If you have an infographic, you know the importance of including everything that your customers want within your message. But sometimes what they want may be a confusing concept to consider when you are creating your infographic.
Elements of a good infographic
To make things simpler, we decided to break down what we believe to be the most important infographic elements in this post. Then you can consider each one and figure out how it might fit into your plan when you are designing your infographic.
A Great Story
Jeff Bulla describes some of the most important infographic concepts and components on his site at jeffbullas.com. One of the most important elements he talks about is having a great story. The story carries the theme of the message that you are trying to get across.
For example, if you create an infographic about a timeline of your business, you are telling the story of your business as it has evolved over time. Granted, not everyone is going to be interested in this idea, but it should resonate with your B2B partners and customers.
One of the techniques that are popular among business owners in making great infographics is the idea that you should keep it simple. This is not a bad idea in any design. If you overcomplicate your design with too many details and specifics, you may clutter the message that you are trying to get across to your customers. The concept of keeping things simple is always a good idea with an infographic.
By keeping it simple, you force the customer to focus on only what is most important. For example, you may want customers to take note of your latest product. If you are trying to promote one particular product, try not to clutter it with several products. Instead, focus on the one you want to sell and describe it well with graphics, photos, and brief descriptions and titles. Using minimalist design is a good idea when it comes to infographics.
Focus on color and graphics
Another great idea that many infographic designers recommend is to focus on color and graphics, two of the key elements of infographic design. The art of design surrounds the ability to create stunning graphics and visual tools that will capture the attention of your target audience. Don’t try to overcomplicate the graphics or use colors that are distracting. Instead, experiment with various colors and see how well they complement each other on paper before bringing them into your design.
Look up the meaning of different colors and consider what each different color represents. For example, black represents authority, professionalism, and a serious tone. Orange is a cheery color and should only be used for a business that wants to promote itself as friendly and fun. Imagine a bank using orange and reds instead of black and dark blue. What a difference color can make! This includes your infographic. While there are times you may want to bring in other colors to present a product or idea, you will want to choose colors carefully and make sure they fit the purpose you have in mind.
Examples of Infographics with Visual Appeal
Look at this infographic example and analyze how it works with the content it is attempting to represent. Notice how the superhero figure in the middle draws the eye to it while surrounding it with other compelling visual content that includes interesting and relevant statistics and a convincing summary at the bottom of the graphic.
Make it shareable
One of the primary goals of your infographic should be that you create a shareable infographic. Let’s face it: one of the most important things you need people to do with your infographic after they read it themselves is to share it with others.
How do you make your infographic shareable? Below are a few tips on what to include in an infographic for your business.
- Make it interesting.– When creating an infographic for your business or the business of a someone else, you should make it an engaging and interesting as possible. You can do this in some different ways including to provide information that will resonate with your target audience as well as to include some incentive for sharing the infographic such as a free prize or a discount.
- Make it fun.– Infographics can be a serious theme, but you should also try to make it as fun and engaging as possible. You can do this through your graphic designs by making them include interesting pictures and information or by adding relevant data and statistics that people can use.
- Make it sensational.– Sensationalism is misplaced in the news media nowadays and often leads to complete falsehoods. You want to avoid that, of course.But adding a little “spice” to your infographic by addressing a trending topic or something that will make customers take a second look is a good technique. It may make your clients more likely to share it with others.
- Make it beautiful.– If you use remarkably beautiful graphics in your infographic, you will capture the attention of your target audience and increase the likelihood that people will want to share it.
One of the most critical components of an infographic that you create for your business is that it should be original. It doesn’t have to look like The Mona Lisa. But if you want to capture the attention of your most valuable customers and business partners, it needs to be something unique. Make your infographic something that they are not likely to see anywhere else. This will ensure that you are producing a one-of-a-kind graphic that may be saved, preserved, and remembered for years to come. It’s not that you expect to win an art award for your work. But you need to create an original idea and capture this within your infographic to make a statement.
This will also reflect in a positive way about your company and show that you do things differently than your competition, increasing your credibility online.
How to make a good infographic?
When you are ready to produce your infographic, you will want to outline on paper what you want to include including the types of graphics, statistical data, and text that will best get your message across.
Remember that including all of these vital elements within your infographic will improve your chances of having it shared on social media and other online platforms.
The last tip we will include is that you should consult with a professional infographic design team if you want to make an impact on your target audience. That’s why they call us infographicdesignteam.com. We are professional infographic design experts, and we enjoy helping businesses create professional infographics that they can share with the world.
See our online portfolio and judge for yourself why we are the go-to team for your professional infographic design ideas. We will help you create an infographic that will establish your business, increase your credibility, and encourage more shares on social media. Contact us today to learn more. We look forward to hearing from you.