Flaks are always tough to digest for anyone and can be a stumbling block. On social media too, a company can encounter negative feedback for the products and services they offer to the customers. However, one has to remain calm and patient despite such flaks and learn to take them on their stride. It is not a very easy situation to handle since an entrepreneur can react aggressively and hit back but that can be very unprofessional.
Social Media is a very powerful marketing tool for a company to promote their products and services, to boost sales and increase customer base and certainly not a tool for criticism. But critics do come and you need to handle them properly. You should not allow the flaks to be your setback and keep on going. You should understand that brickbats are parts and parcels of business.
Here are a few steps to handle it. Read the article carefully.
Stay neutral
Always take criticism on your stride it will help you to grow as an entrepreneur. Focus on your strengths and not on your weaknesses. It is important not to get bogged down by negative feedback or indignity as it can prove to be detrimental. Try to react positively to negative feedbacks and opinions of the customers and suggest for further improvement. It is highly unlikely that people’s behaviour is not going to change overnight.
Avoid the flaks
Sometimes avoiding the criticism can be the best option. It is up to you that whether to avoid the negative criticism or react strongly to them. It will be shrewd on your behalf to concentrate on your business rather than getting involved in time-consuming discussions.
Don’t get involved in a long time discussion
Always remember that people do have other activities to do apart from sharing feedback, criticism and feedbacks on social media. So you should not get engaged to long conversations with the critic if you have a disagreement with him. You must remember that the social media is a powerful medium where the target is not only to reach larger customers but also taking vigilance of the social media.
It is also important to keep emotions away and evaluate the point of view of both sides i.e the customers and the entrepreneur.
Take the discussion Offline
Although you may spend a lot of time to read the tweets posted on the websites but it can be beneficial if you take your discussion offline. It could give you some breathing space and ponder calmly.
Block the rude customers
If a customer starts to make personal onslaughts and posts rude comments, then block him or her instantly to stop that person from tweeting. You could come across that person in a conference so you can be cordial and courteous to him as long as you feel he is not crossing his limits.
Concentrate on your business
Stay focused and concentrate on your business despite the backhanded compliments. The best way to deal it is to be professional, diplomatic and stick with the truth.
