Infographic color scheme plays a pivotal role in an infographic design adding an extra appeal to the visual representation. These ocular business communicative materials are favorite among the target audience because they create a lasting effect on them. So, when we talk about the color scheme, it means the use of varieties of color by an infographic designer to reveal the true spirit of this content marketing element.
People adopt anything quickly that appeals to them visually and the fact is – colors are one of the most influencing factors that make a piece visually stunning. Nowadays, more and more companies can comprehend the necessity of the right color usage and hence they have been creating and recreating every kind of marketing and advertisement material with a perfect combination of colors.
A study published in Hubspot stated that a red CTA button outperformed a green CTA button by 21%. This result proves that the conversion rate can be changed only with the change of color of the CTA. In the marketing world this phenomenon is known as color psychology marketing.
Thus, we cannot deny the importance of colors in creating an artistic masterpiece. In every design and art form, specific colors are used to reflect the right tone of the content. These selected colors that complete a design is termed as the color scheme. Generally, a color scheme is a perfect blend of two hues that convey the right meaning to the audience.
But finding the perfect color palette to achieve the right visual balance is quite tough. Hence, it’s essential to plan and form a successful combination of the exact match of shades.
Wondering about the color palette definition?
Color palette is the full range of collection of colors and tools displayed on a device screen or other any other interface and is used for the illustration programs.
Colors influence the audience’s behavior greatly as well as their decision-making ability. With the right use of colors, marketers can boost sales. A buyer’s purchase choice are linked to how well the advertisement has impressed him and all this is possible only with the right use of colors.
How do we do that?
Planning one of the stellar infographic – influence your target customers with infographic color therapy.
Have you heard of color therapy?
Color Therapy or chromotherapy is an ancient practice mostly popular in countries India, China and Egypt used to treat several ailments. This complementary therapy finds importance even today and has achieved special significance in the field of marketing. At present marketers can use color therapy to relieve the viewer’s mind from any kind and stress and anxiety and slowly draw him towards the product/services.
But to incorporate the best colors into your infographic design, you need to understand the infographic color psychology. Science explains that colors are a reflection of light of varying wavelengths and for this reason, each color has its particular wavelength and energy.
Thus you need proper color combination to charm your audience. The best infographic color combinations can be achieved with the help of a color wheel or the color circle, as it’s mostly termed as. Introduced by Sir Isaac Newton in the year 1666, the color wheel is a circular arrangement of a color diagram that can be used to plan the color scheme. It’s a circle that shows all the colors of the spectrum. Utilizing the color wheel, a designer can identify the appropriate match of the chroma.
What is a Color Scheme?
The color wheel is a plan representing the relationships between colors. A color wheel includes primary colors – red, yellow, and blue, secondary colors – orange, green, and violet and tertiary colors – blue-green, yellow-green, blue violet, red violet, red-orange and yellow-orange. According to color science, the secondary colors are created by mixing the primary colors. A classic color wheel shows shades arranged in a circle that is connected by shapes and lines.
When planning a color scheme the color wheel plays the significant role while combining colors. It lets you decide which should be the right mix and how to do it. Therefore, the color wheel infographic provides the designers with the scope for visualizing the relationships between two or more colors and enable them to form the perfect color scheme logically.
Take a look at the different types of color schemes and master the basic infographic color combinations-
Complementary Color Scheme
It’s a kind of color scheme where any two colors that are opposite to each other on the wheel are placed across from each other-they come as blue and orange, yellow and purple. When combined these colors usually create a pulsating look due to the high contrast between them. Most designers prefer this kind of palette because they are ideal for emphasizing elements that need particular importance- in the infographic, it can be a call to action button.
Monochromatic Color Scheme
Monochromatic colors create a color scheme that offers different shades, tones and tints of the same color. Infographic designers prefer to use these color schemes because they are easy to understand and also to comprehend. Such color schemes provide a different effect of hues on the infographic.
Split-Complementary Color Scheme
The split-complementary color scheme is a modified form of the complementary color scheme. Here three colors are available, and according to the scheme, creators need to select one color and match it with the two colors that are placed adjacent to its complementary color. This arrangement of colors provides a sharp visual contrast to the onlookers. With the split-complementary color scheme, designers can present the most exciting infographic color scheme.
Triadic Color Scheme
In the color wheel, triadic colors are the three colors that are equally placed apart from each other. When all colors are evenly spaced throughout, a vibrant diagram color palette evolves. This arrangement provides the creator’s scope to form the triadic color scheme. Although the Triadic scheme is of high-contrast, yet they are considered to be among the most balanced color schemes compared to the complementary colors. Some experts are of the view that designers should let one color dominate and accent with the other two available colors.
Tetradic Color Scheme
Tetradic color scheme or double complementary combination includes four colors conjointly that comprises two complementary pairs. For example, the colors blue and orange can be paired with yellow and violet.
Analogous Color Scheme
This color scheme has colors that exist next to each other on the color wheel and matches beautifully. Analogous colors consist of three colors placed next to each other on the wheel. Such pigments include orange, yellow-orange and yellow. While using analogous colors, color therapists state that it’s best to avoid too much colorization as they can be too loud. Instead, it’s ideal to focus on lighter shades of analogous colors.
How to pick the perfect color scheme for your infographic?
Here’s all you need to know about Infographic Color Scheme:
1. Correlate Color with Your Company Branding
Every brand has a specific color and when you plan an infographic color scheme, you need to follow your company brand color. Top notch creative professionals state that you need to plan with your primary colors and decide the complementing colors to match.
While choosing complementing colors and shades matching your brand, the color wheel will help you. The color wheel is the free, quick and easy way to find colors and coordinate with that of the brand. It’s ideal to decide your infographic colors with that of your company logo and enable your target audience to relate your brand to the information offered.
2. Decide Who Your Audience Are
The next vital point while performing the color scheme is determining the kind of audience you are communicating with. It’s entirely necessary to identify who your audience is. Infographic color depends on the age, sex and social status of the target audience. For example, younger readers would respond well to bright colors while professionals prefer the corporate look with more subtle hues.
3. Choose Colors According to Content Topics
Each infographic deals with different topics and your mastery are to highlight the prominence of the material using vibrant colors. The best way to present a highly engaging infographic is by applying colors following the content theme. Expert designers are of the view that if your infographic informs about chocolate, it’s ideal to use shades complimenting chocolates. Additionally, your infographic can be better consumed if you plan colors based on the objects in the communique. Make your infographic more meaningful by emphasizing the elements of the contents.
4. Why Don’t Get Idea from the Natural World
Interestingly, our world is the significant source of inspiration. It’s a known fact that artists get inspiration from the colors of the natural elements. Any designer can use the vast variety of colors from trees, sky, flowers, seas. Colors spread throughout nature can never give you the wrong idea. Designers can decide on any two colors and then use Infographic color picker tools like Coolors or Adobe Color CC to play with the shades and tones to make a memorable tinge.
Now you know that the color scheme is an essentiality today to inspire and motivate your target audience. So get going and create a visually stunning infographic. It’s simple, to determine the right color combination, follow the color wheel, pick one or two primary colors and innovate your shades and tints.
Want to create an infographic according to the color psychology? Here’s Infographic Design Team, the agency has talented graphic designers who assist you in the presetting of color scheme and deliver to you an excellent piece of work that your target client cannot avoid noticing and getting allured to.
What are you waiting for? Grab the best design today!