How do you achieve the challenging task to increase engagement with your audience? How do you know that your voice is even heard amongst your target audience? Only once you are aware that your customers can rely on you for advice and look up to you with dependency about industry, you must know you are successful. The main motive should be to get people more interested about you and your product. Yes, engagement plays the main role in content marketing. However, this is not an easy task and takes time to create a good content to serve the purpose well.
Let us check out 5 tips on how to encourage greater audience engagement.
• Create Gated content
When we mention “Gated content”, we refer to information or certain full sections of your websites that can be accessed by those, who impart something as a return. Thus, this is a clever way to not only induce peoples’ engagement but also to generate leads. Now, that ‘something’ people can give in return, is actually the contact information. For example:
Location of the place (Geographically)
Information on Company
Apart from ‘speaking’, which is just another step on the sales funnel, information for payment may also be required by Gated Content (eg. whitepapers or exclusive video). However, not every company may support the idea of Gated content ,as they are tired of alienating probable customers, who are unwilling to send contacts to those without gates. Hence, the best thing would be to save gated content for premium information while keeping the blogs free and leaving product descriptions to be navigated by others, who might come as visitors. Leaving free material will in fact keep attracting traffic towards the site.
• Live chat on interesting topics
There are quite a number of sites which do not feel the significance of engaging their readers. In fact, they probably do not know what a big miss this is. There should be an interaction with the readers once a discussion on the topic is over. We may find out that there are quite a few blogs displaying questions at the bottom in bold so that the readers get used to search for such questions and also answer them thus inducing the interaction even more. The purpose should not only be to make them comment, but also to continue answering to their comments. This will create an obvious attachment with the readers.
• Maintain your consistency
To solidify one’s position on the internet, one has to remain spontaneous and be stable. One has to create his/her own genre to hold on to the readers and even attract more of them. It may not always be possible for people to build their own blogs and maintain them. And in such cases social media sites like tweeter or facebook may be used. One may simply write something depending on the industry he/she belongs to (an interesting news for instance) and create a following, based on the daily posts.
• Calls to Action to be added at the bottom
There are times when people tend to get busy with a great piece of content to such an extent, that they tend to miss out the actual cause of doing the research with the same. Now, this should not be followed whereas the customers are concerned, especially the prospective customers. Although it is very true that we do not need to push them on regular basis, they should at least be given a polite nudge about the time limit and what they need to do. This may refer to registration of any thing, product purchasing etc. But, here again remember, the situation has to be handled tenderly or there might be a chance of losing potential customers.
It is a known factor, that to materialize a community of ones’s own, it does take a long time. However, there is always a beginning.The above points are few of those tips which may help you to carve a nische and create a much more enhanced engagement with the customers.