Today, most of the consumers won’t step out from their home without having a look at a business review online. With the increasing number of people conducting their everyday research on review sites like Urbanspoon and Yelp, the business owners also go on to rack up their listings. Now you may be thinking how this review site acts upon a customer’s mind. Well, to put it simply, we can say that erroneous info or negative review provided by a consumer can prevent a person from going in any kind of deal with that businessman which ultimately can lead to the owner’s economic losses. Many consider online review sites as a double-end sword: an infallible way to reach the global mass and also as a path to bring out unwelcome criticism.
As you scan every word of this web page, you will begin to discover some innovative easy steps on how to strap the power of review sites.
Three simple steps to harness the power of review sites
• Evolve a detail-loaded existence: – Do you want to initiate your new profile? If ‘yes’, don’t forget to fill out the listing minutely giving out your every detail carefully. The same rule is applied in case you’re claiming a profile that is already present on the web. Jennifer Grappone, co-author of Five Stars: Putting Online Reviews to Work for Your Business explains that to stay ahead from some of the online competitors, try to pen down ‘as many details as you can’. You have to pick up the descriptive category very consciously keeping in mind the sites which your rivals are utilizing.
Many sites will also enable you to type down your business info, but if you don’t want to make it public, choose a service area. For the optimization of SEO, it is vital to have an exact listing on each site which mentions your business. Varying of the info mentioned in the listing can push down your site on the search engine page.
• Go through the fine print: – President of CartParkings.com, Michael Dash depends greatly on the review websites to validate his business and give out the details of his services. After sometime he noticed- with the passage of time as the visitors boost up his business of e-commerce, the charges to maintain the steady flow of the reviews also hiked from $50-$1000per month. When he decided to step back, he was shown the real agreement paper where it was clearly mentioned that if he cut off paying the fees; all the positive reviews posted on the site would be removed instantly. Now, you probably have understood why it is very important to flip through the fine print before signing any deal. Even better, you can switch to use a month-to-month basis service so that you can pay them every month and that only when you are using the services.
• Carefully respond to false reviews: – Undignified or bad reviews hurt every businessman. Imagine what it would be like if you respond to a poor review in an aggressive way. Don’t you think it can affect your online reputation? It’s quite normal that a person loses his temper as soon as he finds out a bad review on his site. Remember not to lose your control in such a situation.
In fact, you should try to cope with it in a calm and professional manner explaining the viewers the reason behind. The complaint system to get the factually wrong reviews removed is often quite difficult. That’s why, go on collecting reviews to outweigh the false ones automatically.
After reading this article, are you beginning to see how one can harness the power of review sites just by following some simple tricks? Use these above said tricks and explore your business around the globe.