Infographics are an excellent way to gain the attention of your target audience. They are a visual graphic that is accompanied by data that is relevant to your viewers. You can use them to address specific topics or as a PR tool for your business. Whether you decide to do one yourself or hire a professional design team to do it, infographics are a great digital asset to have.
However you choose to use infographics, you should consider using them as an integral part of your digital marketing strategy for the best effect. Think of the other assets you have and how they can work with your infographics to create an integrated digital marketing strategy.
In this post, we’ll take a look at some of the ways that you can use infographics to create an effective digital marketing strategy that will appeal to your target audience in a big way.
How to Use Infographics in a Digital Marketing Strategy
There are many ways to use infographics in your digital marketing strategies. According to The Directive Group, a digital marketing agency that creates podcasts for other digital marketers, “you can use infographics for anything.”
They go on to say that using infographics for significant amounts of data that you want to communicate to your audience is an excellent idea. This may include the results of a survey or poll that you took earlier, or it may include explanations or directives on how to do something.
In essence, an infographic could do the same things like a video except that it is a static medium that allows people to read and interact with it at their rate.
As a Technical Information Guide
You can think of an infographic as a medium that allows you to share all sorts of information. This can include highly-technical information that is hard to communicate with other media. Using a diagram or other visual elements, you can create a technical guide on one infographic that will serve as a reference to people who purchase one of your products.
Using infographics in this way can help to cut down on many customer service calls and requests that you have to handle since it does the job of a client service representative in one visual medium. This is not to say that you can cram every single component of how a product works in one infographic. But you can eliminate a lot of confusion by creating a visual guide in an infographic for complex products.
Infographics as a “Standalone” Asset
Infographics are a valuable asset that you can use in a variety of platforms and contexts. Many business owners see them as a standalone asset. They hope that people will see their infographic, share it with others on social media and that the infographic will make them money by itself.
But experts agree that infographics are best when they are used in conjunction with other media assets, rather than as a “standalone” asset.
What is a video infographic?
One way that you can use them in an integrated media approach is to create a video infographic. Video infographics are infographics in the video form. They take information and graphics from the original infographic and create a moving video from the content.
Creating video infographics can help to reach other customers or viewers who might not otherwise see your infographic in the static form. For example, if you have an infographic on social media, you may reach many people on Facebook or Twitter with your message. Infographics are pictures and usually come in a graphic image file such as .jpg or .bmp. This means that they can download the image and save it to their hard drive or repost and share.
But when you create a video infographic, you can reach people who are looking for videos, too. Also, many people prefer the motion graphics or video form of the infographic so that they can see it in action. Some may also have a greater understanding of the concepts due to the video format.
As a Lead Magnet
Another way to use infographics is to create a lead magnet. A lead magnet is defined by most as anything that attracts new leads and generates interest in your brand or website. Infographics can be a powerful way to attract attention from the people you want to appeal to with your online properties.
One way to do this is to place the infographic in the center of your page. This will help focus their attention on your message that you want to bring to your customers and audience by making it the focus of your page.
If you don’t want to put the infographic in the center of your page, you can create an entirely new page on your website that is dedicated to the infographic. This will serve help gain attention from people who are searching for the content and Google will index your infographic page separately.
As a Social Media Share Item
One of the goals of a successful digital marketing strategy is to create shareable content. By creating an informative and interesting infographic, you can get more people to share your content in the form of an infographic. Some of the topics that get more shares on social media include topics about making money, saving time, childcare, product information, and helpful tips for shopping, to name a few.
You may also be able to get more views and shares by creating content that includes pets, children, or comical approaches to things. People like to be entertained, even when you are presenting information that is helpful to them. For a list of even more ways to create shareable content and use social media to increase traffic and awareness to your brand, be sure to check out this roundup with more than 70 expert tips.
Content that is emotionally evocative is also more likely to get more views and shares than content that is based on the facts, alone.
This means thinking about your content emotionally and not just basing it on information that is void of the human response.
Brainstorming for Success
The key to success in a digital marketing campaign is to plan for success. This often happens during the initial phases or the “brainstorming phase” of your infographic. Check around and see what others have done with infographics such as the ones you will find on the Seige Media site.
You’ll also find several great examples in our online infographic portfolio that you can look at and think about.
When you get ready to create your infographic, keep in mind the four types:
All of these types of infographics add value to your digital marketing strategy. They are all unique types of digital assets and contribute to your plan differently. Static infographics are graphics that can be placed on your websites, blogs, or social media. Social media infographics are specially formatted to meet the requirements of social media outlets. Video infographics use video to capture your infographic data, and they often employ the use of motion graphics and fonts. PowerPoint infographics are created for presentation to a moderate-sized audience, and they can also be saved as a .ppt file, making them a storable data type for later distribution and use.
You should think about how each type of infographic can help you to promote your ideas and your brand and consider alternating between different ones to get the most benefit out of your ad strategy and digital marketing plans.
Once you get ready to create your infographic, contact us at infographicdesignteam.com for a free quote. We are infographic fanatics, and we can show you the advantages of the different types of infographics and how they can help you make the most of your online branding efforts.
Begin with the end in mind
As with all digital media production, whether you do it yourself or hire someone else to do it, you should think of the result. Where do you want to place your infographic once you are finished creating it? It’s best to remain versatile and flexible when it comes to digital marketing and consider all of the possibilities.
But it’s wise to always begin with the end in mind before you create your digital assets. Then you’ll know you have a plan and that it will work on the platforms you want it to.
Call on the infographicdesignteam.com for help.
We have infographic design down to an art.