Infographics are one of the most effective ways to get your message out there in a way that appeals to people. It offers you an opportunity to preserve information that is valuable to your company, as well as your customers. It helps you build your brand.
A good infographic can even go “viral.”
Once an idea catches on, there’s no telling where it will stop.
To have an infographic go viral should be the goal of any business owner.
But, even if it doesn’t get that big, you at least want to create enough hype around it that it will get to the people that matter most and capture important aspects of your business.
To help you with that, we have compiled a list and descriptions of 10 “must-read” guides on infographics.
We hope it will help you to plan your strategies when building your infographic and aid you in cornering the market in your industry!
A No-Nonsense Beginner’s Guide to Infographics
This introductory online manual to building your first infographic takes it from “square one” and shows you in infographics how to do it. We thought this was clever, and it gives the read a visual example of how certain types of infographics should look.
It’s very simple in its approach and lets you take infographic design a step at a time so that you can figure it out as you go with real examples to guide you.
A Beginner’s Guide to Infographics and Data-Driven Storytelling
Maria Popova wrote this informative resource guide on infographic creation that features examples of infographics that encapsulate great story-telling.
One of the examples given in this guide features data on the age at which women marry today, as opposed to a period in the late 80s. The pictorial imagery nicely enhances the numerical data so that it only takes a glance at the graph to understand it. This resource also mentions a book called Visualize This: The Flowing Data Guide to Design, Visualization, and Statistics, which gives you another resource in addition to the main site.
Where to Find Data for Presentations and Infographics
This online guide features several sources within its main article that can help you get some ideas on where to obtain data for presentations and infographics. All of the sources feature relevant information on where to go to find the best-updated data to include.
The last thing you want when building an infographic is to get information wrong or post data that is outdated or irrelevant.
The Beginner’s Guide to Creating and Promoting Infographics
This online guide explores a bit of the history of the infographic with a rather interesting look at what might be the first one ever created. Primitive in the extreme, it is a recently discovered historical graphic designed by famous war nurse, Florence Nightingale. In it, she illustrates the mortality rates and even shows percentages of deaths by various causes, including war wounds, death by preventable disease, and other causes.
How to Do Infographics Research Well
One of the challenges of infographics design is the research behind it. This guide is a great resource because it shows business owners how to do basic research when you are just starting out. Then it delves into how to scour the web, as well as your client’s brains to get the good stuff. Surveys and questionnaires are recommended to see what your clients want.
It is divided into several sections including primary sources, secondary sources, and even a section on how to structure your results.
Business owners should bookmark this guide and come back to it as you think about your infographics.
6 Marketing Ideas for an Infographic
Once you get your infographic designed, you will want to explore ideas on how to properly market it. This online guide published by Piktochart illustrates how to take it a step at a time and create your infographic and market it.
The articles suggest covering the basics first, including pinning your infographic to high-profile sites such as Pinterest and your blog site, then encouraging visitors to share it and embed it as well. This technique is highly effective in producing brand evangelists if the content is interesting to a wide audience.
Another suggestion this infographic guide talks about is submitting your infographic to infographic directories. Some of the directories mentioned in the post are:
- Visual.ly
- Daily Infographic
- Cool Infographics
- Data Visualization.ch
The source also talks about the importance of including video in your PR efforts to advertise your infographic and work on getting your message out to your target audience.
Video can be used to produce a moving version of your infographic and may put your information out to video users who might not see it as a static infographic.
Getting the Maximum Number of Links from Your Infographic
John Pring, an infographics specialist who works daily with SEO and link-building, contributed this infographics guide. It focuses on how to get the most backlinks and referrals from other links using your infographic.
Sharing is one of the main attributes he mentions as a powerful way to boost your links, and it helps your search results as well.
He also reminds infographic builders not to forget international links as this will boost your global appeal. If you can find a translator to put your infographics in several languages, all the better.
Keeping your infographic well-suited to multiple infographic channels and platforms will also increase your fanbase.
The article is quite lengthy so you should check it out yourself to learn more.
Infographics are Everywhere-How to Make Yours Go Viral
This article focuses on the visual aspect of infographic design and how it captures the attention of viewers more than text through knowledge of what appeals to the human psyche.
The article furnishes several examples of infographics and images that sent viral so that you can study the aspects that made them famous and tried to capture some of the techniques they used to achieve the same effect.
10 Steps to Creating the Perfect Infographic
This source shows you how to use the data you have to build stunning infographics that draw people in. They stress the importance of telling it like a story while letting the data speak for itself.
They also suggest considering the purpose of your infographic and capturing the attention of your visitors by offering something they need.
Data that immerses the viewer in something they need to improve on something in their lives will go a long way toward capitalizing on solutions for their problems.
10 Steps to Designing an Amazing Infographic
Josh Smith, a well-known infographic designer that we covered in a previous post, created this compelling infographic guide complete with infographic illustrations.
Once you’ve checked out these guides about creating infographics, researching the data, and promoting them, be sure to visit our main page at InfographicDesignTeam.com.
Why?
Because we specialize in infographic design! It’s fun to read all about how the design process works, but if you have other things to do, (like most of us do), turn your infographic design project over to us instead and we’ll do the work for you!
