Think about this: You’ve paid a lot of money for a great Infographic. Don’t you want people to be able to find it? Then, how do you optimize an Infographic for search engines? An Infographic is categorized as an image by Google algorithms. However, search engines cannot see images as we do – the effectiveness of SEO for any image, or an Infographic in this case, relies on how well you can describe it.
Images rely on succinct translation of that picture into words, but Infographics rely on it’s title, and if that title includes the word ‘Infographic’ in it, it makes your Infographic all the while easier to find, and increases your SEO.
Infographics and SEO in 2013
Google’s algorithm constantly updates invalidate popular linking schemes, making the process of finding and securing backlinks for search engine optimization ever more challenging. Recently, it has been observed that it would be more appropriate to call the techniques that will work best in 2013 “link earning,” rather than “link building.”
To go about earning links for your Infographic, consider getting Infographics noticed and posted by notable and high-value websites. For instance, getting an Infographic posted on Mashable or FastCompany is much more valuable than buying a link from a spammy source, posting in hundreds of forums, or getting social bookmarks sent to a web site in bulk. Simply put, a single link on these respected sites is better than a thousand links from link farms or spammy pages.
So, if you’ve been spamming audiences on Facebook and Twitter your latest, uber-cool Infographic, your only doing half the job to increase the Infographic’s SEO.
In 2013, post your Infographics, not on Facebook, Pinterest or Twitter, rather focus on getting it embedded by viral content makers, and trend setters, such as Mashable, leading Infographic hosting sites like Visual.ly, and linked by popular bloggers. In the end, when a high-valued website links to yours, it acts in many ways as a vote in the eyes of the search engines, such as Google, resulting in what? Yes, increased SEO for your Infographic.
The greatest news for Infographic designers and marketers implementing the use of Infographics to increase their inbound backlinks, brand reputation and referral traffic, is that Infographics are very viral in nature. And this is highly unlikely to change in 2013. The use of Infographics can be more than a nice visual aid for the human eye; they can also encourage natural links and give something for search engines to feast their bots on.
Trending Infographics in 2012, such as “All You Wanted To Know About Viral Marketing” serve as an indication that all elements of an Infographic primarily serve in increasing virability. “Content is King” was a popular saying in 2012 trickling well into 2013 and lays heavy emphasis on how viral or popular an Infographic could become in 2013.
Cutting to the chase, get your Infographic noticed and placed at the top and on the first page of any search engine (Google being the top select). In 2013, make link bait that will naturally attract inbound links and marketing by focusing on high rates as opposed to quantity. Happy 2013! 🙂