infographics. There’s no better way to reuse the Infographics than by exporting them into other visual formats like an infovideo, posters, leaflets, or brochures etc.
3) Helps in spreading your brand awareness:
Who can deny the fact that Infographics actually imparts important and informative information about your brand and business? When created in a precise manner, Infographics have immense power to reflect your brand identity and be an effective communication tool for describing your business. Moreover, Infographics can not only create brand awareness but also boost website traffic to a great extent. The combined effect of the “Tell” and “Show” features make them an indispensable visual element for any Internet marketer. Infographics are designed in such a way that they contain relevant information about your brand in a subtle manner. Through your logo, website URL, email as well as contact info. This helps in reaching a bigger mass of target audience in less time and with reduced effort.
4) Explain Complex Data, Facts, and Figures easily:
Now that we live in a more visual era, 90% of information that comes to people’s minds are visual in nature. But at the same time, the human brain has a hard time registering all of the data and information. Psychological experts have proved it the visual elements eases the data collection procedure of the human brain. And what visual elements? Like, graphs, charts, illustrations, stylized fonts and other graphical assets together. These features assist a lot while capturing the attention of a particular target group.
And what does Infographics do? They condense important tables, complex data into a single canvas. Of course, it is more aesthetically appealing to show the grave dangers of Global Warming through an Infographic, rather than dull and drab graphs, tables and charts.
5) Subscriber Base can increase with Infographics:
Apart from augmenting brand awareness, imparting useful information in a fun way and efficiently building link, Infographics can also increase the overall engagement, owing to the amount of likes, shares, and comments they generate across the social media platforms. It is a proved fact that at least 37% increase in brand engagement has been seen with targeted audience when visual element are included in the pitch. What does this imply? This implies that Infographics are nowhere dead, nor they are going somewhere.
And this is what Heidi Cohen and Dan Zarrella from HubSpot tried to highlight increases rate of engagement when pitches and Infographics are judiciously filled with visuals. Interesting visual elements used in infographics can generate more likes, comments, shares and other social signals which are a significant factor in boosting your SEO efforts. With each like and share, your subscribers and admirers get doubled. And this type of engagement with effective Infographics has great potential to make at least 60% of consumers get in touch with you.
6) Infographics Can Make Targeted Visitors Stay Longer:Infographics are designed to mainly make your customers stay longer on your website and absorb more of your content. We all know how less patient netizens are these days. If you cannot impress them with brevity, they are not going to stay on your website for more than 10 seconds. The higher the stay rates of the viewers, the higher are the chances of the search engines to apprehend the worth of your content. Hence making it easier for the Google Search Engine Spiders to place your content at the top of the organic search results.
Actually, if you see, Content Marketing is not that hard. It’s only about how efficiently you leverage the usefulness of your Infographics to deliver high-quality content to your target audience.
7) Help Build Editorial links in Guest Posts:
As we know the world of guest posting and external linking are undergoing changes, it’s getting harder gradually to acquire organic backlinks to contents. Webmasters are adopting stricter strategies about external linking policies. You have to have visuals like Infographics in your content, with a naturally embedded link, you could evade Google new stance towards devaluing auto-embed links. Now it is all about the editorial links naturally embedded in contents that matter.
8) Infographics Enable Brands to Gain Traction in Complex Industries:
When it comes to understanding complex industries, Infographics are the only way to save the day. There are several complex industries that have very high bar of traditional barriers for content and guest posts.
For e.g, if we talk about the high-frequency trading industry which is a technologically complex industry dealing with microwave transmission cables, algorithmic trading characterized by high speeds, microchips, etc, no way a guest post or a content would be of such high standard.
However, a simple Infographic with beautiful visuals implying timeline of the industry or the operations would definitely be picked up and loved by bloggers and people related to HFT domain. Such is the magic of Infographics.
9) People are still interested in Infographics:
Though some Internet Marketing gurus take a dig at Infographics and their popularity, people still love them. Registering the interest of the term “Infographic” is being consistently done by Google Trends for the past few years. And guess what? It is still going strong. Infographics should never be neglected.
10) Make Your Content Go Viral with Infographics:
And how can we forget the “Viral Fever.” A nicely created Infographic with exceptionally relevant information gets viral the moment it appears on the Internet. This happens only because Infographics, are nothing but “Visual”.
A recent study featured that content marketing that is supported by visual elements, can generate up to 94% more views than marketing campaigns which are solely dependent on plain text. The report also highlighted that up to 14% increase in page views could be obtained just by adding photos together with the article or press release.
Also if you combine the power of text, graphics, and illustrations into one single Infographic, your content would also relish up to 48% increase in viewership. Your target audience would do the job of sharing., looking and commenting on the Infographic and hence making it go viral.
Are you still dubious about using Infographics in your marketing efforts? If not then start combining Infographic and SEO together and see how and why infographics can really be an effective SEO tool for your business.
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