The concept of creating an infographic is quite simple — turn boring data into visually pleasing content and something that you audience wants to share.
Yes, the concept is clear, but the process of compiling data and creating a successful and potentially viral infographic is not so simple. One of the first things you will need to do when preparing for the creation of your infographic, is to make sure you know what type of data you are going to include, who your target audience is and how you are going to market it to them once completed. These are all extremely important components of a successful infographic. Even if just one of them isn’t included in your design and outreach process, it can totally negate other areas and just leave you with a fancy looking graphic.
In this article, we are going to focus on several different niche markets that are always ripe for new infographic designs. What’s great about each of the niche audiences and markets we feature before, is that they not only have a ton of data for you to work with, they also offer a wide range of opportunities for sharing content with others as well.
Great Niche Markets for Infographic Designs
As mentioned earlier, data and outreach are two of the most important factors when trying to find success with infographics. Below you will find four hand selected examples of the best niche markets and methods of outreach for each. Even if you don’t have an infographic created yet, look through the list below and see if any ideas come to mind. Once you’ve thought of a new and creative way to deliver key data points to your audience, be sure to contact our design team so we can bring it to life with our infographic design team!
Affiliate Marketing
Affiliate marketing is the concept of earning a commission by referring a new customer or lead to an online business. A great majority of business on the internet happens as a result of affiliate marketing, and it’s also one of the main reasons why Amazon.com is as large and successful as they are today. With that being said, affiliate marketing is a massive multi-billion dollar industry and whenever that much money is floating around, people are going to pay attention.
When it comes to infographic design ideas, there are plenty. Everything from the top paying affiliate programs and ad networks in the world can be discussed and compared, the process of how affiliate marketing works and even the actual earnings and business numbers can be broken down and visualized as well.
Once you’ve created an affiliate marketing focused infographic, there are literally thousands of websites, blogs, and resources that cover affiliate marketing and are always looking to reference reliable sources to cite their data. Take everything you can currently find on affiliate marketing, weed out the best parts and most accurate information. The end results is that you will have an amazing infographic in a fast growing industry, that everyone will want to share.
Weight Loss & Fitness
Something everyone can relate with at one time or another is weight gain/loss, exercising, and fitness. This multi-billion dollar industry just continues to grow year after year. What’s even more exciting and crazy, is that with the internet in place there are now more opportunities than ever for sharing weight loss and health information while also having the opportunity to financially benefit from it as well. This is one of the main reasons why so many marketers and businesses focus their efforts in this space — it simply has no end in sight.
As an online marketer, business or brand, the weight loss, and fitness space is absolutely perfect for infographics. Data can be compiled on various angles, such as the amount of money spent on healthy eating, exercising and fitness, or you can take a completely different approach and use healthy eating tips and quick exercising for your infographic design. No matter which route you take, health and fitness related infographics usually do very well on social media. They are also often picked up by fitness and health bloggers, while also occasionally getting featured in the health section of big media sites like Women’s Health, Huffington Post and more.
Holiday Shopping Trends
One constant that you can rely on year after year is the coming and going of various holidays. The same holds true for birthdays, graduations and retirements — all of which make for great data points for infographics!
Whether it’s Christmas, Black Friday or Father’s Day, every website, brand and blogger are looking for holiday related content to share with their audiences. This is a perfect opportunity for you to scour the internet for the best information, data points and fun statistics that can be compiled together for an excellent infographic. Of all the infographic ideas covered within this article, it’s safe to say that Holidays are one of the most effective markets to go after, as they are a great way to relate with advertisers, businesses and consumers.
After having your holiday focused infographic created, it’s then time to perform the necessary outreach and promotion. One creative marketing idea is to get in front of your target audience by using specific holiday keywords (such as “best fathers day gifts” or “best deals on black friday”) in your content titles and through the search results. When having holiday related content on your site and getting it in the face of your audience, it’s a great way to potentially slip in your own products, services or business practices in the process. Also, don’t forget to use holiday hashtags on social media to further promote your infographic.
Jobs and Education
It would be a huge mistake to not talk about the massive opportunities within the jobs and education space when discussing infographics. Every year, millions of students are graduating high school and college, thus moving on to further education and entering the job market. With so many people actively looking for new jobs and planning for their next career, infographics are simply one of the best ways to turn boring economic data into visual pieces of art.
The great thing about creating infographics within this space is that nearly all of the data work is already done for you. Search Google for anything like “best colleges for ____” or “highest paying jobs in America” and you will find endless amounts of updated and accurate data points that you can hand off to a designer to create the perfect infographic.
As with all of the ideas mentioned above, the outreach and visual design of your infographic is key. Again, this is a massive opportunity for exposure with anything related to jobs and education. Reach out to as many job-related websites and blogs, while also including schools and colleges into the mix and you could end up seeing your next infographic design going more viral than ever expected!
How to Turn Boring Data into Amazing Infographics
No matter what type of niche market you are in, when it comes to creating infographics, you simply can’t skimp on the design process. People want to share high-quality and professional-looking infographics. Having created thousands of unique infographics and designs for our clients, we know how to take your data and bring it to life through visual design and high-quality graphics. At the same time, we are highly trained in making sure your infographic design is putting your best message and branding in front of all audiences at the same time.
To learn more about how to create the perfect infographic for your brand or business, contact our design team today!
