Infographics are an excellent way to communicate valuable information to your customers and visitors. They allow you to get facts, data, and figures out in a strategic way that resonates with your clients. Infographics inform them in an interesting way that engages them on a higher level.
When you are planning your infographics for your business, how can you include data in a way that keeps your level of engagement high? The reason for creating infographics is to avoid having to type lines and lines of text mingled with statistical or scientific data that tends to bore the reader.
So how you do put this data in without making your infographic disengage the reader? Take a quick look at the infographic concept below for a simple example, then dive into our full resource guide below.
Use attractive colors.
One thing you can do that will engage your viewers is to make your infographics attractive. Some of the attractiveness of your infographic is in color. This site shows some great examples of the use of color in infographics for you to check out.
By using certain colors such as blue, reds, and greens within your graphics, you can create attractive infographics that draw the attention of your customers and prospects. Some of this color should be used in your pictures and graphs, and other colors can be used to complement these colors.
The Use of Graphs
Graphs are a great way to display information that your customers may want to know. Writing lines of text about statistics can increase your bounce rate. But by placing bar graphs, pie graphs, and other graphs in your infographic, you can increase the level of engagement with your target audience.
The advantages of putting statistical and scientific data in a graph are that people can consume the information much faster than if you write it in a text.
It also takes longer to read the text and to digest the information when it involves facts and figures. So it saves your customers and readers time, which they will appreciate.
To include scientific or statistical data in your infographics, try the following tips:
Use a flowchart.
A flowchart allows you to present data-driven information that is both attractive and functional. It can illustrate solutions to problems on any topic. It is often one of the reasons that people stop and spend more time with your infographic. It’s a good idea to focus on a problem and solution within a flowchart by using it to illustrate the various steps to solving a problem.
Medical sites or others could use it as a diagnosis chart by setting it up to answer “yes or no” questions to see what the typical answers are to health symptoms.
Additionally, you can use it as a mind map that will help you organize your thoughts and various aspects of the issue you are exploring.
Timelines can be used to illustrate the benchmarks of a company through the years or other historical events that you want your viewers to know. It can be done with images and facts and data in a way that appeals to your viewers and customers. The example above is about the history of the telephone. Notice how it starts with the beginning invention of the telephone and ends with mobile phone technology in 2009.
This is a great way to lay out information that educates the reader on key points of interest without their having to read entire long blocks of text. It also allows the reader to have a high degree of control over what they read and which information they take in.
You can see an example of a timeline focused infographic below on the evolution of the telephone.
Create a Numbers Infographic
Numbers infographics focus on the numbers and statistics and give you a good way to get this information out to your target audience. This can be done with percentages, bar graphs, line graphs, and other means.
Here is an excellent example of a numbers-focused infographic used and created by a law office. If you play the video version, you will notice the data presented in a video method that allows the reader to take in the information quickly.
As illustrated in the video infographic above, you can also use video to create a video infographic to get your scientific or statistical data into your infographic. You can create a video infographic in some different ways including animations or simply by creating a storyboard to show the infographic in a certain order.
Both static and video infographics are highly effective in communicating information that is number-based.
One idea is to create a beautiful graphic first that shows the information that you want to show your visitors. Then create a video version of it that you can also use to promote and explain your ideas and information.
If you create both a static and video infographic, you will be more likely to appeal to a wider variety of readers coming in from various types of platforms and devices. Mobile users may want to watch the infographic in a video format because it saves them time is getting the information. A static infographic is better to place on your websites, blogs, or social media so that people can read and digest it at their leisure.
Want to see a static infographic come to life? Check out the one we created below.
Dedicate a page to your infographic.
One of the best strategies you can do to increase your viewership is to have a dedicated page for your infographics. You may want to feature a different infographic every month or dedicate some space to specific topics that feature an infographic that you want to focus on at different times.
You could even put your infographics in your customer emails and social media. This will add to your branding, while also sharing valuable information that your customers are interested in. Include an infographic as an attachment in your emails and include a call-to-action within the email to get more people to open it.
By including your infographic in your emails, you will raise the awareness of your brand as well as get the information in the hands of more people who may be interested in what you have to offer.
Print it out and share in the real world.
Another way that you can share your infographic and your statistical or scientific data is to print it out. If you have local customers or do any live presentations in the real world, you can print it out and share it with others.
All of these things will help you to share your information and data with others both online and offline. The more you share important data about your topics that customers want to hear, the more you will help your brand succeed.
Creating a Great Data Infographic
As far as creating your infographic, when it comes to your brand, you should talk to a professional infographic designer. Get your data together that you want to include in your infographic and let infographicdesignteam.com help you pull it all together.
Sharing numerical data, scientific information, and statistics is easy when you put together a beautiful infographic that your customers can read and enjoy.
Infographics are a great way to share information that would otherwise be considered mundane or boring to the viewer. It helps you to keep your level of customer engagement up while giving them information that they need.
Contact us at infographicdesignteam.com to get started. Oh, and don’t forget your statistics and data!
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