Infographics, Infographics, Infographics… Sooner or later they will be everywhere. They are already quite popular in the Internet and are conquering new spheres. That’s why it is essential to make your Infographic stand out from the crowd. Design is definitely important. But without interesting topic and great content it will stay ignored.
So how to prepare a great content for your Infographic? Here are 3 essential tips that will help you in this not so easy task.
Make It Relevant
Before starting writing the content for your Infographic, think about your target audience. Who are they? What are they interested in? Do they understand jargons? The goal of your Infographic is to get into their minds, talk about something that pains them most, and convey a clear message to them. So choose a relevant topic and don’t use jargons if your audience doesn’t understand it.
Come Up with a Catchy Title
When you have tonnes of unread emails in your inbox folder, sometimes this or that one grabs your attention and you suddenly open and read it. Right? It happens because the subject of some emails appeared interesting and unique for you. So be creative. Think what can be a trigger for your potential readers, what will sound more meaningful for them. Check magazine titles and learn from them.
Structure Your Infographic
Once you have analyzed your target audience, their interests and come up with a catchy title for the Infographic, it is important to structure the information in the right way. Doesn’t matter how interesting your content is, once it tells the story randomly, it becomes unclear for your readers. So take a pen and paper and sketch the layout of your Infographic. Usually it looks like this:
– A grand big title
– A subtitle in form of a short introduction to the topic, why it matters and what reader will learn from this Infographic
– Section 1
– Section 2
– Section 3
– Some short conclusion, take-away from your Infographic
Once you have gone through these three steps you are on the right way to create a great Infographic that has all chances to go viral. Probably, the last task for you now would be to find a great Infographic design team to create it for you. But are you sure you have not yet found one 😉