Do you have videos that you have used in the past that you want to reuse? Great media is hard to discard. You want to find a way to bring it out again and have it work for you some more, right? It’s a shame to waste good media when you could repurpose it in another way. Have you ever thought about how you can reuse old video without making it obvious?
There are some different ways that you can reuse video. One way is to combine it with other types of media or insert the video in your Powerpoint presentations.
A more original way you can do that is by creating a video infographic. As you know infographics are visual graphics with relevant data that you can put on your websites, blogs, and social media to increase your engagement and interaction with your audience.
They are a type of asset that can be read, seen, and shared across multiple platforms. But what are video infographics? Let’s start with a definition.
What is a video infographic?
Video infographics are motion graphic animations that can be included in your infographic and created in a video form. You can do this in two basic ways. You can either create a video animation in the background of your static infographic to increase interest, or you can create a video based on your infographic.
Personally, we prefer creating a video based on your infographic as this captures the attention of people on a wider scale. Creating a video infographic involves the use of motion graphic video and animated explainer video techniques.
</h2>What is an explainer video?</h2>
An explainer video takes the perspective that you have a concept, process, or product that you need to explain to people who visit your site. It can be detailed or general, but it needs to explain something that people do not understand or need to know.
Explainer videos are done for the purpose of educating and informing an audience. However, the goal can be to sell the product in the end. In fact, statistics show that up to 65% of people say that they purchased a product after seeing an educational video about the product. (Insivia.com)
Other stats and data indicate the same thing. The more people see a video about something the more likely they are to purchase. So how well you do your explainer videos and video infographics will determine much of your revenue.
The Power of Repurposing
Just like any of your good content, you want to be able to use it again but in a fresh way so that people will perceive it as new. So, if you have a video that worked well for you, why not include it in your video infographic? You can take the data that you want to include from a static infographic and combine it with a video that brought you success in the past.
By streamlining the good stuff from both types of media, you can create a great video infographic that will turn heads and get you noticed.
Why use animation in video?
It’s a fact that people love animated video. This is much more popular than any “talking head” or presentation style video with your audience. That’s because it is more entertaining and seems to hold their interest longer. By including animation in your video with your infographic, you are more likely to get and keep their attention.
Adding Animation to Your Old Videos
One great idea is to add the new animation to your video that features talking head or other types of video. It’s fine to have a testimonial or two from customers in your video that you want to keep. But add some custom animation around this to liven up your message in a new way and raise the level of engagement.
How to Create a Video Infographic
So now we get to the part where you are thinking about how to create your video infographic. There are some ways you can create your video infographic. You can do it yourself using various types of rendering or editing software. Basic computer digital editing software such a Pinnacle or Adobe Premiere will work for that. But that does take some time and skill if you are going to achieve the results you want.
Another way is to hire it out with a freelance producer or video editor. You can find these creative artists on sites such as Guru.com or other freelancing sites.
But if you want to achieve the best, most professional results, you may want to consider a professional infographic design team.
That’s what we do here at infographic design team. We create dynamic infographics for businesses. But in case you didn’t know, we also create stunning video infographics, as well. You can view a few of our samples in our portfolio here.
Four Types of Infographics
You will notice when viewing our online portfolio that we have four major types we can do:
- Infographics (static)
- Video infographics
- Social media infographics
- Powerpoint presentations
You can either use your infographic on your site as an image file, create a stunning video animation infographic, create social media graphics that will fit with your Facebook or other social media platform, or even include it in your Powerpoint presentations.
So the sky’s the limit when it comes to the creation and publishing of your professional infographics. Just let us know how you’d like us to create your video infographic or any other type of infographic, and we’ll get to work on it right away.
View our portfolio.
There are several samples of video infographics on our site. Be sure to watch all of these to get an idea of how you would like yours done, then contact us to talk about doing yours. Here is one of our favorites. In this one, you will notice that we have used animation predominantly to get the client’s message across.
We have also inserted critical data that grabs the viewer’s attention about the topic. All of this is easily streamlined into one video that combines the best of all of the elements to make the point.
You will notice that, within a successful video infographic, as in a static infographic, words take a minimalist view. We don’t overdo wording. Instead, we use data and dynamic animations and graphics to speak to the audience in ways that matter to them.
Take a look at our design process, and you can rest assured that every project we take on is done with the utmost planning, creativity, and care. We want to please every customer to make their creative project what they want, so we work with our customers every step of the way.
You can have your video infographic too and never again waste good video. Just contact us, and we’ll get started on yours right away. Dig into your videos that worked well for you in the past and think about how you can reuse the video, data, and other assets to create a brand new video infographic that will capture your audience.