Time is money! And moreover when it is about your business, saving even an extra minute, is valuable. And for small scale business owners, this is all the more true. They just cannot afford to invest time in anything that doesn’t bring them result or is apprehended to be futile on purpose. They can afford to starve, but not miss a single deadline or a meeting.
Well, this is not only true in the case of small business owners, but also for the big guys. No business person can afford to spend any extra long hour. So when it is so important to value time, it is very natural for them to seek an option to manage things that don’t directly need attention throughout the day.
Marketing Automation is the optimum solution for this. Marketing automation has revolutionized the way communication with prospective residents is done, making it way easier for marketers to pit their effort in their branding and marketing strategy. But yes, marketing automation just doesn’t mean simply automating the tasks of your marketing department. It has a benefit beyond this. From optimizing your staff’s time to optimizing which customers to be focused on, and even dispatching set emails, marketing automation is no doubt versatile.
Despite this versatility, many marketers are not confident enough to implement marketing automation thoroughly in their infrastructure. Maybe they are overwhelmed by the process, or maybe they are unaware of the sheer number of benefits offered by marketing automation. While the reality is, with a little guidance and a good game plan, marketing automation can become a reality at every community.
There are several marketing automation tools and software available that are designed to execute your primary tasks.
- Analysis of marketing campaigns
- Execution of marketing campaigns
- Collection of customer database, organization, and storage of the data
- Conversion
So What Exactly Can Be Automated?
There are a variety of different things that can be automated in business. Mostly the features that are directly related to marketing could be automated. Primarily the two major ones are –
Email Automation
Be it a hyper-focused, customized message or a generic email marketing campaign, having a super-optimized automation strategy can do wonders for marketers. Whenever a new sign up comes for your newsletter, automatically the subscriber receives a thank you note. Someone made a purchase on your e-commerce website, they automatically get a confirmation message along with links to other items for their perusal. Host an email marketing campaign every week sharing value added contents targeted towards your customers. You boost your conversion ten times higher with automation than without it.
You can reach your target audience with the information just when they are looking for it. You save time and earn money in the process.
Social Media
It is understandable that you might not have enough time to sit on Twitter, Facebook, and LinkedIn, and post all day engaging your audience. Try automating your social media platforms. You may take help from Hootsuite, which is a great program for linking all your social media handles in one single location. Just log in, schedule your posts for the week and forget it, you are done! This leaves you to do what is really more important, growing your business.
How does Sales Team benefit from Marketing Automation?
The sales team of any company is heavily benefited when automation is implemented. Marketing automation gives an impetus to the sales funnel. And provides visibility into their digital activity. The web pages visited, the number of times they were visited, the resource downloaded, landing pages submitted, emails opened – all these help sales teams to know the person thoroughly, with a personal touch. This helps them to generate a relevant and authentic conversation.
So if marketing automation is done correctly, it is sure to boost revenue for your business and substantially convert your leads into a steady client base.
Do you have some prediction on the future of marketing automation? What are your own experiences with marketing automation? Leave your comments and share your story with us.
