Have you given any thought to creating an expert roundup post? Perhaps you have heard of roundup posts, but you’re not quite sure what it is. Don’t worry. You’re not alone. This is a relatively new term in the blogging world. But let’s start by first defining what it is then we’ll look at some of the reasons it is a good idea when trying to create a higher level of engagement for your sites and blogs.
What is a roundup post?
What is a roundup post? Have you ever done one for your site? If not, perhaps it’s time to give it a try. Roundup posts are expert posts that have contributors from different locations, all who are experts in their fields. They can post on the same topic or different topics, depending on how you want to approach it. You can decide what you want them to write on.
It is best to find bloggers who share your views in general, though they can certainly offer new insight to your topic if you want to branch out a bit. Start with finding experts in your field and talk with them first and discuss payment terms. Many influencers are happy to post an occasional post on your page, but many will ask for payment before doing so. You will just have to decide whether it is worth the cost if they are well-known, as they may charge higher prices for their knowledge.
Where do you find roundup bloggers?
When it comes to where you need to go to find these expert bloggers, you can approach this in some different ways. You probably already have some sites with experts in your field that you go to to see what they are doing with their sites. Perhaps it is an author or a blogger on a topic that you relate to within your company or organization.
You can contact them directly through email or social media messaging or comment on their blog first and get to know what they are about. Through building relationships with these bloggers in their different blogs, you can collect quite some great resources to use within your blog.
Often, if you do something for them, they will return the favor by doing something for you. Try posting a comment or “like” first on their pages or blogs then ask them if they would be interested in trading posts. In this case, you may have to also write something for them as well. But this is beneficial to you as it will put your link on their site as well.
The only caveat when it comes to guest blogging is that it should be relevant links. Google penalizes site owners and bloggers who put irrelevant links on their sites or attempt to fool people in any way. Make sure your niche is similar to the niche on whose site you are posting. The people you get to post should also follow this standard.
The Power of Many
Sometimes we talk about the power of “one,” meaning the entrepreneur who knows what to do and does it. But today we are talking about the power of many. Expert Roundups feature some different posts from various bloggers. So each one complements the others in a way that makes everyone seem more credible.
You may want to have one of the guest bloggers address one aspect of your business or topic while others all address other issues. You could also have a discussion leader (the first blog poster) who asks a question that the others can answer. This promotes an atmosphere of engagement between the bloggers and allows you to create your roundup post in any format you choose.
You can see an example of expert answers from one of our most recent roundups below.
Reasons to Create Roundup Posts
- Roundup posts create new traffic.– One of the most important reasons to create roundup posts is that they create new traffic and lots of it. Since the guest bloggers come from a variety of websites, there is likely going to be a link back to their website, which will promote their site as well, resulting in more traffic for everyone. This is a win-win situation for you as well as all of the guest posters.
- They boost your authority.– Even if you think your authority and credibility are strong, you will benefit from having a roundup post on your page.
- They build relationships with influencers.– Roundup posts build relationships with pretty important people in your niche area, which gives you a great network of potential partners in the future. This can only help your business, and it is a great opportunity to promote others as well as yourself and gain friends.
Roundup Posts and Rankings
When it comes to ranking, one of the things that will help your brand is a number of links you’ll naturally derive when featuring a variety of writers. Each writer will add another backlink that will generate traffic to your site from their site. Another factor that will increase rankings is a number of keywords that are relevant to your site. If you’d like to see more examples of expert roundup posts within your industry, simply search Google for anything like “experts + niche topic” and you should come across a few examples you can skim through.
You can even ask your guest writers to use some of the same key words to draw more traffic. Just exercise caution when it comes to key words as Google wants all results to be natural.
The quality of your posts will always take a front seat to quantity as well as keywords and SEO tactics. Remember that the latest Google algorithm updates echoed this sentiment as well on January 10, 2017. So you should always stick to quality where your posts are concerned. Be sure to communicate this idea to your guest posters so that you can be assured of good quality, no matter who is writing the posts.
How to Reach New Audiences
If you decide to create a roundup post, you can reach new audiences in some ways. Start by having a list of different topics that you run through and share these topics with your guest posters. Having a list handy will also save you a lot of time when you need to post something new.
You could also guarantee a steady flow of traffic by having visitors post questions for you to answer in your next “Roundup.” One of the key ingredients of a successful roundup post is variety and audience engagement. You can combine these two things by creating new topics for people to post questions about and then have your guest bloggers answer their questions in the next installment.
However you want to do it, creating expert roundup posts is an excellent way to increase your level of engagement, as well as rank and reach new audiences.
Having an infographic is also an excellent way to add to or boost your roundup posts. How about taking a colorful infographic and posting it as a lead-in into your post?
Alternately, you could ask your roundup experts to post your infographic on their site with a free link back to their site to increase their rank as well.
Roundup posts are a great way to help your brand and infographics can significantly complement this process with a little bit of imagination and homework beforehand.
If you need a great infographic, contact us at infographicdesignteam.com.
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