Infographics are one of the best ways to take lots of information and turning into an exciting visual graphic that is easily shared by others. There are plenty of tools and resources out there to help with the data compilation and the design process, but if you aren’t effectively promoting your infographic after it’s created. While the concept of infographics is nothing new, if you aren’t effectively creating the right design and then promoting it to the masses, you simply aren’t going to find the results you are looking for.
When creating your infographic, it’s extremely important to make sure it’s delivered in extremely high-quality and also provides your audience with really great visuals and data to back it up. This will help with the marketing and outreach process that we are going to focus on in this article.
You can see a few example of our latest infographic designs below.
Infographic creation is one thing, content marketing and outreach is another. Without all of these components in place, there is simply no way to compete in an online world with over a billion sites and new infographics appearing all over the place.
Below you will find a list of actionable tips that will allow you to make the most of your infographic, while also making sure it gets the attention and linkbacks it deserves. Implement each of these methods into your site and next infographic design to see the best results.
1.) Publish the Infographic with an Article on Your Site
The first and most obvious thing you will need to do with your infographic is to place it on your site. It’s also heavily recommended that you accompany the graphic with an in-depth article of 1,000 words or more. This will not only allow your site to be the resource for the infographic, but also help your content rank in the search results as well.
2.) Share Your Infographic through All Social Media Outlets
With over three billion active users spread across all of the major social networks, this is a perfect platform for sharing infographics with your audience, customers, and friends. Not only will you be able to share your infographic with any Fan Pages or followings that you already have established, you can also use #hashtags and keywords to target new audiences and trends as well.
3.) Add an Embed Code to Your Infographic Page
Getting other sites to share and post your infographic on their sites is one of the most effective ways to increase traffic and links back to your site. As a site owner, you will want to make this as easy for them as possible. Be sure to add an embed code to your infographic page. This will allow your audience to copy/paste a simple HTML code that will allow them to post the infographic to their site.
If you don’t know how to set up an embed code, you can use the embed generator here.
4.) Submit Your Infographic to Infographic Directories
Everyone loves infographics. So much so, that there are actually many different sites, blogs and directories which highlight new infographics for their audiences every day. With a new supply of infographics required to run these sites, it’s a perfect opportunity for you to reach out and provide them with access to your infographic as well. The majority of infographic directories are free, but every once in a while you will come across one that charges a placement fee.
To learn more about infographic directories and how to submit your content to these sites, check out this quick video tutorial.
5.) Guest Post and Contribute to Other Sites
While infographic directories are a great way to get your content out there, if you really want to see results in action then guest blogging on other sites might be your best option. Through the use of guest blogging, you will find many benefits within one simple action. The concept of guest blogging is to contact other sites within your niche and see if they would allow you to contribute an article to their site in exchange for credit of writing the article. This credit usually includes your name, an author bio and a link back to your site. When allowed, it would be an ideal situation to include your infographic within articles on other sites or even as references within such articles.
6.) Outreach to Other Relevant Sites within Your Niche
Similar to the concept of guest blogging, reaching out to other sites within your niche is key to gaining new backlinks and infographic promotions. However, instead of asking to write content and become a contributor to these sites, you can simply approach sites that have posted similar content or infographics in the past. This works best when you’ve already built up a relationship with a site and it doesn’t look like you are sending out a quick email just to gain backlinks.
Before contacting websites and blogs to try and get them to post your infographic or link back to your site, be sure to comment on previous articles on their site and also share their content through social media. Both of these methods will improve your chances of getting a site to post your infographic. Another alternative is to simply contact site owners and tell them you have an infographic that relates with their audience, and if they are willing to post the content to their site you will spend $50 (or whatever set amount) on promoting it through social media. This is a win-win situation for both you and the site owner.
7.) Contact News and Media Outlets
Of all the sites on the internet, the most sought after and most valuable in terms of exposure and backlink power are media outlets. Sites like Entrepreneur, Huffington Post, TechCrunch and Mashable post infographic content to their sites all the time. In order to get your content featured on massive news sites like these, it’s going to take a bit of work.
The absolute must in this scenario is that your infographic is of super high-quality and relevant to other content on their site. The next step in the process is to contact existing writers for these sites. You can usually find the author/editor information near the top of the page, which also includes their social profiles and a way to contact them through email. Before contacting each editor, make sure you share their content on social media, then send them a quick email about how you’ve enjoyed their content. In that same email (or in a future email), mention that you have a valuable infographic and article that you feel would be of great value to the site and their audience. Contact enough editors from a wide range of sites and you will eventually find a few that will post your infographic content and link back to your site.
8.) Turn Your Infographic into a Video
You already know the benefits of creating an infographic in ‘graphic’ form, but did you know that you can also create infographics in video form as well? It’s true and once you have your infographic created, it’s quite l and cost effective to have it converted into an engaging video as well. With your infographic available as a video, this opens up a whole new world content promotion ideas. The first that comes to mind is having the ability to upload your infographic video to sites like YouTube,
With your infographic available as a video, this opens up a whole new world content promotion ideas. The first that comes to mind is having the ability to upload your infographic video to sites like YouTube, Facebook and Vimeo… where billions of video impressions take place daily. If you are using your infographic video for business or lead generation, you could also launch a paid video ad campaign through Google Adwords or YouTube. To learn more about converting your existing infographic (or creating new ones) into video, click here to see our video portfolio.
Now that we’ve provided you with eight different ways to effectively promote your infographic, it’s simply a matter of you taking the time and effort to put everything into motion. Infographics are an excellent way to increase engagement, brand awareness and links back to your website or blog. If you don’t already have an infographic and would like to have one created, click here to get a free quote from our professional design team.
