What should you do to improve your infographic design? Is there one element that you’ve forgotten that might improve your infographic font combinations? It might simply be a matter of choosing the best fonts for infographics for your next.
The issue of fonts used in infographics is an interesting one. Before the first computers, we didn’t know what fonts were, except in other contexts such as Calligraphy or handwritten text. In fact, it was the art and study of Calligraphy that inspired former CEO and owner of Apple Corporation, Steve Jobs, to make this speech to his computer development team on the Macintosh project.
A Lecture on Fonts from the Master
“So what kind of fonts are we offering our customers on the Macintosh?”
When no one replied, he asked the question again. Then stated, “Do you mean to tell me that we have developed a cutting-edge word processor with all of the extras without fonts?”
Apparently, his creative design team did not find the idea of fonts that important. But Jobs did. In fact, he felt so strongly about including a variety of fonts in his computer that he threw a fit and fired at least one person who didn’t see his view on the matter.
Jobs was a complicated person, and his tantrums were almost as well-known as his products. But, if you understand why he felt that way, it makes more sense as to why he was so upset at the fact that his designers didn’t include fonts.
What about your projects? When you create an infographic design, do you think it’s important to include different fonts? What impression are your readers getting when they read your infographic?
It might help to look at a few examples of common infographic fonts.
There are also categories of fonts that you may want to know about.
Below are two of the most popular font groups.
- San Serif Fonts
- Arial
- Helvetica
- Lato
- Display Fonts
- Chewy
- Alpha Slab One
- Lobster
The above list shows two major categories of fonts. San Serif fonts are more professional and stately than the display fonts.
Infographic Font Recommendations
If you are looking to add some flair to your infographics, you should probably take a look at some of the fonts. The fonts along can add a big impact to your infographic design and bring out some of the highlights and main points that you want to create.
The type of font that you choose should depend upon the impact that you want to have for a particular part of your infographic. For example, if you are creating an infographic timeline, you could start by putting in a bold font at the top that says, “Our Timeline of Events.” This would serve to get their attention at the front end so that there is no doubt that they understand what your infographic is about.
Then create smaller subheadings with slightly smaller font titles in these areas with lists of highlights or bullet points to help emphasize the list or timeline.
This is just one idea on how to create a more attractive and functional infographic for your business that will get the attention of your target audience. Use your imagination when creating and deciding on your infographic and fonts to bring out the details of your message in style.
Are fonts really that important?
Our blog title asks the question, “Are fonts important in an infographic design?” That’s a matter of opinion, but we think they are. They are a part of the entire visual experience, and they provide meaning for the viewer that cannot be achieved when the text looks the same throughout the infographic. It’s also important to choose the right fonts for site design as well.
Make Your Infographic Stand Out
One of the main things you should try to achieve with your infographic is to make your message stand out in the crowd. There are thousands of infographics available today due to the increasing popularity of this advertising medium. However, many visual images have a cluttered look that makes people dizzy due to using the wrong font size for an infographic. Others include too little information, and people do not feel that it offers them real value.
If you want to stand out in the crowd, using unique fonts, as well as providing top-quality content for your target audience, will help you to maximize the impact you have on your most coveted customers.
It’s all in the Planning
It could be said that any media or content that you put on the web is about the planning. It’s really about the result but, it’s also about the process. In other words, if you want to create a great final product, you have to put a lot of work and planning and thought into it at the front end.
Taking a good old legal pad and pencil at the onset when planning your infographic will go a long way toward helping you to create a great design plan when you are planning what you want to achieve.
Think about the purpose of your infographic first. Some of the most common types of uses of infographics are listed below. Think about which one your idea falls into before starting to design your infographic for your business.
- Timeline of events– A timeline is focused on telling people when something began up to where it is today. It includes dates and events that are highlights of that time. This is a great way to introduce people to your business and show how far you have come if you are trying to gain credibility.
- Product details or roll-out– When you have a new product you want to advertise, you can create an infographic that shows the highlights of the product. Include dynamic photos or graphics that depict your product and create a compelling title with an attractive font.
- Company policies or training– If you are using your infographic to help train new people or inform investors about your policies, use fonts that look professional and authoritative.
- Instructional process– Any instructional process that involved information that is valuable to customers or partners can be illustrated with a good infographic.
- Benefits of product– If you want to create a sales presentation on your infographic, think about how you can draw attention with your fonts.The use of unique fonts that feature a bullet list of some of the best features of your product is one idea. Talk to us about other ideas on how to use fonts with your infographic.
About Infographic Design Team
If you need a great infographic and advice on the types of fonts that will capture the attention of your target audience, go to infographicdesignteam.com.
We are infographic experts, and we understand the importance of fonts, as well as all of the other aspects that make an infographic design. Whether it’s to sell, improve your credibility, or generate more leads for your business, we can help.
Visit us at infographicdesignteam.com to learn more then contact us for a free quote. Oh, and you’ll never hear us tell you that we forgot the fonts!
