Do you use infographics as a part of your advertising or website theme? If so, then you already know about the power of this graphics tool. It uses important data coupled with stunning imagery and captures the attention of your potential and current customers in a way that ordinary text cannot do.
If you have never used infographics in your website theme, perhaps it’s time for you to start. When you first set out to use an infographic, you will want to consider some factors that will help you plan your work so that the final work will yield you the results you want.
These seven content ideas may help you to figure out what to include within your infographic.
Look at what has already been done
One of the first things you will want to do before designing your infographic is to see what others in your industry have come up with. Understand that we are not saying that you should copy any style or content that you see when you are doing this preliminary research. However, it does help to see that types of layouts and illustrations, as well as the actual type of content that others in your field put within their infographics as a type of inspiration.
Take a look at what others have done to get some starting inspiration for your designs.
Remember that creating an infographic is a creative process. Just like writing, painting, or any other activity that requires unique thought and expression, creating an infographic takes some time to think about what you should include and what the overall theme should be. You will also want to consider the details that you will include within the work and how it will be presented visually.
During this phase of the creation process, you should not restrain yourself, and you should think of as many ideas as come to mind, without hesitation. Use a large yellow legal pad and feel free to express your ideas and sketch out possible graphics that you can use for your creation.
Weed your garden
Once you have figured out the essential elements of your infographic and have brainstormed ideas, you will want to weed your garden by cutting out the non-essential elements and focusing in on the primary message.
Like writing a book, creating an effective infographic requires that you create the infographic with your target audience in mind. Use information and data that is sure to appeal to your primary audience and speak to the pain points that resonate with these users. Exclude data that may be confusing or that is not related to your theme. You can always create another infographic later on another topic. Try not to blend too many ideas together in one as this may confuse the reader and defeat the purpose.
Remember that an infographic is meant to be mostly about the images and less about the text. You should strive to create your graphic in such a way that the pictures speak louder than words.
Check your data for accuracy and timing
One of the main features of the infographic is that it contains clear, accurate, and timely data. If you use information or data that is outdated, incorrect, or just plain wrong, you will lose credibility fast, and you may lose customers in the process.
Think of an infographic as something that is helping you create credibility for your brand while providing valuable information that will help your customers in some way. Look up your data in several sources if you need to verify it. There’s nothing worse than data that is missing or outdated to aggravate a potential customer who is looking for information.
Keep it simple
You’ve heard this line before, but it bears repeating. Keep it simple. A great invention doesn’t have to be complicated to be great. The devil is in the details, and you can provide value to your customers by creating a nice, clean-cut infographic with the information they crave without being overly elaborate with your design. Just make it attractive and include stunning visuals that will catch and keep their attention.
Tell a story
Have you ever thought about using infographics to tell a story? You can! Consider using your information about your business, such as creating an attractive infographic timeline that shows the inception of your business up to the present time. This will interest your readers if they are interested in knowing more about your company or services.
You can include anything you want in this section, including when you started your business, data about your sales record, and more.
Telling a story about an event or creating an entertaining, educational storyline is effective for educational settings, business applications, and presentations.
Use your imagination and think about how you could create an infographic in a story type mode that will capture your intended audience.
Make it mobile and social media friendly
One of the most important places that you will want to show off your finished work will be on your social media account. It is important that you know the standards of publication on these platforms, and they do vary. This guide on Hubspot gives you a cheat on all of the specifications for social media to show off your graphics. Bookmark and keep it handy so that you can create infographics that work on all platforms.
Hiring an infographic team?
How do you create your infographic once you have an idea of what to include? You have to consider whether you have the time to do it yourself or if you want to hire it out. At infographicdesignteam.com, we can save you time by creating your idea ourselves and putting it in an attractive format.
Our specialty is infographics, and we also can create:
- Interactive infographics
- Video infographics
- Corporate presentation
- Social media graphics
- Data visualization
As you can see, we offer a wide variety of creative options. Take a look at our portfolio to get an idea of our results. Of course, we take pride in working individually with all clients so that the final result is unique and customized to your business goals.
We realize that infographic design is a part of branding and credibility and we work hard to meet your needs. Just contact us for a free quote or to discuss your project and we will be happy to help you.