2013 survey of news reading habits (by Mobiles Republic) reports that the news consumption is rising. But how do people search for information? What is the role of social media in news reading? And what are the main factors a good news media should fulfill? This is important to know since Infographic is a tool that transfers information to people. Knowing these current trends will help you market your Infographic in a better way and reach a much broader audience. So let’s talk about the main takeaways from the survey.
People check the news more frequently…
The way people check the news in 2013 can be better characterized as “news snacking” rather than news reading. Nowadays people has less free time so that changes the way of news checking – it becomes more often and typically on mobile devices. 75% of those who read news on smartphones and 70% of those reading from tablets, check the news more than once a day.
However, quite a lot of people still use old media for checking the news – 74% watch TV more than once per week, 55% listen to radio, 38% read newspapers and 18% are frequent fans of paper magazines.
…and for shorter amount of time
Even though 52% of smartphone and 42% of tablets owners spend more than 30 minutes a day on checking news, the trend shows people spend less and less time on that. In 2013, 80% of newspaper and 87% paper magazine readers spend less than 30 minutes a day on reading news in these media. A bit better but still very high are numbers for radio and TV – 63% and 48% respectfully use these media for less than 30 minutes a day for checking news.
Social media gains popularity in checking news
In contrary with traditional media, more and more people use Facebook (43%, +7% from 2012) and Twitter (28%) not only for social connection but also for news updates. However, the biggest share is reserved by aggregators – 95% of readers get the news from them. And 73% of those surveyed say they use aggregators intensively (up from 33% in 2012).
Accurate, fresh and free
What are the most important things when it comes to news? Here we find 3 stable characteristics of news that continue to stay the most important ones – accurate (82%), fresh (57%) and free (57%).
As we can see from the survey, organizations must have multiple streams of mobile news in order to reach the mobile audience and continue to thrive. Haven’t we already talked about Infographics as a great mobile tool and a media that present news in accurate way? So what are you still waiting for? Your business should also get a new Infographic in order to reach a broader audience and benefit from it. We believe in your success!