As you know, social media is at the heart of success in online branding. You need social media to promote your brand, engage your target audience, and advertise your services to the world. As a business owner, you should always be looking for ways to create hype over your brand through the avenue of social media. Use whatever tools you need to create a system that will automatically update this for you and save time and money.
Below are some of the best automated social media scheduling tools. Try them out and see what you think.
Brandwatch.com reports some of the following statistics on the importance of social media:
- There are 2.3 billion active social media users.
- Internet users have an average of 5.54 social media accounts.
- One million new social media users are added annually.
- Facebook Messenger and Whatsapp handle 60 billion messages daily!
All of these statistics on social media should illustrate the importance of social media updates. Even if you have a good social media standing and a great online social media page, you are likely to lose potential customers, leads, and money if you don’t do regular updates.
Why do updates?
Some people make the mistake of thinking that having a social media presence is enough. They reason that with so many people on Facebook and Twitter, people are sure to find them. This reasoning is faulty, though. This is comparative to the saying, “If you build it, they will come,” like in “A Field of Dreams.” They may indeed come but only if you encourage them by continuing to offer something of value to your key audience.
How to Create Value
Everything we do, we do for a reason. That’s what Sigmund Freud once said, who was known as the “father of psychology.” Behavior has meaning. And he’s right. Behavior online has meaning too. If visitors are coming back to a site or a Facebook page, there’s a reason. They like it. They are getting something out of it that they don’t get somewhere else.
To create value, therefore, on our social media pages and other places, should be the primary goal of every online business owner.
One way to create value is to have more content. By providing more content and regular social media updates, you are creating a new sales presentation in front of your customers every day. At the very least, you are staying on the radar of the people you want most to impress.
To compare it to the real world, imagine that you have 100 people with a product you wish to present. You call those 100 into a room and present your sales pitch. Perhaps five people purchase it. That’s 95 you didn’t get. But if you call back the same 100 people the next day and the next day and another 5 or 10 purchase, you are increasing your revenue and bottom line. Over time, this adds up. The same thing happens when you post regular updates on your social media accounts. The more you post and get in front of the customer, the more you can sell!
Social Media Solutions
Okay, so now you’re convinced you should post more on social media. But where do you find the time? Like everything else, there’s “gotta be an app for that!” Actually, in a sense, there is. Well, at least there are some sound online software solutions that you can use to fulfill the need to keep your posts flowing and your customers coming back.
One of these tools we wanted to share today is “Meet Edgar.” On the site, this solution promises to “double your traffic.” We have not tried this out to see if it meets with these expectations, but it is tempting.
Meet Edgar is a smart social media scheduler that focuses on taking your best social media content and bringing in more views by repeating the content in certain intervals. The way it works is to create categories of content that you want Edgar to publish.
Edgar then published the content at specific or random intervals based on your preferences. Each time it posts, you’ll see new traffic and return traffic from previously popular content. Voila!
Tell us, tell us, will we have unsubscribers,
Tell us, Edgar, we implore!
Quoth the Raven, “Nevermore!”
Sprout Social is a robust, complete social media and marketing management solution that you can try out to increase your social media engagement levels. It includes social media marketing, social customer service, and social media management all “under one roof.”
The idea of Sprout Social is to gather all of your different aspects of your marketing plan and coordinate them so that the work seamlessly together. You will increase your engagement levels, instantly publish to all of the major social media outlets, and study your analytics in a new way to get an idea of how successful it is.
There are even customers support features built into this system, and you can use smart social posting tools such as ViralPost.
With so many features, it’s a good option to look at.
Buffer is yet another tool that allows you to schedule your posts for anytime without having to think about it. Think about the amount of time you would save if you didn’t have to worry about posting on social media.
Buffer allows you to schedule the types of posts you want and when so that it’s automatic. You can include photos, videos, or other content in your posts as well. So the only time you have to take when using this tool is the time to schedule the posts beforehand and Buffer does the rest.
It also posts to all of your social networks at the same time. So this makes it more integrated across the networks and makes your content consistent.
You can also exclude certain social media outlets if you prefer and just focus on one. Whatever you want, Buffer will do it. Just tell if what you want it to do!
Word Press Auto Posters
When it comes to WordPress, the sky’s the limit. WordPress is always coming out with new social media plug-ins, such as NextScripts which automatically posts your social content.
It is nicely formatted in the WordPress way and allows you to post to multiple platforms all at once.
How to Use Infographics to Boost Your Social Engagement
Once you’re tried out some of these cool auto poster solutions for your social media accounts, how about making a creative infographic, so you’ll have something to share?
Infographics are a great way to increase the engagement levels of your key audience and increase the number of people who are seeing your posts over time.
The primary purpose of an infographic is to say as much as possible in just a few words. Think about how you can harness the power of an infographic within one picture and data with your automatical social media tools! There will be nothing you can’t do.
To find out how we can help you create the perfect infographic for your brand to post on social media, contact us and view our online portfolio.
At infographicdesignteam.com, we focus on creating all kinds of infographics that you can share with the world. Request a quote for your next infographic and get ready to stun the world on social media with one of the automatic tools discussed in this post!
With a little planning, you can make a bigger impact with your social media followers with a winning infographic.